MDIA 1004 - Exploring TV & Radio
North Terrace Campus - Semester 2 - 2019
General Course Information
Course Code MDIA 1004 Course Exploring TV & Radio Coordinating Unit Media Term Semester 2 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Course Description This course explores the history of television and radio, and develops an understanding of the impact of digitization on these traditional broadcast media. It compares public, commercial, and community models of broadcast media with newer multiplatform modes of distribution by examining ownership and the range of audiences, formats and content typical of each institution. National broadcast regulation and policy-making is considered in relation to the forming or sustaining of communities. The course also considers the production, reception and distribution of broadcast content, nationally, and globally. Celebrity-based programming and genre traditions, such as reality television, live radio talkback, news, sitcoms, drama and gameshows are studied as ways of understanding the mobilisation of audience share, content flows, and revenue. Students may take a practical option of writing for a television or radio genre as part of their assessment.
Course Coordinator: Dr Michelle Phillipov
The full timetable of all activities for this course can be accessed from Course Planner.
Course Learning OutcomesUpon successful completion of this course you will be able to:
1. Demonstrate knowledge of key theories, concepts and trends associated with contemporary radio and television industries in
Australia and internationally.
2. Describe and analyse methods used by Australia and international television and radio industries to produce, circulate, promote
and monetise content.
3. Demonstrate skills in academic and media research and writing, as appropriate for Level I.
4. Critically evaluate your own social and cultural position in relation to screen and sound products and industries.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1, 2, 3 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1, 3, 4 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
1, 2, 3, 4 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1, 2, 3, 4 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- Able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
1, 2, 3, 4 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
Required ResourcesThe required readings for each week are available via the MyUni course site. You need to read the relevant sections each week before the lectures and tutorials.
Recommended ResourcesAny additional materials will be posted on MyUni.
Online LearningStudents will be expected to utilise facilities in MyUni to keep informed of the course and its activities. Online quizzes and all assignment submissions to be submitted electronically through MyUni.
Learning & Teaching Activities
Learning & Teaching ModesThis course is taught via a 1-hour weekly lecture and a 2-hour weekly workshop.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
1 x 1-hour lecture (or equivalent) per week for 12 weeks 12 hours per semester 1 x 2-hour workshop (or equivalent) per week for 10 weeks 20 hours per semester 4 hours assignment preparation per week 48 hours per semester 3 hours tutorial preparation per week 36 hours per semester 3 hours reading per week 36 hours per semester TOTAL WORKLOAD 152 hours per semester
Learning Activities Summary
Schedule Week 1 Introduction: Exploring TV and Radio Week 2 New Television and Radio Industries Week 3 Genre Week 4 Promoting TV and Radio Week 5 Advertising and Business Models Week 6 Working in TV and Radio Week 7 Writing for TV and Radio Week 8 Global Formats Week 9 Complex TV Week 10 TV and Radio Audiences Week 11 Transforming Radio Week 12 Conclusion: The Future of TV and Radio
Specific Course RequirementsNone
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Task Due Worth Online quizzes Weeks 3, 6 15% Review Essay Monday Week 6 25% Essay or Script Monday Week 13 50% Participation ongoing assessment 10%
Assessment Related RequirementsStudents must complete and submit all assignments by the due date and meet the university requirements for attendance to be eligible for assessment.
Assessment DetailDetails of assessment, including assignment rubrics, are provided on the MyUni course site.
SubmissionAll written assignments are to be submitted electronically through the Exploring TV & Radio MyUni course page. Online quizzes are to be completed directly through MyUni.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
- Academic Support with Maths
- Academic Support with writing and speaking skills
- Student Life Counselling Support - Personal counselling for issues affecting study
- International Student Support
- AUU Student Care - Advocacy, confidential counselling, welfare support and advice
- Students with a Disability - Alternative academic arrangements
- Reasonable Adjustments to Teaching & Assessment for Students with a Disability Policy
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangement Policy
- Academic Honesty Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
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