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Strengthening small-scale agricultural exports to China: Evaluation of two innovative marketing channels
China is Australia’s top market for agricultural exports, yet benefits to small exporters have been limited. This project explores two innovative marketing channels to help small exporters: agritourism and corporate gifting. It will rigorously evaluate the potential impacts of agritourism and corporate gifting on small-scale exports to China, and the effectiveness of established and emerging Chinese e-commerce platforms facilitating these exports.