Dr Rajeev Kamineni

Dr Rajeev Kamineni
 Position Associate Head Accreditation
 Org Unit Management
 Email rajeev.kamineni@adelaide.edu.au
 Telephone +61 8 8313 7521
 Location Floor/Room 10 ,  Nexus 10 ,   North Terrace
  • Biography/ Background

    Passionate about Movies and Education, fortunate to work in both the industries. Proven leadership and senior management skills in higher education and movie industry. Dynamic, mature, self-starter with outstanding communication and people skills. Unique blend of international experience in Australia and India, with start up businesses, teaching, retail, education, theatre, media and entertainment experience. Teaching experience across several international markets including Australia, Dubai, India, Japan, Singapore and South Africa. Phd in movie entrepreneurship, demonstrated ability to provide high quality academic leadership through the support and mentoring of academic staff. Instrumental in launching a MBA program and redesigning another MBA. Networking and business development are major strengths with excellent interpersonal, written, and oral communication skills including cross-cultural communication abilities.

  • Qualifications

    University of Adelaide, Adelaide Australia Doctor of Philosophy (PhD)
      Bond University, Gold Coast   Australia   Master of International Management (MIM)

    Bharathiar University, Coimbatore India Master of Business Administration (MBA)

    Acharya Nagarjuna University, Guntūr India Master of Arts (MA)

    Osmania University, Hyderabad India Bachelor of Arts (BA)

  • Teaching Interests

    • Teaching Research for Decision Makers, Strategic Management and Managing Across Cultures in Adelaide Business School, University of Adelaide.
    • Taught Entrepreneurship and Innovation, Creativity and Innovation, Entrepreneurial Strategy and Resourcing and Opportunity Assessment to Undergraduate and Postgraduate students at University of Adelaide’s Adelaide, Australia and Singapore campuses.
    • Developed course content, coordinated and taught Marketing, Consumer Behavior, Promotional Design and Planning, International Marketing and Entrepreneurship for undergraduate students at Bond University, Australia           
    • Taught International Business Marketing for undergraduate students at Griffith University, Gold Coast, Australia           
    • Taught Business Planning for MBA students at Global School of Business’s Johannesburg, Pretoria and Cape Town, South Africa campuses.           
    • Taught Entrepreneurship and Business Planning for MBA students in the Kenichi Ohmae BBT offshore education Program, Japan.
    • Developed course content, coordinated and taught Marketing Principles, Consumer Behaviour and International Business & Asian Environment units for the undergraduate students at University of Western Sydney, Australia.
    • Developed course content, coordinated and taught International Business Environment, Masters Project in International Business, International Marketing, Promotion and Advertising Overseas and Contemporary Issues in International Marketing for the postgraduate students at University of Western Sydney, Australia.
    • Developed course content and taught Strategic Marketing and Marketing Management courses for postgraduate students at Auston Institute of Management, Singapore (3 consecutive years).
    • Taught Corporate Strategy course for final year MBA students at PSG Institute of Management, Coimbatore, India.
    • Developed course content and taught Consumer Behaviour for MBA students of SP Jain Global School of Management at Dubai and Singapore
  • Research Interests

  • Publications



    2021 Kamineni, R. (2021). Phronesis and enactive research from the movie industry: an exploration of entrepreneuring as practice. Small Enterprise Research28(3), 373-391.
    2021 Kamineni, R. (2021). How to Plan for a 360-degree movie marketing campaign.. Student Filmmakers Journal16(2), 38-39.
    2021 Kamineni, R. (2021). Raj Nath or Rauf Lala: Rishi Kapoor’s resilient journey through Indian Cinema’s transnationalism. Tell Me Your Story (TMYS)2, 2-21.
    2007 Newell, G., & Kamineni, R. (2007). The significance and performance of real estate market in India. Journal of Real Estate Portfolio Management13(2), 161-172.
    2006 Kamineni, R. (2006). Qantas: the spirit of Australia. Advertising Express, (Jan), 7 pages.
    2006 Kamineni, P., & Kamineni, R. (2006). Process management: a vital cog in the value chain wheel. The IUP Journal of Supply Chain Management, (Dec), 15 pages.
    2005 Kamineni, R. (2005). Influence of materialism, gender and nationality on consumer brand perceptions. Journal of Targeting, Measurement and Analysis for Marketing14(1), 25-32.
    2005 Kamineni, R. (2005). The next stage of psychographic segmentation: usage of enneagram. The Journal of the American Academy of Business, Cambridge6(1), 315-320.
    2004 Kamineni, R. (2004). Web based shopping: The evolution and global implications: An exploratory analysis from a consumer behavioural view point. Journal of Internet Banking and Commerce9(1), 1-13.
    2004 Kamineni, R. (2004). The need for entrepreneurial development: a review of the Indian IT industry. Small Enterprise Research12(2), 34-46.
    2002 Kamineni, R. (2002). Who is an entrepreneur? A review. Small Enterprise Research10(1), 88-99.
    2020 Kamineni, R., & Rentschler, R. (2020). Indian movie entrepreneurship: Not just song and dance. Routledge.

  • Community Engagement

      2022-2023    President     Rotary Club   Rotary Club of Adelaide   Australia
    2020 - 2024 Board Member Board of Directors Rotary Club of Adelaide Australia
    2017 - 2019 Chair University of Adelaide Theatre Guild University of Adelaide Australia
    2012 - ongoing Board Member Board of Directors Coimbatore Arts and Theatrical Society India
    2012 - ongoing Board Member Board of Trustees Small Differences

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Entry last updated: Wednesday, 10 Aug 2022

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