Conditions Of Use

The University of Adelaide has a presence on the Internet through its institutional webpage, the webpages of faculties, organisations associated with the University, and any other material which is electronically stored on computers connected to the University network and which can be 'served' to a suitable browser, by the software on them.

This material can be viewed anywhere and by anyone who has access to the Internet.

This code of practice provides guidelines for all University staff involved in the use of the Internet and the World Wide Web.

  • General principles

    • Publishing. Placing material on the Web is legally the same as publishing in printed form. As a general principle, the same systems and standards of authorship, design, editing and clearance as are applied to printed documents should be observed before information is published on the Web. This includes adherence to the University's visual identity.
    • Purposes. In keeping with University policies and AARNet guidelines, material placed on the Web and linked to University or faculty home pages must relate only to the research, educational, community service and administrative purposes of the University.
      It is the responsibility of all staff to observe this requirement. Staff in supervisory roles are expected to monitor material placed on web servers under their management and control. Guidance on what constitutes a University purpose may be obtained from the Director, Marketing and Strategic Communications Office.
    • Audiences. While much material will be intended for specific target audiences, Web material can be accessed by anyone, anywhere. All material linked to the University should be presented in a professional and responsible manner, in appearance, content, editorial style and use of technology.
      It is the responsibility of all staff to observe this requirement. Staff in supervisory roles are expected to monitor material placed on web servers under their management and control. Guidance on content, style and the visual identity is available from the Marketing and Strategic Communications Office, and on the use of technology from Information Technology Services. Guidance is also available from this web guide and the University's Visual Identity Standards.
    • Links. Hypertext links are the means by which readers can move from one document to another document or one part of one document to another part in the same document. Links provided should enhance ease of use, and should be appropriate to the research, educational, community service and administrative purposes of the University. Links that do not meet these criteria should not be made.
      Staff (and students) are expected to use their judgement about what is appropriate for the University's purposes. Supervisors are expected to monitor, or make arrangements for monitoring, webpages emanating from their faculty or area.
    • Personal home pages. Staff (and student) home pages stored on University-owned or controlled computers must reflect professional and/or academic interests. Staff (or students) who wish to develop a separate webpage reflecting personal interests should seek to have it stored and available from a private commercial service provider rather than stored on University owned or controlled computers.
    • Upkeep of Webpages. In general, authors/originators of webpages have the responsibility for their upkeep and modification as appropriate. They should review their pages regularly to ensure material remains current.
      The Web Team will periodically monitor pages and may request that material be updated or removed.
    • Monitoring. The University is liable for what appears on its webpages. Pages whose content is offensive, illegal or inappropriate may be removed.
    • Multimedia. These guidelines apply equally to all multimedia aspects of web materials including audio, video, text and images.
  • Unacceptable materials

    The University's web facilities should not be used for:

    • The creation or transmission (other than for properly supervised and lawful research purposes) of any offensive, obscene or indecent images or material.
    • The creation or transmission of any material likely to cause annoyance, inconvenience or needless anxiety.
    • The creation or transmission of defamatory material
    • The storage or transmission of material that infringes the copyright/intellectual property of another person other than in accord with copyright laws and licences.
    • Any purpose unrelated to the staff member's employment or to the research, educational, community service or administrative purposes of the University.
  • Visual content standards

    Use of branded templates

    All University websites must be created by the Web Operations Team using our approved templates which adhere to the University's Brand Standards.

    Any exemption requests to not use the University template must be submitted to the Web Operations Team for escalation to the Director, Marketing and Communications.

    Approved imagery

    Standards apply for the use of visual content on the website, including photographic imagery and other graphics. Please see approved imagery for further detail, and examples of unapproved visual communications.

    Business identifier graphics

    Any business identifier that will be used on the University website must meet strict brand guidelines. As such, all business identifiers must be approved by Marketing and Recruitment before they can be added to your website.

  • Relevant legislation and policies

    Laws and policies which affect, or may affect, the use of the Internet and WWW include:

    • Crimes Act (Commonwealth) (includes provisions relating to the use of computers and telecommunications services); and other Commonwealth and State legislation which regulates the use of telecommunications networks.
    • Copyright Act and other legislation relating to the protection of intellectual property.
    • The University of Adelaide Act 1971.
    • The Racial Vilification Act (Commonwealth).
    • Legislation and common law relating to defamation.
    • Equal Opportunities Act (South Australia).
    • Guidelines issued by the Equal Opportunity Office, the University of Adelaide.
    • AARNet Institutional Affiliate Policy (approved by the Australian Vice-Chancellors' Committee, 14 March 1995).
  • Accessibility policy

    The accessibility of a webpage is its ability to be viewed across all browsers, regardless of the browser's age or version. The accessibility of a webpage is also its ability to be read by users with specific requirements, such as vision-impaired people.

    For a web document to be accessible it must be able to be read by:

    • text-based browsers
    • screen readers or text-to-speech converters
    • various monitor resolutions and colour depths
    • various hardware and software platforms
    • older browsers
    • browsing environments configured to omit images or other elements
    • browsing by sight-impaired or colour-blind users

    Learn more about accessibility

  • Legal requirements

  • Compliance guidelines

    Individuals responsible for particular University of Adelaide web pages or websites are required to monitor compliance of all pages within their domain. Pages that do not comply may be removed.

    It is important to ensure that all pages on the University of Adelaide websites are accessible to all users, in order to offer the best service we can to all customers, to ensure we do not discriminate against anyone and to meet legislative requirements.

    Webpages can be made to be accessible by following the page authoring guidelines published by the W3C's Web Accessibility Initiative (WAI) working group. There are also advisory notes on the Disability Discrimination Act from the Australian Human Rights and Equal Opportunity Commission.

    These documents will provide a checklist of accessibility techniques to ensure that webpages are accessible.

  • Hosting

    The University has hosting principles that apply to all webpages hosted on any University owned or controlled web server, regardless of whether or not the content is linked to the main University server and webpages.

    These principles are:

    • The information must relate closely to the University's strategies and objectives.
    • There must be a demonstrable and obvious benefit to the University.
    • The pages should have a positive impact on the University's public reputation or image.
    • The published information should not expose the University to the risk of a legal liability or contradict official University policies.
    • Commercial activity utilising the University's Internet access is not permitted.
    • There should be no other alternative host for the pages that would be more appropriate.

    The nature of the information published must be consistent with the University's webpage publishing policy, related to the mission and goals of the University, and meeting all the criteria in the hosting principles.

  • Corporate sponsorship logos

    The use of corporate sponsorship logos on your local website may be considered when promoting corporate partners of the University.

    This should be negotiated in the contractual arrangement between the University and the sponsor or partner. Use of sponsor logos on University websites requires the approval of the Web Operations team.

  • University of Adelaide logo


The University of Adelaide claims copyright ownership of all material on this website.

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