TECHCOMM 5016 - Entrepreneurship and Innovation

North Terrace Campus - Semester 2 - 2015

This course aims to provide students with an understanding of the nature of enterprise and entrepreneurship and introduces the role of the entrepreneur, innovation and technology in the entrepreneurial process. It is not about small business or life style businesses but instead the development of growth oriented businesses - whether for-profit or not-for-profit. Entrepreneurship is both a way of thinking and of doing. It involves "building something from nothing" and successful entrepreneurs know how to manage and mitigate uncertainty and risk. The course content is relevant to those individuals thinking about starting a business or who are already in business - large or small, those who are interested in commercialising their own innovations or of others, and those who advise entrepreneurs or engage in policy making in the entrepreneurship area.

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Course Details

Course Code	TECHCOMM 5016
Course	Entrepreneurship and Innovation
Coordinating Unit	Entrepreneurship, Commercialisation & Innov Centre
Term	Semester 2
Level	Postgraduate Coursework
Location/s	North Terrace Campus
Units	3
Available for Study Abroad and Exchange	Y
Incompatible	TECHCOMM 5027
Assessment	assignments, including class presentations

Course Staff

Course Coordinator: Dr Allan O'Connor

Teaching Staff:

Semester 1

Class Number 10640
Name: Matthew McKinlay

Short Bio:
Matthew is currently completing his PhD in innovation, with a focus on the iPod, digital music and the internet. Previously, Matthew has researched entrepreneurship at a state level in Australia, using data from the Global Entrepreneurship Monitor, which is an international research program coordinated by Babson College (US) and the London School of Economics (UK). http://www.linkedin.com/in/dehaan

Email: matthew.mckinlay@adelaide.edu.au

Phone: +61 8 8313 7422

Class Number 19345
Name: Howard Frederick

Short Bio:
Howard has more than 200 academic and popular books and articles to his name. Top-seller is the Masters-level University Entrepreneurship textbook, soon to appear in a new 2016 editionn - is used throughout Australasia, and translated into Mandarin and Malaysian. At present, Howard's major speaking and and research areas are 'Climate Change Entrepreneurship' and 'Social E-commerce for the Boomer Generation'.

Howard is a 'pracademic' and runs his own business in Melbourne. He lectures in the fields of Marketing, Entrepreneurship, and Research Methodology. His success of ETAPPE teaching methodology (Entrepreneurship Theory Process and Practice for the Environment) is seen in the hundreds of successful entrepreneurship students and also post-graduate students that he had ushered through to completion.

Email: howard.frederick@adelaide.ed.au

Semester 2

Name: Professor Noel Lindsay BCom (Hons) PhD FCPA CA TEP

Short Bio:
Noel graduated from The University of Queensland with a Bachelor of Commerce (Honours) and a PhD in Commerce. Prior to his current position, he held positions at The University of Queensland (Director, Centre for the Development of Entrepreneurs), Bond University (in Australia – Director, Australian Centre for Family Business; and in South Africa – Director, MBA Program), and the University of South Australia (Director, Centre for the Development of Entrepreneurs). He joined the University of Adelaide’s Entrepreneurship, Commercialisation and Innovation Centre (ECIC) as its Director in July 2006 where he also is the Professor of Entrepreneurship and Commercialisation. In 2012, Noel also assumed the position of Academic Director Singapore Operations where he is responsible for the academic operations on the University’s Ngee Ann-Adelaide Campus. Noel's research interests include both business and social entrepreneurship. He lectures in the areas of entrepreneurship, business planning, and venture finance. As an entrepreneur, Noel has successfully established, grown, and harvested a number of ventures in Australia, Malaysia, and South Africa. In addition to his entrepreneurship experience, Noel also was a Director of an Australian venture capital fund for a number of years that invested between $1 - 3 million in growth oriented entrepreneurial ventures.

Noel has an accounting background in public practice including the corporate insolvency field (in the area of company liquidations and receiverships). He currently is an associate director in a firm of chartered accountants in Adelaide where he consults in the areas of family enterprise, entrepreneurial finance, and strategic planning. Noel is a Member of Chartered Accountants Australia and New Zealand and a Fellow of CPA Australia (he holds public practicing certificates with both organisations), and he is a member of the Society of Trust and Estate Practitioners. Noel also is a Justice of the Peace (Qualified) in Queensland, Australia.

Email: noel.lindsay@adelaide.edu.au

Course Timetable

The full timetable of all activities for this course can be accessed from Course Planner.

Opening intensive:
Thursday 6th and Friday 7th August 2015
9am to 6pm
Nexus10 UB34 Seminar room 3G

Closing intensive:
Thursday 3rd and Friday 4th September 2015
9am to 6pm
Nexus10 UB34 Seminar room 3G

Course Learning Outcomes

An action learning approach is adopted whereby students “learn through doing” through analysis of relevant cases and through interactive and traditional exercises that relate to lecture topics. On completion of this course, students should be able to:

1	Develop a plan for implementing entrepreneurial activities in a globalised and competitive environment being responsible for the social, ethical and culture issues.
2	Identify the attitudes, values, characteristics, behaviour, and processes associated with successful entrepreneurial behaviour.
3	Understand what is meant by entrepreneurship and innovation from both a theoretical and practical perspective.
4	Involve in a continuing learning process through the interaction with peers in related topics, as individuals and as team members.
5	Describe the ways in which entrepreneurs perceive opportunity, manage risk, and organise resources and add value.
6	Acquire a wide range of source materials that facilitate the continuing learning process in the future.
7	Recognise the role of the entrepreneur in the new enterprise creation process.
8	Critique a plan for implementing entrepreneurial activities in a globalised and competitive environment being responsible for the social, ethical and culture issues.

