Dr Muhammad Irfan Tariq

Dr Muhammad Irfan Tariq
 Position Adjunct Lecturer
 Org Unit Adelaide Business School
 Email irfan.tariq@adelaide.edu.au
 Telephone +61 8 8313 6138
 Location Nexus 10 Tower ,   North Terrace
  • Qualifications

    B.COM (Hons.), MBA (Marketing), Ph.D in Marketing (2018)

  • Awards & Achievements

     

    Full Fee waiver plus a Living Allowance of $25,849 per year, Scholarship by The University of Adelaide for PhD studies including

    (Overseas Health Cover ) in 2015.


    $1500 almost 40% Tuition Fee Scholarship at NCBA&E during MBA in 2013.

     

  • Teaching Interests

    Consumer Behaviour (Undergraduate)

    Marketing Research (Masters)

    Marketing Management (Masters)

    Retail Management

    Introduction to Marketing (Undergraduate)

    Services Marketing 

  • Research Interests

    Country-of-Origin effects

    Brand Crisis 

    Attribution of Blame

    Consumer behaviour

    Services Research

  • Research Funding

    Higher Education Commission Pakistan Conference travel grant of $3000 USD
    in 2018.
     
    Adelaide Business School Research Grant of $ 3310 AUD in 2018.
     
    Higher Education Commission Pakistan Conference travel grant of $3300 USD
    in 2017.
     
    Adelaide Business School Research Grant of $10,000 AUD in 2016-2017.
     
    $500 Ph.D Competitive Grant to attend CARMA Survey Research Methods at
    UniSA 2015.

     

     

  • Publications

    International Peer-Reviewed Journal Publications

    Tariq, M. I., Nawaz, M. R., Nawaz, M. M., Butt, H. A. (2013). Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market. Journal of Basic and Applied Scientific Research, 3(2), 340-347.

    Khan, M. K., Nawaz, M. R., Ishaq, M. I., Tariq, M. I. (2014). Product versus Service: Old Myths versus New Realities. Journal of Basic and Applied Scientific Research, 4(1), 15-20.

    Tariq, M. I., Humayon, A. A., Bhutta, M. H. and Danish, R. Q. (2014). Impact of Effective Advertisement on Brand Equity and Brand Switching Behavior; Study of Food and Beverages Industry in Emerging Market. Research Journal of Recent Sciences, 3(6), 40-45.

    Shahid, A. U., Rathore, M., Tariq, M. I. (2014). An Empirical Analysis of Energy Consumption and Economic Growth in Brazil. Journal of Economics and Development Studies, 2(3), 591-599.

    Danish, R. Q., Humayon, A., Aslam, N., Shahid, A. U., Tariq, M. I. (2014). Employee’s Perceptions of Organizational Politics and Stress at Workplace; A Comparative Study of Public and Private Sector Universities, Research Journal of Recent Sciences, 3(7), 1-7.

    Conference Papers

    Tariq, M. I., Crouch, R., Quester, P. A Review of Cognitive and Affective Country-of-Origin’s effects and their influence on Organisational Attribution of Blame postcrisis event. To be presented in 46th Academy of Marketing Science (AMS) Conference on 23-25 May 2018 in New Orleans, U.S.A.

     

    Tariq, M.I., Crouch, R., Queser, P. (2017). The Way You Make Me Feel: Investigating Country-of-Origin's affective influences on Service Brand Attribution after an International Crisis. Proceedings of the 24th International Conference on Recent Advances in Retailing and Consumer Services, held in Vancouver, Canada June 26-29, 2017. 

    Tariq, M. I. (2015, June). Examining the Relationship between Risk Aversion and Behavioral Loyalty in the presence of Brand Affects and Attitudinal Loyalty as mediator: Evidence from Emerging Market. Proceedings of Business and Management Conferences (No. 2303924). International Institute of Social and Economic Sciences at Vienna, Austria.

    Tariq, M. I. (2014, 3-5 July). CSR practices and Marketing Effectiveness: A case from the Private sector of Lahore, Pakistan. Presented in International Conference on Social responsibility Education and Practices at Izmir, Turkey.

    Tariq, M. I. (2014, 6-7 December). The Consumer Purchase behaviour and the moderating role of Brand Image. A Case of Local vs Foreign brands in Pakistan. Presented in the Cross-Disciplinary Research Conference at Lahore, Pakistan.

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Entry last updated: Tuesday, 14 May 2019

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