Web content guidelines

When developing and publishing content to your website, ensure the below guidelines are considered.

Publishing suitable content

When determining what content to include on your website, it is important to consider the aims of the site and the needs of the audience. 

Consider the main areas below when developing content for your website:

  • The user's needs: information needs, personality of users, visitation pattern, existing knowledge.
  • Your school or faculty needs: aims of the website, department objectives.
  • University content guidelines: format, style, branding.
  • Nature of the content: text, images, widgets, videos etc.

Sensitive information

Website content should be of broad interest. Content intended for limited viewing should be distributed by other means, i.e. email.

Sensitive information such as meeting minutes should be stored on an appropriate network drive and/or emailed to appropriate people, rather than published on a public facing website.

Minimising duplication

Where possible, link to existing content rather than duplicating content on your site.

This ensures consistency and one ‘true source’ of content, avoiding content becoming out of date.

Archiving content

Old or out of date files should be removed from a website, and backed up on a local drive. Do not use a website as an archiving method for files that no longer need to be available online. 

If old content is left on a site, it can be found by users via search engines and lead to confusion. 

The University's limited web storage should also be used for current content.