MDIA 3310 - Professional Practice

North Terrace Campus - Semester 2 - 2019

This course prepares students for diverse fields of media work. It introduces students to the expectations of a range of professional media and communications roles within a range of organisations, including fast-developing media industries, government service and community organisations. The course is in three parts. The first part explores the changing nature of professional media careers and the role of communications professionals in broader industry, government and community environments. Career search and professional presentation will be included. During the second part, students will learn about current media and communications project management, communication strategies, report writing, and other essential activities in contemporary organisational environments. The third part provides an opportunity for students to develop and polish their skills in a broad range of media and professional writing forms.

  • General Course Information
    Course Details
    Course Code MDIA 3310
    Course Professional Practice
    Coordinating Unit Media
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Prerequisites 12 units of Level II Media courses
    Incompatible MDIA 3301
    Restrictions Available to B Media students only
    Course Description This course prepares students for diverse fields of media work. It introduces students to the expectations of a range of professional media and communications roles within a range of organisations, including fast-developing media industries, government service and community organisations. The course is in three parts. The first part explores the changing nature of professional media careers and the role of communications professionals in broader industry, government and community environments. Career search and professional presentation will be included. During the second part, students will learn about current media and communications project management, communication strategies, report writing, and other essential activities in contemporary organisational environments. The third part provides an opportunity for students to develop and polish their skills in a broad range of media and professional writing forms.
    Course Staff

    Course Coordinator: Robert Palmer

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    At the successful completion of the course, students will be able to:
    1 Critically analyse critically communication principles in the context of contemporary society
    2 Demonstrate understanding of the extent to which their skills meet the needs of the community in the digital era
    3 Demonstrate strong practical skills involving problem solving, such as investigation of facts, the recognition of issues, the analysis of problems and situations, the use of tactics and decision-making
    4 Demonstrate highly-developed awareness of the ways in which contemporary media professions are in a process of change resulting from the increasing reliance on digital communication forms
    5 Acquire an understanding and appreciation of the importance of career planning and continuing professional development
    6 Demonstrate the ability to complete an e-Portfolio consisting of skill assessment and career plan used for career advancement
    7 Demonstrate the ability to participate as an active and informed member of society
    8 Demonstrate the ability to identify, take responsibility for, and achieve personal goals
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1, 2,3,4,5,6
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1, 2,3,4,5,6,8
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1,2,3,4,5,6,7,8
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1,2,3,4,5,6,7,8
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • Able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    1,2,3,4,5,6,7,8
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    8,7,6, 1,2,3,4,5
  • Learning Resources
    Required Resources
    Textbook is not required for this course. Reading materials will be provided on MyUni.
    Online Learning
    Lecture, tutorial and discussion materials will be available through various online means, especially MyUni. All assignments submitted through MyUni.
  • Learning & Teaching Activities
    Learning & Teaching Modes

    No information currently available.

    Workload

    No information currently available.

    Learning Activities Summary

    No information currently available.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    No information currently available.

    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.