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Miss Rebecca Dolan
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Rebecca Dolan is a PhD candidate at The University of Adelaide Business School. Her research focuses on marketing communications in social media, customer engagement and consumer behaviour. She is supervised by Professor. John Fahy, Dr. Jodie Conduit and Dr. Steve Goodman.
Rebecca completed a Bachelor of Commerce majoring in Marketing and Management in 2010, and was awarded an Access Adelaide scholarship to complete the Bachelor of Commerce (Honours). Rebecca graduated with First Class Honours in 2011 with a thesis titled "From Salience to Resonance: An Exploratory Study of Consumer Engagement with Brand Profile Pages on Facebook". She was awarded the 2011 "Bernie Mills Medal for the Most Outstanding Commerce Honours Student".
Rebecca is the current holder of an Australian Postgraduate Award Scholarship for her Ph.D. and in addition was awarded the 2012 Baillieu Supplementary Research Scholarship. Rebecca has presented her research domestically and internationally, at conferences including the Australian and New Zealand Marketing Academy Conference, The European Marketing Academy Conference and the Academy of Wine Business Research.
With 10 years of experience working in the South Australian wine industry, Rebecca's research has focused on contemporary issues in marketing such as the social media domain, specifically with relevance to Australian wine brands.
Rebecca's research has also been published in trade press in numerous occasions, including in the Australian Grapegrower and Winemaker Industry Journal. Rebecca has tutored within the Marketing discipline for over four years in subjects such as Consumer Behaviour II, Management of Brands II, Marketing Communication III, Market Research III and Market Strategy and Project III.
· Doctor of Philosophy in Business, University of Adelaide (in progress) 2012 – Present
· Bachelor of Commerce (First Class Honours), Business School, The University of Adelaide, 2011
· Bachelor of Commerce (Marketing and Management), Business School, The University of Adelaide, 2008-2010
Awards & Achievements
· Australian Postgraduate Award (APA) Scholarship
· Baillieu Supplementary Research Scholarship
· Bernie Mills Medal for The Most Outstanding Commerce Honours Student
· University of Adelaide Honours Scholarship
· Best marketing plan for Market Strategy and Project III for client Beard and Brau Microbrewery
Marketing Communications III
Management of Brands II
Market Research III
Market Strategy and Project III
Consumer Behaviour II
Customer Engagement, Social Media, Consumer Behaviour, Online Marketing Strategy and Interactive Media, Virtual Brand Communities.
Dolan, R., Conduit, J., Fahy, J. and Goodman, S. (forthcoming) "Social Media Engagement Behaviour: a Uses and Gratifications Perspective" Journal of Strategic Marketing
Refereed Book Chapters:
Dolan, R., Conduit, J., and Fahy, J. (forthcoming) "Social Media Engagement: A Construct of Positively and Negatively Valenced Engagement Behaviours" in R. Brodie, L. Hollebeek and J. Conduit, (Eds.) Customer Engagement: Contemporary Issues and Challenges. Routledge.
Dolan,R., Conduit,J., Fahy,J. and Goodman,S. (2014) “Customer Brand Engagement Behaviour in Online Social Network A Conceptual Framework” Australian & New Academy of Marketing, Brisbane, Australia
SZOLNOKI, G., TAITS, D., HOFFMANN, C., LUDWIG, R., THACH, L., DOLAN, R., GOODMAN, S., HABEL, C., FORBES, S., MARINELLI, N., WILSON, D., MANTONAKIS, A., ZAWANDA, P., SZABO, Z., CSAK, I., RITCHIE, C., BIRCH, S., THOMPSON, S. 2014. A Cross-Cultural Comparison of Social Media Usage in The Wine Business. Academy of Wine Business Research (AWBR) 2014, Geisenheim, Germany.
DOLAN, R. GOODMAN, S. HABEL, C. 2013. Australian Wine Brands on Facebook: An Exploration of Communication Orientations and Consumer Perceptions. Academy of Wine Business Research (AWBR) 2013, St Catharines, Ontario, Canada
DOLAN, R, 2013. The Effectiveness of Interactive Media: A Study of Brand Communication and Consumer Response. European Marketing Academy Doctoral Colloquium, 2013, Istanbul, Turkey
DOLAN, R. GOODMAN, S. HABEL, C 2012. Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook. ANZMAC, 2012, Adelaide, South Australia
DOLAN, R. REDDAWAY, M. 2012. A Critical Reflection on the Application of Marketing Theory to an Accounting Problem. ANZMAC, 2012, Adelaide, South Australia
DOLAN, R. 2012. Netnography as a Research Method: Exploring Consumer Perceptions of Brand Communication Strategies on Facebok. Special Session, ANZMAC, 2012, Adelaide, South Australia
DOLAN, R. & GOODMAN, S. 2011. Building Customer Based Brand Equity: An Exploration of South Australian Wine Brands on Facebook. ANZMAC, 2011 Perth, Western Australia.
DOLAN, R. GOODMAN, S. HABEL, C. 2013. Social Media Marketing: A Pathway for Wine Brand Growth. Australian and New Zealand Grapegrower and Winemaker
DOLAN, R. GOODMAN, S. HABEL, C. 2013. How and why are wineries using Facebook for marketing? Australian and New Zealand Grapegrower and Winemaker
DOLAN, R. & GOODMAN, S. 2011. Brand Resonance: An outcome of using Facebook? Australian and New Zealand Grapegrower and Winemaker.
DOLAN, R. 2011. My View: Family history with an eye on the future. Australian and New Zealand Grapegrower and Winemaker.
AMI - Australian Marketing Institute
Emerging Marketers South Australia
Grape and Wine Research and Development Corporation
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