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Redesigns can cause serious harm to businesses. New research from Adelaide University explores what brands should consider when modernising their packaging. “The study shows that successful redesign depends on increasing consumers’ perceived modernity without undermining recognisable brand cues,” explains Dr William Caruso from Adelaide University’s Ehrenberg-Bass Institute.

Adelaide University researchers are preparing to send living cancer cells into space aboard a suborbital rocket, in a pioneering experiment that could reveal new insights into how cancer develops and survives under extreme conditions. The project lead researcher Dr Nirmal Robinson from the Centre for Cancer Biology and SAHMRI's Blood Cancer Program will study how cancer cells behave in microgravity...

A joint research trial between SAHMRI and Adelaide University is combining smart mouthguard technology with brain imaging scans to provide essential, in-depth insight on the impact of collisions in contact sport, aiming to improve the detection and management of concussion and help protect children’s developing brains. Biomechanical engineer Dr Ryan Quarrington says replacing guesswork with evidenc...

Published in the Journal of Social and Personal Relationships, the study surveyed 118 young adults aged 18-34, who spent an average of 44 minutes a day swiping, matching and messaging. Nearly three-quarters used multiple apps, with Hinge being the most popular. Researchers found a clear gender divide in how dating apps shape self-perception.

Exposure to extreme heat conditions is resulting in more babies being born with low birth weight, according to a new study involving Adelaide University researchers. The collaborative study, published in BMC Medicine, used health data from more than 85,000 mothers and babies in Pakistan to assess the impact of extreme heat on the size of infants.