Mr Nigel Barker
Biography/ BackgroundNigel is an adjunct lecturer for The University of Adelaide and the Adelaide Graduate School of Business and regularly lectures for various graduate schools and universities throughout Australia and overseas.
Nigel has taught a wide range of subjects including, Strategic Marketing, International Marketing, Consumer Behaviour, Marketing Communications and Brand Management.
Following his move from the UK in 1997 where Nigel held a range of marketing positions, he gained his Masters in Marketing from Charles Sturt University. Nigel now focuses most of his attention on academic lecturing and undertakes many classes for both The University of Adelaide and AGSB. Nigel also runs his own marketing consultancy and has undertaken projects for a range of Adelaide based organisations as well as for various government institutions in conjunction with his lecturing commitments.
QualificationsMaster of Marketing, DipM (Chartered Institute of Marketing)
Teaching InterestsMarketing Communications, Brand Management, Strategic Marketing, International Marketing, Marketing Management.
- Chitty. W., Barker. N., Shimp. T., (2005) Intergrated Marketing Communications (First Pacific Rim Edition). Thomson Learning. Melbourne
Instructors materials to accompany:
Quester, P. G., McGuiggan, R. L., McCarthy, E. J. and Perrault Jr., W. D. (2003) Marketing: Creating and Delivering Value. 4Ed, McGraw-Hill, Sydney
Neal, C., Quester, P., & D. Hawkins (2004). Consumer Behaviour: Implications for Marketing Strategy (4th ed.). McGraw-Hill, Sydney
Professional InterestsBefore coming to The University of Adelaide, Nigel gained over 10yrs experience in marketing working for multinational organisations such as Unilever, WMC and the Clyde Group in roles including Marketing Communications Manager, Product Manager, Brand Manager and Marketing Administration Manager.
Along with his lecturing commitments Nigel is also the proprieter of an Adelaide based marketing consultancy with clients being a host of local small to medium size businesses and have included: Australian Paper Products, Monarch Engineering, JP Pistons, Speakman and Associates, Australian Mineral Foundation, South Australia Chamber of Mines and Energy, and TAFE SA
Nigel also regularly provides professional training programmes which are often designed specifically to meet client requirements but include; Marketing Plan Development; Client Relationship Marketing and How to adopt a marketing philosophy within your organisation.
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Entry last updated: Friday, 3 Aug 2018
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