Dr Roberta Veale

Biography/ Background

Roberta has a strong background in industry, with executive experience in management and marketing. Previous roles include Regional Manager, Coles Myer Properties and Sales and Distribution Manager in the finance industry. Roberta is also a company director for an engineering design, research and consultancy firm.

Qualifications

BBus(Mkting), BEd, BComm(Hon), GradCert(eLearning), PhD (Adelaide)

Teaching Interests

• International Business
• International Marketing
• Marketing Management
• Research Methods

 

Research Interests

• Consumer ability to accurately assess extrinsic product cues
• The quantification of consumer knowledge and self confidence
• Country of Origin effect - development and influence of country image
• Influence of price on consumer assessment of quality and subsequent purchase intentions
• Crisis management

Publications

Journal Articles:

Veale, R. and Quester, P. (2009) "Do consumer expectations match experience? Predicting the influence of price and country of origin on product quality in international markets". Journal article, International Business Review, Vol. 18, 2.

Veale, R. and Quester, P. (2009) "Tasting quality: the roles of intrinsic and extrinsic cues". Journal Article, Asia Pacific Journal fo Marketing Logistics, Vol. 21, 1.

D'Blasio, A. and Veale, R. (2009) "Why Say Sorry? Influencing Consumer Perceptions Post and Organisational Crisis". Journal Article, Australasian Marketing Journal.

Veale, R. (2008) "Sensing or Knowing? Investigating the influence of knowledge and self confidence on consumer beliefs regarding the effect of extrinsic cues on wine quality". Journal Article, International Journal of Wine Business Research, Vol 20, 3,

Veale, R. and Quester, P. (2008) "Consumer sensory evaluations of wine quality: The respective influence of price and country of origin". Journal article, Journal of Wine Economics, Vol. 3, 1.

Conference Papers and Presentations:

Veale, R. and Quester, P. (2009) "Does consumer experience match expectations? Predicting the influence of price and country of origin on consumer buyer behavior". Conference Paper, ACR Asia-Pacific Conference (Hyderabad, India).

Veale, R. and Plewa, C. (2008) "A Holistic View on Quality Perception Triggers of Wine: Quaffers vs Snobs". Conference Paper, The Australian and New Zealand Marketing Academy Conference (Sydney Australia).

Veale, R. (2008). "Sensing or Knowing? Investigating the influence of knowledge and self confidence on consumer beliefs regarding the effect of extrinsic cues on wine quality". Conference Paper, 4th International Conference of the Academy of Wine Business Research (Siena, Italy).

Veale, R. and Quester, P. (2008) "Does Consumer Expectations Match Experience? Predicting the influence of Price and Country of Origin  on Product Quality in International Markets". Conference Paper, 50th Annual Meeting of the Academy of International Business (Milan Italy).

Veale, R. and Quester, P. (2007) "Consumer self confidence: Towards the development of a reliable measurement scale". Conference paper, The Australian and New Zealand Marketing Academy Conference (Christchurch, New Zealand).

Veale, R. and Quester, P. (2007) "Consumer expertise: Measuring consumer objective knowledge"., Conference paper, The Australian and New Zealand Marketing Academy Conference (Christchurch, New Zealand).

Veale, R. (2007) "The influence of extrinsic cues on sensory perceptions: results of taste testing experimentation using conjoint analysis", Invited speaker, La Sorbonne (Paris, France).

Veale, R. (2007) "Sense or Sensibility? A review of recent Australasian research investing the drivers behind consumer perceptions of wine quality". Special session, 27th International Conference of Association Francaise du Marketing (Aix-les-Bains, France).

Veale, R., Quester, P. and Kuaranuratna, A. (2006) "The role of intrinsic (sensory) and extrinsic cues such as country of origin and price on food product evaluation". Conference paper, International Wine Marketing Symposium (Montpellier, France).

Case Studies/Book Chapters:

Veale, R. "MiniPash" (2007) End of section case study: Quester, McGuiggan, Perreault & McCarthy. "Marketing, creating and delivering value" (5th Ed) McGraw Hill Irwin

Professional Associations

Member of:

• The Australian Institute of Marketing
• The Australian Institute of Management
• The South Australian Canine Association
• Academy of International Business

Entry last updated: Thursday, 25 Jun 2009