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Miss Rebecca Dolan
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Rebecca completed a Bachelor of Commerce majoring in Marketing and Management in 2010, and graduated from the Bachelor of Commerce (Honours) in Marketing in 2011. She received a first class honours for her research titled “From Salience to Resonance: An Exploratory Study of Consumer Engagement with Brand Profile Pages on Facebook” and was awarded the 2011 ‘Bernie Mills Medal for the Most Outstanding Commerce Honours Student’.
Rebecca is the current holder of an Australian Postgraduate Award Scholarship and the 2012 Baillieu Supplementary Research Scholarship for her PhD research examining “The Effectiveness of Interactive Media: A Study of Brand Orientation and Consumer Response”. She is supervised by Dr. Steve Goodman – Program Director of Higher Degrees by Research and Dr. Cullen Habel.
Rebecca has tutored within the Marketing discipline for three semesters for Consumer Behaviour II, Management of Brands II, Marketing Communication III, Market Research III and Market Strategy and Project III.
· Doctor of Philosophy in Business, University of Adelaide (in progress) 2012 – Present
· Bachelor of Commerce (First Class Honours), Business School, The University of Adelaide, 2011
· Bachelor of Commerce (Marketing and Management), Business School, The University of Adelaide, 2008-2010
Awards & Achievements
· Australian Postgraduate Award (APA) Scholarship
· Baillieu Supplementary Research Scholarship
· Bernie Mills Medal for The Most Outstanding Commerce Honours Student
· University of Adelaide Honours Scholarship
· Best marketing plan for Market Strategy and Project III for client Beard and Brau Microbrewery
Marketing Communications III
Management of Brands II
Market Research III
Market Strategy and Project III
Consumer Behaviour II
Brand Equity, Consumer Behaviour, Interactive and Online Media, Virtual Communities
DOLAN, R. GOODMAN, S. HABEL, C. 2013. Australian Wine Brands on Facebook: An Exploration of Communication Orientations and Consumer Perceptions. Academy of Wine Business Research (AWBR) 2013, St Catharines, Ontario, Canada
DOLAN, R, 2013. The Effectiveness of Interactive Media: A Study of Brand Communication and Consumer Response. European Marketing Academy Doctoral Colloquium, 2013, Istanbul, Turkey
DOLAN, R. GOODMAN, S. HABEL, C 2012. Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook. ANZMAC, 2012, Adelaide, South Australia
DOLAN, R. REDDAWAY, M. 2012. A Critical Reflection on the Application of Marketing Theory to an Accounting Problem. ANZMAC, 2012, Adelaide, South Australia
DOLAN, R. 2012. Netnography as a Research Method: Exploring Consumer Perceptions of Brand Communication Strategies on Facebok. Special Session, ANZMAC, 2012, Adelaide, South Australia
DOLAN, R. & GOODMAN, S. 2011. Building Customer Based Brand Equity: An Exploration of South Australian Wine Brands on Facebook. ANZMAC, 2011 Perth, Western Australia.
DOLAN, R. GOODMAN, S. HABEL, C. 2013. Social Media Marketing: A Pathway for Wine Brand Growth. Australian and New Zealand Grapegrower and Winemaker
DOLAN, R. GOODMAN, S. HABEL, C. 2013. How and why are wineries using Facebook for marketing? Australian and New Zealand Grapegrower and Winemaker
DOLAN, R. & GOODMAN, S. 2011. Brand Resonance: An outcome of using Facebook? Australian and New Zealand Grapegrower and Winemaker.
DOLAN, R. 2011. My View: Family history with an eye on the future. Australian and New Zealand Grapegrower and Winemaker.
AMI - Australian Marketing Institute
Emerging Marketers South Australia
Grape and Wine Research and Development Corporation
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