Lumen - The University of Adelaide Magazine The University of Adelaide Australia
Lumen Summer 2014 Issue
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Raising travel sector standards

Phil Hoffmann has become a national icon of the Australian travel industry over the past 30 years, building his own thriving business and fighting to improve best practice across the sector globally.

He graduated from the University with a Bachelor of Science Honours in 1968 and returned to undertake a Diploma of Education. It was an academic journey which impressed on him the importance of education and professionalism.

Early in his career he recognised the need for formal qualifications for the many thousands of people in the travel industry and became the driving force behind the establishment of the Australian Federation of Travel Agents Training System and College.

"It was the disciplined learning of science that helped me stay very focused with continuous training and education for the travel industry," says Mr Hoffmann.

"Several lecturers and professors at university influenced my direction in life and that made me seek out my true passion.

"I fought hard for the industry to have good qualifications and I've always been�passionate about staff development, which has helped in the success of Phil Hoffmann Travel."

Mr Hoffmann's vision for the industry has seen him elevated to leadership positions on various national travel and tourism bodies, including national president of AFTA for six years and four terms as chairman of the South Australian Tourism Commission.

In 1990, he established Phil Hoffmann Travel and has overseen its dynamic growth. Today the company employs 165 people at eight branches with an annual turnover of more than $120 million.

story by Ian Williams



Phil and Alison Hoffmann


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