Dr Muhammad Irfan Tariq

Dr Muhammad Irfan Tariq
 Position Adjunct Lecturer
 Org Unit Adelaide Business School
 Email irfan.tariq@adelaide.edu.au
 Telephone +61 8 8313 6138
 Location Nexus 10 Tower ,   North Terrace
  • Qualifications

    B.COM (Hons.), MBA (Marketing), Ph.D in Marketing (2018)

  • Awards & Achievements


    Full Fee waiver plus a Living Allowance of $25,849 per year, Scholarship by The University of Adelaide for PhD studies including

    (Overseas Health Cover ) in 2015.

    $1500 almost 40% Tuition Fee Scholarship at NCBA&E during MBA in 2013.


  • Teaching Interests

    Consumer Behaviour (Undergraduate)

    Marketing Research (Masters)

    Marketing Management (Masters)

    Retail Management

    Introduction to Marketing (Undergraduate)

    Services Marketing 

  • Research Interests

    Country-of-Origin effects

    Brand Crisis 

    Attribution of Blame

    Consumer behaviour

    Services Research

  • Research Funding

    Higher Education Commission Pakistan Conference travel grant of $3000 USD
    in 2018.
    Adelaide Business School Research Grant of $ 3310 AUD in 2018.
    Higher Education Commission Pakistan Conference travel grant of $3300 USD
    in 2017.
    Adelaide Business School Research Grant of $10,000 AUD in 2016-2017.
    $500 Ph.D Competitive Grant to attend CARMA Survey Research Methods at
    UniSA 2015.



  • Publications

    International Peer-Reviewed Journal Publications

    Tariq, M. I., Nawaz, M. R., Nawaz, M. M., Butt, H. A. (2013). Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market. Journal of Basic and Applied Scientific Research, 3(2), 340-347.

    Khan, M. K., Nawaz, M. R., Ishaq, M. I., Tariq, M. I. (2014). Product versus Service: Old Myths versus New Realities. Journal of Basic and Applied Scientific Research, 4(1), 15-20.

    Tariq, M. I., Humayon, A. A., Bhutta, M. H. and Danish, R. Q. (2014). Impact of Effective Advertisement on Brand Equity and Brand Switching Behavior; Study of Food and Beverages Industry in Emerging Market. Research Journal of Recent Sciences, 3(6), 40-45.

    Shahid, A. U., Rathore, M., Tariq, M. I. (2014). An Empirical Analysis of Energy Consumption and Economic Growth in Brazil. Journal of Economics and Development Studies, 2(3), 591-599.

    Danish, R. Q., Humayon, A., Aslam, N., Shahid, A. U., Tariq, M. I. (2014). Employee’s Perceptions of Organizational Politics and Stress at Workplace; A Comparative Study of Public and Private Sector Universities, Research Journal of Recent Sciences, 3(7), 1-7.

    Conference Papers

    Tariq, M. I., Crouch, R., Quester, P. A Review of Cognitive and Affective Country-of-Origin’s effects and their influence on Organisational Attribution of Blame postcrisis event. To be presented in 46th Academy of Marketing Science (AMS) Conference on 23-25 May 2018 in New Orleans, U.S.A.


    Tariq, M.I., Crouch, R., Queser, P. (2017). The Way You Make Me Feel: Investigating Country-of-Origin's affective influences on Service Brand Attribution after an International Crisis. Proceedings of the 24th International Conference on Recent Advances in Retailing and Consumer Services, held in Vancouver, Canada June 26-29, 2017. 

    Tariq, M. I. (2015, June). Examining the Relationship between Risk Aversion and Behavioral Loyalty in the presence of Brand Affects and Attitudinal Loyalty as mediator: Evidence from Emerging Market. Proceedings of Business and Management Conferences (No. 2303924). International Institute of Social and Economic Sciences at Vienna, Austria.

    Tariq, M. I. (2014, 3-5 July). CSR practices and Marketing Effectiveness: A case from the Private sector of Lahore, Pakistan. Presented in International Conference on Social responsibility Education and Practices at Izmir, Turkey.

    Tariq, M. I. (2014, 6-7 December). The Consumer Purchase behaviour and the moderating role of Brand Image. A Case of Local vs Foreign brands in Pakistan. Presented in the Cross-Disciplinary Research Conference at Lahore, Pakistan.

The information in this directory is provided to support the academic, administrative and business activities of the University of Adelaide. To facilitate these activities, entries in the University Phone Directory are not limited to University employees. The use of information provided here for any other purpose, including the sending of unsolicited commercial material via email or any other electronic format, is strictly prohibited. The University reserves the right to recover all costs incurred in the event of breach of this policy.

Entry last updated: Tuesday, 14 May 2019

To link to this page, please use the following URL:  https://www.adelaide.edu.au/directory/irfan.tariq