The art of persuasion. Advertisements, newsletters, jingles, web campaigns—marketing uses media to give customers confidence in their decisions. It’s crucial to any brand’s recognition, reputation and growth. Marketers are strategists and relationship builders. It’s their job to know what people want and to reach out in innovative ways.

Marketing develops business and media skills relevant across all industries.

You will:

  • understand buyer mind sets and behaviour
  • learn modern marketing theories and research techniques
  • analyse case studies and different marketing approaches
  • prepare marketing reports and plans
  • analyse consumer data to predict current and future trends
  • practise advising on pricing, advertising, promotion, product mix, and selling and distribution channels

Degrees that offer this study area

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Last updated: 09 Jul 2019