Uni of Adelaide still on top with marketing

Wednesday, 19 September 2007

The University of Adelaide has for the second year running dominated awards for marketing excellence in South Australia.

The University has won three of the 2007 State awards run by the Australian Marketing Institute (AMI) in the categories of Social Marketing, Marketing Communications, and Multimedia and Interactive.

The University won the awards for its Life Impact on Campus campaign and for the marketing of its 2006 Open Day.

The 2007 awards follow similar success in 2006, with awards in that year in the categories of Corporate Social Responsibility, Education, and Social Marketing.

The Life Impact on Campus campaign sought to tap into the new media consumption patterns of young people, employing web-based marketing strategies and involving the University's own Media students in developing the creative platform for the campaign.

The 2006 Open Day, adopting for the first time the slogan Living Life Impact, was recognised for its success in broadening the event's appeal to a wider community through an expanded range of popular community-based events.

University of Adelaide Vice-Chancellor and President Professor James McWha says these new awards are ongoing evidence of the impact the University is making in the community.

"They reflect the University of Adelaide's commitment to the local community and towards increasing higher education opportunities for young people within this State," Professor McWha says.

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