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Wine Economics Research Centre

Program for the Pre-AARES Conference Workshop on
The World's Wine Markets by 2030: Terroir, Climate Change,
R&D and Globalization

Adelaide Convention Centre (
North Terrace, Adelaide, South Australia
8-9 February 2010

Monday 8 February

Plenary A: The wine industry in a changing global environment

Welcome and introduction to wine industry challenges for the next 20 years, by Kym Anderson, University of Adelaide.

Welcome and outline of University of Adelaide's Wine 2030 Network, by Christopher Findlay, Head of Economics & Convenor, Wine 2030 Network.

Prospects over the next two decades for smaller, fine wine companies, by Brian Croser, Tapanappa Wines.

New World vs Old World success in global wine markets by 2030, by Andrew Jefford, Wine Writer in Residence and freelance journalist.

Contributed Papers Ia: Viticultural developments

Julian Alston, Kate Fuller, James Lapsley, and George Soleas, "Nature versus nurture in the California wine industry: causes and consequences of high brix grapes and high alcohol wine"

Nick Vink, A. Deloire, V. Bonnardot and J. Ewert, "Terroir, climate change, and the future of South Africa's wine industry"

Sarah Wheeler and Peter Crisp, "Benefits and costs of organic and conventional grape production in the Clare Valley, SA"

Contributed Papers Ib: Consumer preferences

Bradley Rickard, "Introducing wine into grocery stores: Economic implications and transitional issues"

Don Cyr and Joseph Kuschner, "Optimal size in the Californian wine industry: a survivor technique analysis of 1984 to 2009"

Mitch Wolf and Marianne McGarry Wolf, "Consumer interest in a new wine bar to capture off-premise sales growth in Finland"

Plenary B: The vineyard: resources, climate, and technology

Environmental sustainability concerns to 2030, by Cecil Camilleri, Yalumba Wine Co.

Climate change to 2030: vines vs other crops, by Snow Barlow, University of Melbourne.

Prospects for growth and adaptation by 2030 via R&D, by Sakkie Pretorius, Australian Wine Research Institute.

Parallel Contributed Papers IIa: Consumer tastes

Katy Westgaard and Marianne McGarry Wolf, "The use of social networking websites to develop a marketing plan for direct to consumer wine distribution targeted to the millennial wine consumer: case study"

Roberta Veale and Pascale Quester, "Sensing or knowing? Investigating the influence of knowledge and self confidence on consumer beliefs regarding the effect of extrinsic cues on wine quality"

Marianne McGarry Wolf and Mollie Thompson, "The importance of the information on the back label of a wine bottle on the purchase decision"

Mattia Cai and Luca Rossetto, "Does good wine need any bush? Wine education in student tastings"

Parallel Contributed Papers IIb: International competitiveness in wine

William Amspacher, "The world's wine markets by 2030: who will be shipping and to whom?"

Guenter Schamel, "Quantity vs. quality: an analysis of wine export strategies into the U.S. market"

Euan Fleming, Rolf Mueller and Franziska Thiemann, "The ‘digital grapevine' and the global flow of wine: a gravity model of ICT in wine trade"

Johan van Rooyen, Indie Stroebel and Dirk Esterhuizen, "Analysing trends in the competitiveness of the wine industry: the South African case"

Tuesday 9 February

Plenary C: The wine market: globalization and governments

Strategies for wineries over the next two decades, by Peter Hayes, Vice-President and immediate Past-President, International Organisation of Vine and Wine (OIV)

Wine consumer taxation reform, by John Freebairn, University of Melbourne.

Export demand shocks and WET reform: regional consequences for Australia, by Kym Anderson, University of Adelaide (joint with Ernesto Valenzuela, University of Adelaide, and Glyn Wittwer, Monash University)

Parallel Contributed Papers IIIa: Alcohol demand analysis

Leslie J. Butler, Sara Savastano and Marianne McGarry Wolf, "The world's wine markets by 2030: what do we know about price and income elasticities of demand for wine?"

E.A. Selvanathan and Saroja Selvanathan, "An econometric analysis of wine consumption in Australia"

Jan Bentzen and Valdemar Smith, "Developments in the structure of alcohol consumption in OECD countries"

Parallel Contributed Papers IIIb: Designations of origin/geographical indications

Silvia Gatti, "Designations of origin and world development in wine production systems and wine markets"

Luca Rossetto, Vasco Boatto and Luigino Barisan, "Changing the geographical indications of Prosecco: chances, risks or threats?"

Kym Anderson, "Varietal intensities and similarities of the world's wine regions"

Parallel Contributed Papers IVa: Tax issues and health

Kym Anderson, "Excise and import taxes on wine, beer and spirits: an international comparison"

Jan Bentzen and Valdemar Smith, "Alcohol consumption and liver cirrhosis mortality: new evidence from a panel data analysis for sixteen European countries"

Cecilia Karmel, "Heart disease, cirrhosis of the liver and changing alcohol consumption in ten countries, 1960-2007"

Parallel Contributed Papers IVb: Wine investment and new markets

Rachael Goodhue, Jeffrey LaFrance and Leo Simon, "We should drink no wine before it's time"

Philippe Masset and Jean-Philippe Weisskopf, "Wine investment: impact of the crisis and outlook"

Armando Maria Corsi, Nicola Marinelli and Veronica Alampi Sottini, "Italian wines and Asian markets: opportunities and threats under new policy scenarios and competitive dynamics"

James Simpson (presented by Jim Lapsley), "Vertical integration and the development of commercial wine production in Argentina, Australia and California, c.1870-1914"

Plenary D: Innovative approaches to returning to prosperity: Panel chaired by Julian Alston with Peter Hayes, Terry Lee and Nick Vink.

A joint initiative of the Australian Agricultural and Resource Economics Society in collaboration with the University of Adelaide's Wine 2030 Network and the American Association of Wine Economists.