Agribusiness Master Class - Myanmar
The aim of the Agribusiness Master Class is to develop participants knowledge of principles and practical analytical skills needed to apply market, consumer and value chain research methods to real world agribusiness problems in developing countries.
The Agribusiness Master Class was attended by 19 participants from Myanmar and 2 participants from Thailand.
Since completion of the Agribusiness Master Class, participants are now able to:
- Identify and define real-world issues, opportunities and constraints to pro-poor agribusiness development in agri-food value chains in Asia;
- Identify and define relevant and important research questions;
- Understand and apply appropriate methods in consumer research, market research and value chain research;
- Develop and apply appropriate experimental design and sampling methods;
- Develop effective communication, facilitation and data collection skills and methods with consumers, traditional and modern retailers, wholesalers, traders and collectors and farmers;
- Analyse and present results and conclusions; and
- Effectively communicate results and findings both orally and in brief written reports.
Course structure and outline:
The Agribusiness Master Class was conducted over two residential blocks:
The course approach was principles-based and practically orientated, with plenty of hands-on research exercises and real-life case studies, with over half of the activities taking place out of the classroom.
A combination of formats were used, with classroom sessions being supplemented with interesting case studies, field visits, visiting speakers, group discussions and hands-on research in mini-projects. The program was interspersed with input from, short visits to, and activities with local consumers and retailers from traditional markets and modern supermarket, traders, collectors, wholesalers and farmers.
Prior to each block, participants were required to complete some pre-reading and self assessment activities, enabling those with more limited experience in agribusiness research to come in on a more level playing field.
Throughout the Master Class participants put the principles and skills they learned into practice as they tackled a mini-research project which addressed some specific issues in local cassava, maize and vegetable value chains. Mini-projects provided participants a chance to consolidate their skills by completing activities at all stages of the research project cycle, from problem definition and data collection to analysis and reporting.
Module 1 Presentations:
- An Introduction to Value Chains
- Global markets and value chains: Global cassava markets and their potential impact on smallholder farmers in Myanmar
- Value Chain Finance for Agriculture
- Concepts and Terminology
- Selection of Value Chains for Research and Development
- Mini Projects
- Pro-poor value chains
- Mainstreaming gender and ethnicity within value chain research and Gender and social inclusion in Cassava value chains: Vietnam case study
- Introduction to RCTs
- Targeting poor, ethnic minority women for participation in high value chains
- Mini projects
- Farm Profitability and marketing margins
- Analysis of chain intervention options: the case of mango in East Java, Indonesia
- Developing inclusive safe vegetable value chains; from analysis to intervention in Vietnam
- Developing value chains in Asia: the Dakado case
- Introduction to Sustainable and Affordable Poultry for all (SAPA)
- Mini projects
Module 2 presentations:
- Developing the skills to tackle real-world agribusiness research problems in developing countries
- Introduction and overview
- Market trends & implications in agri-food chain research
- Ag & Food Market Fundamentals & Dynamics
- Cattle Movements & Beef Trade in SEA and China
- Value Chains for Rural Development Coffee Value Chain
- Mini Project
- Consumer Research Methods
- Market and consumer research methods conducted by MyanTrade
- Myanmar Cosmetic Market Trend
- Exploring the buying behaviour and brand preferences of the Myanmar Consumer
- Market Segmentation
- Myanmar and Thanakha
Contact: Professor Wendy Umberger
Professor Wendy Umberger, Executive Director of GFAR, was a lead trainer at the Agribusiness Master Classes. Professor Umberger was able to offer participants an international perspective and share insights and experiences from much market and consumer research.