Post-COVID Opportunities in China for Businesses and Entrepreneurs

Post-COVID Opportunities in China for Businesses and Entrepreneurs

Join Leonie McKeon with Dr Gerry Groot as they discuss opportunities for businesses and entrepreneurs to enter the China market post-COVID.

Hear more about our speakers:

Leonie McKeon, China-Educated Strategist

Leonie McKeon is an Australian China-educated strategist who teaches the rules that drive business success in the massive and complex China market. Leonie is an international author on Chinese Negotiation Strategies. She has lived and worked in the Greater China Region for several years where she learnt Mandarin, and emersed herself in Chinese culture. Leonie uses her unique knowledge of Chinese business negotiation strategies, and Chinese communication styles to assist Western business people understand the critical cultural underpinnings driving Chinese people’s negotiating and communication behaviour. During the last two decades she has helped hundreds of business owners and executives understand how to conduct successful business with Chinese business people, and therefore seize opportunities as they present themselves.

Dr Gerry Groot, Senior Lecturer in Chinese Studies

Gerry Groot is Senior Lecturer in Chinese Studies in the Department of Asian Studies at the University of Adelaide. Dr Groot teaches Asian culture and history and researches and writes on Chinese politics, particularly the role and nature of united front work as well as on soft power and Asian influences on the world, past and present.

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