Domain Name Guidelines

A domain name is the address where users can access your website. Domain names are also used to indicate ownership or control of a resource on the internet.

They are defined at various levels; from top-level domains such as .com or .net through to second, third, fourth-level domains and so on.

The University of Adelaide has a registered domain name that uniquely identifies the University, its role as an educational institution and its geographical location.

The domain forms a very important part of the University’s brand and gives credibility to the sites that are hosted on that domain. Business units within the University can request sub-domain names under the parent domain of the University to identify their more specific ownership and responsibility. All domain names must only use lowercase letters and numbers, not capitalisation or special characters.

Please note: All domain name requests must first be approved by the Web Operations Team.

University areas should use sub-domains from the University’s parent domain for a number of reasons:

  • Sites that use the domain will automatically have higher visibility on search engines like Google. Search engines use factors like domain age and size as indicators of credibility. The University currently has an excellent Domain Authority score of 83/100.
  • It is clear for the purposes of compliance with state and federal legislation that the information in question is owned by and the responsibility the University.
  • It clearly establishes areas as being part of the University, and that gives trust and authority to the site content.

In very limited circumstances, non domain names may be approved where significant commercial or other advantage can be demonstrated, in accordance with the University’s Brand Standards Policy. In such cases written consent must be obtained from the Chief Marketing Officer, Marketing & Recruitment.