TECHCOMM 5016 - Entrepreneurship and Innovation

North Terrace Campus - Semester 1 - 2014

This course aims to provide students with an understanding of the nature of enterprise and entrepreneurship and introduces the role of the entrepreneur, innovation and technology in the entrepreneurial process. It is not about small business or life style businesses but instead the development of growth oriented businesses - whether for-profit or not-for-profit. Entrepreneurship is both a way of thinking and of doing. It involves "building something from nothing" and successful entrepreneurs know how to manage and mitigate uncertainty and risk. The course content is relevant to those individuals thinking about starting a business or who are already in business - large or small, those who are interested in commercialising their own innovations or of others, and those who advise entrepreneurs or engage in policy making in the entrepreneurship area.

  • General Course Information
    Course Details
    Course Code TECHCOMM 5016
    Course Entrepreneurship and Innovation
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 1
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Incompatible TECHCOMM 5027
    Assessment assignments, including class presentations
    Course Staff

    Course Coordinator: Dr Allan O'Connor

    Name: L Murray Gillin, AM
    Professor Emeritus of Entrepreneurship & Innovation, Swinburne University of Technology;
    Adjunct Professor, University of Adelaide
    Chairman, Integrated Innovation Management Pty, Ltd Chairman, Ausentrepreneurs Sans Frontieres Pty Ltd
    DPed (Honoris Causa) (North Eastern), BMetE, MEd, MEngSc (Melb), PhD (Cantab), ASMB (Bll't), FTSE, Hon FIE Aust, Hon FWACE, FAIM,

    Short Bio: During a career spanning 50+ years Murray has worked in the fields of defence science and technology as an Engineer, Research Scientist, and Head of Laboratory Programs and as Defence Research Attaché in the Australian Embassy Washington, USA. and in education as Dean of Engineering, Professor of Innovation and Entrepreneurship and Pro Vice-Chancellor (Industry/Academic Liaison) at Swinburne University of Technology. He has special interests in wealth creation from engineering and innovation (is Past President of the Institution of Engineers, Australia), work integrated learning (is Past-President of the World Association for Co-operative Education), and in church and social development (is Past Chairman of Evangelical Alliance, Vic) and currently founder of Ausentrepreneurs without Borders.

    Murray Gillin is Professor Emeritus of Entrepreneurship & Innovation and Past Director at the Australian Graduate School of Entrepreneurship, Swinburne University of Technology. He is currently Adjunct Professor (Entrepreneurship & Innovation) at ECIC, University of Adelaide. Murray was the winner of the Inaugural 2001 Best Entrepreneurial Educator of the Year and founder of Australia’s and the World's first Master’s Degree in Entrepreneurship and Innovation. In 1994 he initiated the development of the Institute for Innovation and Entrepreneurship into a viable commercial enterprise and joint venture between Swinburne University of Technology and Ernst & Young. He is currently teaching with Pitcher Partners Institute for Entrepreneurship and Innovation.

    Murray is particularly interested in practical research in corporate entrepreneurship, intuition and aged care. He has authored and co-authored books, chapters and professional papers. In 1994 Murray was elected a Fellow of the Academy of Technological Sciences and Engineering. On Australia Day 1997, he was awarded with an AM (Member of the Order of Australia) for his work in engineering, innovation and ongoing professional education.

    Directorships
    Brotherhood of St Lawrence Social Action Group (Not-for-profit businesses); Nurses Memorial Foundation; Ausentrepreneurs sans Frontieres; Australian Institute for Archaeology; Tabor College:
    Sackville Grange Owners Corporation.


