Great marketing is evidence-based. We should make decisions about what we do, based on what we know.
Whether it’s about our audience and target market, our message, or our competitors, market research helps us develop effective marketing strategies.
Our team undertakes broad market research to fill gaps across brand, education and research in order to develop insights that shape our activities. We maintain a database of market research and key insights that we can share with you.
We can also provide consultation in the development of your own market research and access to market research tools (Qualtrics).
Are you from a school, faculty of research area?
Whether you’re a staff member or student, your first point of contact should be your faculty marketing team.