Marketing

The art of persuasion. Advertisements, newsletters, jingles, web campaigns—marketing uses media to give customers confidence in their decisions. It’s crucial to any brand’s recognition, reputation and growth. Marketers are strategists and relationship builders. It’s their job to know what people want and to reach out in innovative ways.

Marketing develops business and media skills relevant across all industries.

You will:

  • understand buyer mind sets and behaviour
  • learn modern marketing theories and research techniques
  • analyse case studies and different marketing approaches
  • prepare marketing reports and plans
  • analyse consumer data to predict current and future trends
  • practise advising on pricing, advertising, promotion, product mix, and selling and distribution channels

Degrees that offer this study area

Bachelor of Arts
Bachelor of Arts with Bachelor of Economics
Bachelor of Arts with Bachelor of Music
Bachelor of Arts with Bachelor of Science
Bachelor of Commerce
Bachelor of Creative Arts
Bachelor of Engineering (Honours)(Chemical) and Bachelor of Arts
Bachelor of Engineering (Honours)(Civil) and Bachelor of Arts
Bachelor of Engineering (Honours)(Electrical and Electronic) and Bachelor of Arts
Bachelor of Engineering (Honours)(Environmental and Climate Solutions) and Bachelor of Arts
Bachelor of Engineering (Honours)(Mechanical) and Bachelor of Arts
Bachelor of International Relations with Bachelor of Arts
Bachelor of Media
Bachelor of Media with Bachelor of Arts
Bachelor of Media with Bachelor of Creative Arts
Bachelor of Teaching (Secondary) with Bachelor of Arts
Master of Business Law and Master of Commerce

Career Opportunities

  • Marketing
  • Advertising
  • Creative industries
  • Public relations
  • Campaign designer
  • Market research analyst
  • Sales and marketing
  • Visual merchandise
  • Communications
  • Publishing


The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

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