    Recent Consultancies
    Pitcher Partners Institute for Entrepreneurship and Innovation; National Australia Bank; Florey Institute, University of Melbourne, Tun Abdul Razak University, KL, Malaysia

    Email: murray@ausentrepreneurs.com
    Phone Mb: 0402 0407 61
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Opening intensive:
    Tuesday 11th & Wednesday 12th March 2014
    9am-5pm
    Masonic West B03

    Closing intensive:
    Monday 7th & Tuesday 8th April 2014
    9am-5pm
    Masonic West B03
  • Learning Outcomes
    Course Learning Outcomes
    An action learning approach is adopted whereby students “learn through doing” through analysis of relevant cases and through interactive and traditional exercises that relate to lecture topics. On completion of this course, students should be able to:
    1 Develop a plan for implementing entrepreneurial activities in a globalised and competitive environment being responsible for the social, ethical and culture issues.
    2 Identify the attitudes, values, characteristics, behaviour, and processes associated with successful entrepreneurial behaviour.
    3 Understand what is meant by entrepreneurship and innovation from both a theoretical and practical perspective.
    4 Involve in a continuing learning process through the interaction with peers in related topics, as individuals and as team members.
    5 Describe the ways in which entrepreneurs perceive opportunity, manage risk, and organise resources and add value.
    6 Acquire a wide range of source materials that facilitate the continuing learning process in the future.
    7 Recognise the role of the entrepreneur in the new enterprise creation process.
    8 Critique a plan for implementing entrepreneurial activities in a globalised and competitive environment being responsible for the social, ethical and culture issues.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 2
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 3
    Skills of a high order in interpersonal understanding, teamwork and communication. 4
    A proficiency in the appropriate use of contemporary technologies. 5
    A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 6
    A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 7
    An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 8
  • Learning Resources
    Required Resources
    Timmons, Jeffry A., Gillin, L. M., Burshtein, S., and Spinelli, Stephen Jr. (2011). New Venture Creation: Entrepreneurship for the 21st Century – A Pacific Rim Perspective, 1st Edition. McGraw-Hill Irwin.
    ISBN: 0070277664
    Recommended Resources
    There is a wide range of material available on the course topics including the following:
    Bessant, J. (2003) High Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change. Chicester: John Wiley & Sons.

    Bygrave, W and Zackarakis, A (2013) Entrepreneurship, 3rd Edition, John Wiley and Co.

    Drucker, P. (1999) Innovation and Entrepreneurship, Butterworth Heinemann, Oxford.

    Fagerberg, J, Mowery, DC and Nelson, RR (2005) The Oxford Handbook of Innovation, Oxford University Press, NY.

    Hisrich, R.D., Peters, M.P., and Shepherd, D. (2013) Entrepreneurship, McGraw-Hill Irwin, Boston.

    Kuratko, D. (2013) Entrepreneurship: Theory, Process, and Practice, 9th Edition, Wiley online library.

    Moore, Geoffrey, (1999) Crossing the Chasm, Harper & Collins.

    Porter, ME, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York, NY, 1985

    Journals
    There is a range of journals where entrepreneurship research scholars publish their research, such as (note that this list is not definitive):
    · Journal of Business Venturing
    · Entrepreneurship Theory and Practice
    · Journal of Small Business Management
    · Academy of Management Review
    · Journal of Small Business and Entrepreneurship
    · Venture Capital
    · Small Business Economics
    · Family Business review

    Web links
    www.brikenbulbs.com
    www.en.wikipedia.org/wiki/business.plan
    www.brainstorming.co.uk
    www.mind-mapping.co.uk
    www.ecic.adelaide.edu.au
    www.mckinsey.com/
    www.ideo.com
    www.business.gov.au
    www.wdc-econdev.com
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study
    see: https://myuni.adelaide.edu.au
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered as intensives.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary
    This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary. 

    Note: 
    (1) NVC = Timmons, Gillin, Burshtein, & Spinelli New Venture Creation text.
    (2) Dates for Topics are approximate only.



