Marketing

An assessment of sector demand and the potential market for a program by Marketing and Recruitment, forms a key part of the revised program approval process.

Marketing and Recruitment will be able to provide advice on how new and revised programs might be advertised.

Advertising and promotion of programs

After a program development has been approved various channels are available for advertising or promoting the program:

  • online via the University of Adelaide website (including Degree Finder, faculty/school website, and the SATAC website
  • in Prospectus documents
  • through key University of Adelaide marketing drives such as Open Day, specific information nights, school visits and, internationally through agent visits/ongoing relationship management
  • in external publications such as the SATAC guide and various University guides both domestically and internationally
  • through editorial secured by the University of Adelaide media team.

Select programs may be included in advertising campaigns targeted at specific times of year, for example in the lead-up to the SATAC undergraduate application deadline in September.

Faculties are responsible for coordinating the advertising and recording of programs in various publications. Schools are encouraged to approach their faculty marketing representative in the first instance should they wish to discuss the possibility of being included in any campaign activity.

For further information about advertising and promoting programs, please contact your faculty office.

Programs open to international students

For programs open to international students requiring a student visa to study in Australia, new programs can not be represented in publications, on websites, in correspondence or at events until they have a CRICOS code. This is a legislative requirement.

The University cannot apply for CRICOS registration until the program is internally approved (i.e. the program proposal has been approved by the Vice-Chancellor and President). Remember that some students studying at Australian secondary schools are international students on student visas.

For further clarification contact the Educational Compliance Officer, Learning and Quality Support.