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Unlocking the Power of Marketing

  • Course Overview

    Marketing is a word we all use, but each have our own interpretation of. Some think it's "selling things", others "advertising". Some say it's a "business function or department", and still others believe it's a "way of thinking".

    In fact, all are correct. At its core, marketing is a philosophy that recognises the importance of clients and customers to an organisation. The ability to understand your clients/customers and evaluate different marketing strategies is a skill you'll find critical in a senior role in business or government. Marketing is fundamental to running a successful organisation.

    A marketing approach can benefit any organisation - commercial, not-for-profit, government department, political party... even individuals. This two-day short course will introduce you to the essential concepts, frameworks, tools and structures to make it work.

  • Key Learning Benefits
    • Appreciate Marketing's overall philosophy and purpose
    • Apply key marketing principles and language
    • Use tools and techniques to evaluate the markets in which you operate
    • Understand core marketing strategy types and their role in developing a value offering
  • Program Structure

    This program is typically delivered over two consecutive days during business hours.

    The University of Adelaide Executive Education Unit's Marketing for Managers short course is a stimulating and interactive learning experience. A variety of delivery methods will be used, including lecture, video, class exercises and case study discussions.

  • Who Attends

    This course is for individuals looking to create, protect or enhance client or customer value within their organisation, whether large or small, service-based or product-driven, private sector, public or not-for-profit.

  • Presenter & Facilitator
    Jodie Conduit
    Jodie ConduitB Com (Hons), PhD (Monash)



  • Benefits for Your Organisation

    A marketing approach can benefit any organisation - commercial, not-for-profit, government department, political party... even individuals. This two-day short course will introduce you to the essential concepts, frameworks, tools and structures to make it work.

Executive Education Unit

 

Address

Level 7
10 Pulteney Street
Adelaide SA 5000
Australia

Contact

Enquire online now
Telephone: +61 8 8313 3268
Facsimile: +61 8 8313 6140
Staff Directory: Executive Education Unit