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

University Graduate Attribute	Course Learning Outcome(s)
Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised.	1
The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner.	2
An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems.	3
Skills of a high order in interpersonal understanding, teamwork and communication.	4
A proficiency in the appropriate use of contemporary technologies.	5
A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life.	6
A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community.	7
An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities.	8

Learning Resources

Required Resources

Timmons, Jeffry A., Gillin, L. M., Burshtein, S., and Spinelli, Stephen Jr. (2011). New Venture Creation: Entrepreneurship for the 21st Century – A Pacific Rim Perspective, 1st Edition. McGraw-Hill Irwin.
ISBN: 0070277664

Recommended Resources

There is a wide range of material available on the course topics including the following:
Bessant, J. (2003) High Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change. Chicester: John Wiley & Sons.

Bygrave, W and Zackarakis, A (2013) Entrepreneurship, 3rd Edition, John Wiley and Co.

Drucker, P. (1999) Innovation and Entrepreneurship, Butterworth Heinemann, Oxford.

Fagerberg, J, Mowery, DC and Nelson, RR (2005) The Oxford Handbook of Innovation, Oxford University Press, NY.

Hisrich, R.D., Peters, M.P., and Shepherd, D. (2013) Entrepreneurship, McGraw-Hill Irwin, Boston.

Kuratko, D. (2013) Entrepreneurship: Theory, Process, and Practice, 9th Edition, Wiley online library.

Moore, Geoffrey, (1999) Crossing the Chasm, Harper & Collins.

Porter, ME, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York, NY, 1985

Journals
There is a range of journals where entrepreneurship research scholars publish their research, such as (note that this list is not definitive):
· Journal of Business Venturing
· Entrepreneurship Theory and Practice
· Journal of Small Business Management
· Academy of Management Review
· Journal of Small Business and Entrepreneurship
· Venture Capital
· Small Business Economics
· Family Business review

Web links
www.brikenbulbs.com
www.en.wikipedia.org/wiki/business.plan
www.brainstorming.co.uk
www.mind-mapping.co.uk
www.ecic.adelaide.edu.au
www.mckinsey.com/
www.ideo.com
www.business.gov.au
www.wdc-econdev.com

Library Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/
From this link, you are able to access the Library's electronic resources.

Online Learning

MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study
see: https://myuni.adelaide.edu.au

Learning & Teaching Modes

This course is offered in blended learning mode with the face-to-face component offered as intensives.

Workload

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

Learning Activities Summary

This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

Learning Activities Summary
Intensive	Content	Readings
1	1. Introduction	Student introductions NVC Chapters 1 and 10
	2. What is Entrepreneurship? Some Definitions	NVC Chapter 1
	3. The Entrepreneurial Process	NVC Chapter 3
	4. The Entrepreneurial Mind	NVC Chapter 2
	5. Creativity and Innovation	NVC Chapter 2
	6. Innovation	NVC Chapter 1
	7. The Opportunity	NVC Chapter 5
	8. Ideas, Opportunities, and Innovation	NVC Chapter 4
	9. Screening Opportunities	NVC Chapter 6
	10. Packaging up Opportunities: The Business Plan	NVC Chapter 8
	11. Resource Requirements	NVC Chapter 11
2	12. The Entrepreneurial Team	NVC Chapter 9
	13. Social Entrepreneurship	NVC Chapter 7
	14. Family Business	NVC Chapter 18
	15. Entrepreneurial Strategy	NVC Chapters 9, 17, and 19
	16. Entrepreneurial Finance	NVC Chapters 12-16

Note: (1) NVC = Timmons, Gillin, Burshtein, & Spinelli New Venture Creation text.
(2) Dates for Topics are approximate only.

Specific Course Requirements

None

The University's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

Assessment No.	Form of Assessment/ Collaborative Task	Length (in word count)	Weighting	Due Date	Learning Outcome
1	Two (2) Multiple Choice and true/false Question Tests	2 x 25 questions	2 x 10% (20% in total)	see MyUni	3
2	Two (2) Case Study submissions	Maximum of 800 words / 2 pages per case study	2 x 5% (10% in total)	see MyUni	2
3	Entrepreneur Interview	Maximum of 2,500 words	30%	see MyUni	7, 5
4	Opportunity and Business Plan Evaluation	Maximum of 2,500 words	30%	see MyUni	1, 4, 6, 8
5	Course Participation		10%	ongoing	1 - 8
	Total			100%

Assessment Related Requirements

Students must complete all course assessment requirements and must attend lectures to be eligible to pass the course.