    Intensive

    Date

    Content

    Readings

    Case Readings for   Class Discussion

    1

    11/03/14

    1.   Introduction

    Student introductions

    NVC Chapters 1 and 10

     

     

     

    1.   What   is Entrepreneurship?   Some Definitions

    NVC Chapter 1

     

     

     

    1.   The   Entrepreneurial Process

    NVC Chapter 3

    Airways Corp. pp. 33-41

     

     

    1.   The   Entrepreneurial Mind

    NVC Chapter 2

    Axon Instruments pp. 91-95

    2

    12/03/14

    1.   Creativity   and Innovation

    NVC Chapter 2

    Memtec           pp. 141-148

     

     

    1.   Innovation

    NVC Chapter 1

     

     

     

    1.   The   Opportunity

    NVC Chapter 5

    AMRAD Corp   pp. 188-199

     

     

    1.   Ideas,   Opportunities, and Innovation

    NVC Chapter 4

     

    3

    07/04/14

    1.   Screening   Opportunities

    NVC Chapter 6

     

     

     

    1. Packaging up Opportunities:   The Business Plan

    NVC Chapter 8

    EcoGenix         pp. 294-318

     

     

    1. Resource Requirements

    NVC Chapter 11

     

     

     

    1. The Entrepreneurial Team

    NVC Chapter 9

    Island Food Co pp. 358-370

    4

    08/04/14

    1. Social Entrepreneurship

    NVC Chapter 7

    MS Australia     pp. 250-261

     

     

    1. Family Business

    NVC Chapter 18

     

     

     

    1. Entrepreneurial Strategy

    NVC Chapters 9, 17, and 19

    Hawker de Hav. pp. 407-418

     

     

    1. Entrepreneurial Finance

    NVC Chapters 12-16

     

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    Assessment No.Form of Assessment/Collaborative TaskLength (in word count)WeightingDue DateLearning objective covered (see 2.1 for detail)
    1 Two (2) Multiple Choice and true/false Question Tests 2 x 25 questions 2 x 10% (20% in total) Test 1:
    12/03/14;
    Test 2:
    8/04/14
    3
    2 Two (2) Case Study submissions Maximum of 800 words / 2 pages per case study 2 x 5% (10% in total) Case 1:
    12/3/14; Case 2:
    7/4/14
    2
    3 Entrepreneur Interview Maximum of 2,500 words 30% 22/04/14 5,7
    4 Business Plan Critique 2,500 words 30%  Available 25 April; Due 28 April 1,4,6,8
    5 Course Participation in case discussion 10% Continuous 1-8
    Total 100%
    Assessment Related Requirements
    Students must complete all course assessment requirements and must attend lectures to be eligible to pass the course.
    Course results are subject to moderation by the ECIC Board of Examiners
    Assessment Detail
    Assessment 1: Two (2) Multiple Choice Question Tests (Individual assessment)
    Weighting: 20% (10% each)
    Due Dates: Test 1: 12 March
    Test 2: 8 April
    Submission Details: The two tests will be held in class in the afternoon of the last day of each intensive session. Each test will be completed on an individual basis.

    Task:
    Read and understand the materials presented during the lectures and the readings. Answer the questions on the question sheet that will be handed out during class.

    Scope:
    This exercise will assess your knowledge and understanding of the material covered to date. The second test may cover material covered in the first half of the course.

    Length and Presentation:
    Each test will comprise 25 questions and are true/false and multiple choice.
    Each test will be of one hour duration.

    Criteria by which your assignment will be marked:
    Will include whether your response to a question equates to the most correct answer on the question sheet provided.

    Learning objectives with this assessment (refer to section 2.1): 3



    Assessment 2: Write-up of two (2) case studies (Individual assessment)
    Weighting: 10% (5% each)
    Due Dates: 1. Davnet 12 March by 9.00am
    2. Cochlear 7 April by 9.00am
    Submission Details: Online through MyUni

    Task:
    Read the Case Study and then prepare a response to the questions set for each case. Case studies reinforce understanding of key course concepts and the student’s ability to apply these to practical situations.

    Scope:
    The cases will assess your knowledge, understanding, and application in practical business situations of the core theories, concepts, drivers, frameworks, entrepreneurial leader and team, and resources that comprise the entrepreneurial process.

    Length and Presentation:
    Each case write-up should be in the vicinity of 800 words (no more than 2 pages in length).

    Criteria by which your assignment will be marked:
    Will include application of the driving forces’ model and the content covered in the course to date.

