Dr Cullen Habel

Biography/ Background

Cullen Habel joined The University of Adelaide in January 2008. Cullen has extensive experience in teaching throughout Australia, Singapore, Hong Kong and Malaysia, within the discipline of marketing.

Cullen's PhD was entitled "Formalising Double Jeopardy and Deconstructing Dynamics in Repeat Purchase Markets" which he completed in 2007 with Cam Rungie and Professor Larry Lockshin as supervisors. His primary research interest is still in quantitative marketing science.

Prior to academia Cullen had spent 15 years in various sales roles - most recently as key account manager for Cryovac, the leading supplier of flexible packing systems to the export meat and dairy industries. In that time he gained experience in the art and science of retail packaging for perishable products.

Cullen currently lectures in E-Marketing and Consumer Behaviour. His two teaching interests involve developing intellectual accountability, and utilising modern modes of content delivery.

Qualifications

PhD (UniSA): "Formalising Double Jeopardy and Deconstructing Dynamics in Repeat Purchase Markets". Supervisors: Professor Larry Lockshin, Dr. Cam Rungie. Examiners: Prof Don Morrison (UCLA), Prof Mark Uncles (UNSW).

Bachelor of Management (Marketing)

Teaching Interests

Student post graduation placement in consulting

Integrating Marketing Science into coursework curriculum

Modern methods of content delivery and course management

Research Interests

Dynamics in Repeat Purchase Markets

The Mechanics of Brand Growth

Stochastic (probability based) marketing models

Agent based modelling (cellular automata)

Wine Marketing

For a closer look, see http://www.marketingscience.com.au/

Publications

Publications - Refereed Journal

Habel, Cullen and Goodman, Steve (2008). "Complexity Modelling in Marketing: A Look "Under the Hood" of the NBD" Marketing Bulletin 19.

Habel, Cullen and Rungie, Cam (2005). "Drawing a double jeopardy line." Marketing Bulletin 16.

Publications - Refereed Conference

Habel, Cullen (2008). "Fostering Graduate Attributes and Experiential Learning through Web Based Primary Research". Australia New Zealand Marketing Academy Conference, Sydney.

Li, Fang; Habel, Cullen and Rungie, Cam (2006). Excess loyalty - how often does it occur? Australian and New Zealand Marketing Academy (ANZMAC) Conference. Brisbane, Queensland.

Habel, Cullen A.; Rungie, Cam M. and Li, Fang (2005). Representing Excess Loyalty on the Double Jeopardy Line. Australia New Zealand Marketing Academy Conference, Fremantle.

Habel, Cullen A.; Rungie, Cam M. and Laurent, Gilles (2005). Investigating Category Dynamics using the Double Jeopardy Line. Australia New Zealand Marketing Academy Conference, Fremantle.

Habel, Cullen A. and Reibe, Erica (2004). An Investigation into Australian Wine Wholesaling using the Negative Binomial Distribution. European Marketing Academy Conference, Murcia, Spain.

Habel, Cullen; Rungie, Cam and Goodman, Steven (2004). An "Agent Based Modeling" Perspective of the Dirichlet Model, ANZMAC: Australian & New Zealand Marketing Academy Conference.

Kweh, John; Habel, Cullen A. and Rungie, Cam M. (2004). Heterogeniety in adoption - a critical review of theory. ANZMAC: Australian & New Zealand Marketing Academy Conference, Wellington.

Habel, Cullen A.; Rungie, Cam M.; Lockshin, Lawrence and Spawton, Anthony L. (2003). The Pareto Effect (80:20 rule) in Consumption of Liquor: A Preliminary Discussion. Australian Wine Marketing Colloquium, Adelaide.

Driesener, Carl; Rungie, Cam; Habel, Cullen and Allsopp, Jason (2003). The three legs of Dirichlet tables. ANZMAC: Australian & New Zealand Marketing Academy Conference, Adelaide.

Habel, Cullen; Rungie, Cam; Geursen, Gus and Kweh, John (2003). Common ground for Bass and NBD/Dirichlet: is conditional trend analysis the bridge?

Habel, Cullen; Driesener, Carl; Rungie, Cam and Jarvis, Wade (2003). Pareto and parameters: how customer concentration varies with NBD parameters. ANZMAC, Adelaide.

Habel, Cullen A. and Rungie, Cam M. (2005). Quantifying the Double Jeopardy Relationship. Marketing Science, Emory University, Atlanta GA.

Publications - Editor Reviewed Journal

Lockshin, L. and C. A. Habel, (2004). Measuring Your Brand's Performance - A simple method with strong theoretical underpinnings. Australian Wine Industry Journal

Expertise for Media Contact

Categories	Business and management, Population and demography
Expertise	Repeat Buying; Merchandising; Marketing; Market Modelling; Dirichlet; Probability Models; Wine Marketing; Market Dynamics; Marketing Science; Marketing Models; Food Marketing; Sales; Selling; Management; Branding; Brands; Brand Equity; Marketing Communication; Promotion; Public Relations; Direct Marketing; Market Analysis; Marketing Education; Advertising; Publicity; Word of Mouth; Viral Marketing
Mobile	0439 921 833

Entry last updated: Sunday, 22 Nov 2009