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Mastering Asian Wine Markets

  • Course Overview

    Mastering Asian Wine Markets

    Asian markets are now Australian wine producers’ strongest source of export growth. But without an in-depth understanding of this complex environment, success is far from guaranteed.

    It’s well known that doing business in Asia requires a greatly increased focus on relationship building. As you’ll learn in this two-day Executive Education short course, however, this is just one of many important considerations required
  • Key Learning Benefits
    This two day program will explore:
    • What’s driving Asian wine-market growth as a whole
    • The unique characteristics of developed Asian markets, such as Japan, South Korea and China
    • New opportunities presented by frontier Asian wine markets
    • Distinct entry challenges of the major markets
    • Relative levels of risk and profitable sales potential
    • The specific capabilities required for success
  • Program Structure

    This program is delivered over two consecutive days during business hours.

    It will provide you with a stimulating and engaging learning experience, imparting valuable skills and knowledge with immediate application.

  • Who Attends
    This program is designed for business owners, winemakers, managers, supervisors and any other person wanting to learn more about the Australian wine context, its challenges and drivers.
  • Presenter and Facilitator

    Paul van der Lee

    Presenter Paul van der Lee has done everything from guiding a struggling mid-sized winery back to profitability, to being senior economics and policy advisor for the Winemakers’ Federation of Australia.

    Also a former South Australian Wine Industry Association export manager, he currently runs his own wine business consultancy and lectures in the University of Adelaide Master of Wine Business postgraduate programs.

  • Cancellation Policy


    If written notification of cancellation is received no less than 3 weeks prior to the program start date, the full fee will be refunded. If notification is received between 4 working days and 3 weeks prior to the course start date, a 25% fee will apply. If notification is received less than 4 working days prior to the program start date, the full fee will be forfeited.

    If the intended participant is unable to attend, a suitable substitute will be accepted right up to the morning of the program with no financial penalty.

Executive Education Unit



Level 7
10 Pulteney Street
Adelaide SA 5000


Enquire online now
Telephone: +61 8 8313 3268
Facsimile: +61 8 8313 6140
Staff Directory: Executive Education Unit