Course results are subject to moderation by the ECIC Board of Examiners

Assessment Detail

Assessment 1: Two (2) Multiple Choice Question Tests (Individual assessment)
Weighting: 20% (10% each)
Due Dates: Test 1: see MyUni
Test 2: see MyUni

Submission Details: The two tests will be held in class in the afternoon of the last day of each intensive session. Each test will be completed on an individual basis.

Task:
Read and understand the materials presented during the lectures and the readings. Answer the questions on the question sheet that will be handed out during class.

Scope:
This exercise will assess your knowledge and understanding of the material covered to date. The second test may cover material covered in the first half of the course.

Length and Presentation:
Each test will comprise 25 questions and are true/false and multiple choice.
Each test will be of one hour duration.

Criteria by which your assignment will be marked:
Will include whether your response to a question equates to the most correct answer on the question sheet provided.

Learning objectives with this assessment (refer to section 2.1): 3

Assessment 2: Write-up of two (2) case studies (Individual assessment)
Weighting: 10% (5% each)
Due Dates: 1. Davnet see MyUni
2. Cochlear see MyUni

Submission Details: Online through MyUni with hard copy handed in at class

Task:
Read the Case Study and then prepare a response to the questions set for each case. Case studies reinforce understanding of key course concepts and the student’s ability to apply these to practical situations.

Scope:
The cases will assess your knowledge, understanding, and application in practical business situations of the core theories, concepts, drivers, frameworks, entrepreneurial leader and team, and resources that comprise the entrepreneurial process.

Length and Presentation:
Each case write-up should be in the vicinity of 800 words (no more than 2 pages in length).

Criteria by which your assignment will be marked:
Will include application of the driving forces’ model and the content covered in the course to date.

Learning objectives with this assessment (refer to section 2.1): 2

Assessment 3: Entrepreneur Interview (Individual assessment)
Weighting: 30%
Due Date: see MyUni
Submission Details: Online through MyUni

Task:
Refer to the “Visit with an Entrepreneur” Exercise 1 on pp. 28-31 of the text. Using this as the basis for your assignment, identify a suitable entrepreneur who has been in business for at least five years. The business should be growth oriented and exhibit innovation in its products or services, systems, processes, etc.

You are to prepare and conduct an interview with this person using questions from the Exercise as a suggested guide. Preparation is crucial if you are to derive maximum benefit from this assessment. Reflect on the responses obtained during the interview, then write up your report (using Step 4 as a basis for your discussion) to summarize your evaluation on what you learned through this exercise.

Scope:
This assignment will assess your understanding of the topic and the correct application of theories, concepts and frameworks and, if appropriate, the effective use of local and international research data to support your analysis and discussion.

Length and Presentation:
2500 words (maximum)

Criteria by which your assignment will be marked:
Will include whether your ability to apply that which has been covered in the course to a real-life situation.

Learning objectives with this assessment (refer to section 2.1): 7, 5

Assessment 4: Opportunity and Business Plan Evaluation (Group assessment)
Weighting: 30%
Due Date: see MyUni
Submission Details: Online through MyUni

Task:
Read the business plan that will appear on the MyUni course site (ensure you check for this assignment). You are to undertake the following tasks:

1. Critique the written business plan identifying the key strengths and weaknesses of the written document as to its readability, professionalism, content – missing or otherwise – and format. (10%)

2. Evaluate the business opportunity identifying the key strengths and weaknesses of the opportunity as to why you would invest/not invest. (20%)

Scope:
This assignment will assess your knowledge and understanding of the material covered in the course.

Length and Presentation:
2500 words (maximum)

Criteria by which your assignment will be marked:
Will include whether your ability to apply that which has been covered in the course to a real-life situation.

Learning objectives with this assessment (refer to section 2.1): 1, 4, 6, 8

Assessment 5: Course Participation
Weighting: 10%
Due Date: Participation during both course intensives
Submission Details: n/a

Task:
Part of your assessment is based on your participation in the class activities and discussion during the two course intensives.

Scope:
This assignment will assess your understanding of all course topics.

Length and Presentation:
Participation in class activities and discussions.

Criteria by which your assignment will be marked:
• Actively participate in the class activities
• Participate in class discussions in a manner that is respectful and polite
• Engage in the class topics and ask questions
• Comments indicate critical thinking, constructive feedback and meaningful inputs to the discussion
Active participation in discussions requires adhering to the following ground rules:
• We will respect confidentiality
• We will share time equitably to ensure the participation of all
• We will keep an open mind and be open to learning
• We will not be disrespectful of others even if we do not share their views

Learning objectives with this assessment (refer to section 2.1): 1-8

Submission

All text based assignments must be submitted via MyUni.
Please refer to step by step instructions:
http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf

There are a few points to note about the submission of assignments:
• Assignment Submission: Unless otherwise advised, assignments should not be emailed to the instructor but should be lodged via the MyUni Course site. Note that assignments may be processed via TURNITIN which is an online plagiarism prevention tool.

• Cover Sheet: Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.

• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.

• Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.

• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item may be incurred each day an assignment is handed in late. Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through Access Adelaide.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.

Student Feedback

The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
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Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator