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Introduction to the business of Australian wine

  • Course Overview

    Introduction to the business of Australian wine

    Times are good for Australia’s wine producers. You currently accounting for 82% of domestic sales, and more than $2 billion in exports. But if the tide turned, could you stay profitable?

    Australia’s wine industry has a history of boom-and-bust cycles, with corresponding fluctuations in individual businesses’ fortunes. With a sound understanding of the principles at play, however, it is possible to thrive regardless.
  • Key Learning Benefits
    This one day program will explore:
    • Domestic sales determinants
    • Influences on local grape and wine production
    • Profitability drivers for Australian wine businesses
    • Competing wine business models as well as marketing and sales strategies
    • The Australian wine policies context and industry-body roles.
  • Program Structure

    This program is delivered on one day during business hours.

    It will provide you with a stimulating and engaging learning experience, imparting valuable skills and knowledge with immediate application.

  • Who Attends
    This program is designed for business owners, winemakers, managers, supervisors and any other person wanting to learn more about the Australian wine context, its challenges and drivers.

  • Presenter and Facilitator

    Paul van der Lee

    Presenter Paul van der Lee has done everything from guiding a struggling mid-sized winery back to profitability, to being senior economics and policy advisor for the Winemakers’ Federation of Australia.

    Also a former South Australian Wine Industry Association export manager, he currently runs his own wine business consultancy and lectures in the University of Adelaide Master of Wine Business postgraduate programs.

  • Cancellation Policy


    If written notification of cancellation is received no less than 3 weeks prior to the program start date, the full fee will be refunded. If notification is received between 4 working days and 3 weeks prior to the course start date, a 25% fee will apply. If notification is received less than 4 working days prior to the program start date, the full fee will be forfeited.

    If the intended participant is unable to attend, a suitable substitute will be accepted right up to the morning of the program with no financial penalty.

Executive Education Unit



Level 7
10 Pulteney Street
Adelaide SA 5000


Enquire online now
Telephone: +61 8 8313 3268
Facsimile: +61 8 8313 6140
Staff Directory: Executive Education Unit