    Learning objectives with this assessment (refer to section 2.1): 2


    Assessment 3: Entrepreneur Interview (Individual assessment)
    Weighting: 30%
    Due Date: 22 April
    Submission Details: Online through MyUni

    Task:
    Refer to the “Visit with an Entrepreneur” Exercise 1 on pp. 29-31 of the text. Using this as the basis for your assignment, identify a suitable entrepreneur who has been in business for at least five years. The business should be growth oriented and exhibit innovation in its products or services, systems, processes, etc.

    You are to prepare and conduct an interview with this person using questions from the Exercise as a suggested guide. Preparation is crucial if you are to derive maximum benefit from this assessment. Reflect on the responses obtained during the interview, then write up your report (using Step 4 as a basis for your discussion) to summarize your evaluation on what you learned through this exercise.

    Scope:
    This assignment will assess your understanding of the topic and the correct application of theories, concepts and frameworks and, if appropriate, the effective use of local and international research data to support your analysis and discussion.

    Length and Presentation:
    2500 words (maximum)

    Criteria by which your assignment will be marked:
    Will include whether your ability to apply that which has been covered in the course to a real-life situation.

    Learning objectives with this assessment (refer to section 2.1): 7, 5



    Assessment 4: Business Plan Critique (Group assessment)
    Weighting: 30%
    Due Date: 28 April
    (You have the weekend to complete the assignment)
    Submission Details: Online through MyUni

    Task:
    Read the business plan that will appear on the MyUni course site on the afternoon of 17 May 2013 (ensure you check for this assignment). You are to undertake the following tasks:

    1. Critique the written business plan identifying the key strengths and weaknesses of the written document as to its readability, professionalism, content – missing or otherwise – and format. (5%)

    2. Evaluate the business opportunity identifying the key strengths and weaknesses of the opportunity as to why you would invest/not invest. (12%)

    3. Develop five new ideas as to how you could build upon and expand the initial business idea into five other businesses. To do this, go to the Ingenium website http://www.creativity-project.net/ingentool.php and access the Mindmapping software http://www.creativity-project.net/mapping.php . Start with the existing business idea as your central idea and then develop a range of aspects associated with the theme. This will allow you to explore many aspects of the topic that will reveal new insights and associations. Do a little research on mindmaps and how they work. Next go to the assumption page read the instructions and then list 50 assumptions associated with the idea. Take 10 of these assumptions and challenge theme as a means of provoking new possibilities. Develop five new business ideas from these (don’t forget to develop a short write-up on each of your ideas). Submit your Saved Mindmapping file to me as well as the assumptions you identified that were associated with the central idea, the 10 assumptions that you challenged, and the five new business ideas that you developed as a result of challenging the initial assumptions. Throughout this process, we encourage you to access the Facebook page Unearthing Ideas online https://www.facebook.com/unearthingideas and you will get support and feedback as you go through the process. (13%)

    Scope:
    This assignment will assess your knowledge and understanding of the material covered in the course.

    Length and Presentation:
    2500 words (maximum)

    Criteria by which your assignment will be marked:
    Will include whether your ability to apply that which has been covered in the course to a real-life situation.

    Learning objectives with this assessment (refer to section 2.1): 1, 4, 6, 8



    Assessment 5: Course Participation
    Weighting: 10%
    Due Date: Participation during both course intensives
    Submission Details: n/a

    Task:
    Part of your assessment is based on your participation in the class activities and discussion during the two course intensives.

    Scope:
    This assignment will assess your understanding of all course topics.

    Length and Presentation:
    Participation in class activities and discussions.

    Criteria by which your assignment will be marked:
    · Actively participate in the class activities
    · Participate in class discussions in a manner that is respectful and polite
    · Engage in the class topics and ask questions
    · Comments indicate critical thinking, constructive feedback and meaningful inputs to the discussion
    Active participation in discussions requires adhering to the following ground rules:
    · We will respect confidentiality
    · We will share time equitably to ensure the participation of all
    · We will keep an open mind and be open to learning
    · We will not be disrespectful of others even if we do not share their views

    Learning objectives with this assessment (refer to section 2.1): 1-8
    Submission
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in section 5.2 or 5.3) Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

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    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
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