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Bachelor of Wine Marketing
B.WineMkg
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| Location: | North Terrace Campus | Waite Campus |
| Duration: | 3 years
(full-time or
part-time equivalent)
|
| Degree/Award: | Bachelor |
The program advances knowledge of wine markets, wine consumers and the value chain for wine. Students develop skills to turn this knowledge into decisions and actions that produce results in the marketplace, and to function in an exciting and fast changing environment by recognising and exploiting developing trends. Graduates are prepared for careers in marketing or business management in the wine industry, or related industries such as tourism, food and hospitality.
The program establishes a solid business and marketing foundation but in addition caters for the particular demands of the global wine trade, and the unique features of wine industries and wine as a product: including distinctive consumer behaviour and marketing channels, peculiar legal requirements, and a product which requires specialised knowledge to market. Courses in grape growing and wine making practices are an important component of this program, and emphasise how these practices translate into sensory and other product characteristics. These courses include extensive technical wine tasting to develop capacity to evaluate wines critically in terms of style and quality. The program concludes with capstone courses in wine marketing, covering the global wine market and winery business management, integrating knowledge, principles, theories, and methods learned in previous courses. Students can tailor their programs with choices from a range of elective courses in areas such as wine tourism, wine retail and distribution management, and database marketing.
Choose your applicant type to view the relevant admissions information for this program.
I am a:
| 2009 CSP IB | 24 |
| Apply through SATAC | www.satac.edu.au |
| 2009 CSP TER | 69.1 |
| HESS group
|
Restricted |
| Annual tuition fees
|
Commonwealth-supported place: $7,567
|
| Mid-year entry? | Subject to availability |
| Enquiries | Student Centre |
Not an international applicant?
| International TER | 70 |
| IB | 24 |
| IELTS Total | 6 [more info] |
| Annual tuition fees
|
International student place: $24,150 |
| Mid-year entry? | Yes |
| Enquiries | Student Centre |
| International TER | 70 |
| IB | 24 |
|
IELTS
Total
Reading
Listening
Speaking
Writing
|
6
5.5
5.5
6
6
|
Not an international applicant applying with Australian year 12 results?
| International TER | 70 |
| Annual tuition fees
|
International student place: $24,150 |
| Mid-year entry? | Yes |
| Enquiries | Student Centre |
Electives allow students to specialise in market analysis, national and international marketing, advertising and promotion, finance, consumer behaviour and management.
The study plans
given are examples of pathways through this degree. For a complete description,
see the program rules.
|
Level I |
|---|
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Semester 1 (core courses)
Semester 2 (core courses)
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| Level II |
|
Semester 1 (core courses)
Semester 2 (core courses)
Plus passes in additional Level II courses to the value of 12 units selected in consultation with the Program Coordinator |
| Level III |
|
Semester 1 (core courses)
Semester 2 (core courses)
Plus passes in additional courses to the value of 9 units chosen from:
It is recommended that students wishing to specialise in marketing include the following courses amongst their electives:
It is recommended that students wishing to specialise in finance, economics and trade include the following courses amongst their electives:
or additional courses offered by the Faculty of Science or any courses in the Bachelor of Commerce or Bachelor of Economics for which the student is eligible to enrol. |
Graduates of this program can expect to find employment in:
Advertising Officer, Public Relations Officer/ Publicist, Marketer / Marketing Manager, Marketing - Agriculture, Food & Wine, Tourism, Wine Marketing, Advertising / Wine Promoter, Hospitality, Journalist (Science Communications)
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Tuesday, 1 Sep 2009
