MDIA 2212 - Photographic Imaging II

Adelaide College of ArtsandDes - Semester 1 - 2019

This course builds on the photographic and visual communication skills acquired in Photographic Imaging 1. It has a location and a studio component and will cover: product photography in the studio, portraiture in the studio and on location, public relations photography, use of dedicate speed lights, human form, architecture and real estate photography, food photography, photographing in low levels of available light, landscape photography and fashion photography on location and in the studio. The course will also build on the existing Adobe Photoshop and Adobe Lightroom knowledge by introducing additional higher level techniques and procedures to be used in all of the photographic assignments.

  • General Course Information
    Course Details
    Course Code MDIA 2212
    Course Photographic Imaging II
    Coordinating Unit Media
    Term Semester 1
    Level Undergraduate
    Location/s Adelaide College of ArtsandDes
    Units 6
    Contact Up to 6 hours per week
    Available for Study Abroad and Exchange N
    Prerequisites MDIA 1008
    Incompatible Not available to students who have entered BMedia program via TAFE articulation
    Assumed Knowledge A working understanding of SLR camera operation and computer graphic applications, such as Adobe Photoshop and Adobe Lightroom
    Restrictions Available to BMedia, BCtveArts students only
    Quota A quota of 22 applies
    Course Description This course builds on the photographic and visual communication skills acquired in Photographic Imaging 1. It has a location and a studio component and will cover: product photography in the studio, portraiture in the studio and on location, public relations photography, use of dedicate speed lights, human form, architecture and real estate photography, food photography, photographing in low levels of available light, landscape photography and fashion photography on location and in the studio. The course will also build on the existing Adobe Photoshop and Adobe Lightroom knowledge by introducing additional higher level techniques and procedures to be used in all of the photographic assignments.
    Course Staff

    Course Coordinator: Dr Kathryn Bowd

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Lecture

    Subject

    Topic

    Skills Development

    Assessment

    1

     

    Photo Fundamentals

    On camera flash.

    Use of dedicated on camera flash.

    On camera flash.

    Flash Assignment 1

    Digital Imaging

    Photoshop: Retouching

    Retouching images with Photoshop

    Class exercises.

    2

     

    Photo Fundamentals

    Environmental Portraiture

    Public Relations photography

     

    Photographing people on location in their own environment.

    Photograph people at an event.

    Environmental Portrait. Assignment 2.

    Public Relations. assignment 3.

    Digital Imaging

    Photoshop: Retouching (continued)

    Retouching images with Photoshop

    Class exercises.

    3

     

    Photo Fundamentals

    Photographing transparent subjects.

     

    Understanding specific lighting techniques for transparent subjects

     

    Transparent objects. Assignment 4.

    Digital Imaging

    Retouching practice exercise.

    Practice retouching

    Retouching exercise.

    4

     

    Photo Fundamentals

    Photographing reflective subjects

    Understanding specific lighting techniques for reflective subjects

    Reflective objects. Assignment 5.

    Digital Imaging

    Bike Track retouching assignment.

    Practice retouching.

    Bike Track assignment.

    5

     

    Photo Fundamentals

    Studio Portraiture.

    Posing, arranging and lighting people in the studio.

    Studio portraiture. Asignment 6.

     

    Digital Imaging

    Photoshop: Using Smart Objects and Blend Modes

    Using Smart Objects to apply Filters and using Blend Modes to combine images.

    Class exercises.

    6

     

    Photo Fundamentals

    Low Light

     

    Photography in low levels of illumination.

    Low Light. Assignment 7.

    Digital Imaging

    Photoshop: Using Darken and Lighten layers, and Dodge and Burn layers.

    Using Darken and Lighten layers, and Dodge and Burn layers to adjust tone and colour of skin

    Class exercises.

    7

     

    Photo Fundamentals

    Bottle / beverage promotion

    Studio photography of bottles / beverage in an advertising context.

    Bottle /Beverage. Assignment 8.

    Digital Imaging

    Photoshop: Advanced selection techniques

    Using advanced selection techniques to select hair.

    Class exercises.

    8

     

    Photo Fundamentals

    Landscape

    Photographing the landscape to maximise impact and drama

    Digital Imaging

    Photoshop: Blurring Skin, and Sharpening

    Using selections, Smart Objects and Filters to blur skin. Sharpening eyes in image.

    Class exercises.

    9

     

    Photo Fundamentals

    Fashion

    Analysis of fashion styles and techniques to produce location fashion images

    Assignment 10.

    Digital Imaging

    Practice exercise.

    Practice exercise which combines most of the skills learned so far.

    Practice exercise.

    10

     

    Photo Fundamentals

    Photo Essay

    Planning and shooting of sequential images to produce an essay using photographs

    Photo Essay. Assignment11.

    Digital Imaging

    Practice exercise.

    Practice exercise which combines most of the skills learned so far.

    Practice exercise.

    11

     

    Photo Fundamentals

    Architecture

    Understanding and controlling perspective in the production of architectural images.

    Architecture Assignment 12.

    Digital Imaging

    The Model assignment

    The Model assignment assesses most of the skills acquired so far.

    The Model assignment.

    12

     

    Photo Fundamentals

    Course revision and review

    Analysis and revision of work in progress.

    No assessment.

    All work to be completed and submitted.

    Digital Imaging

    Introduction to Page Layout and Design (InDesign) subject.

    Introduction to design concepts and also the InDesign interface.

    Class exercises.

     

     

     

     

     

  • Learning Outcomes
    Course Learning Outcomes

    1. Use a Digital SLR camera on location and in a studio environment
    2. Apply appropriate lighting techniques to a range of objects in a studio environment
    3. Create portrait images on location and in a studio environment
    4. Apply appropriate lighting techniques to a range of subjects on loction
    5. Use Adobe Photoshop to retouch images.
    6. Use Adobe Photoshop to make advanced selections.
    7. Use Adobe Photoshop to make adjustments to skin and other complex elements.
    8. Understand design concepts.
    9. Use InDesign to create basic text.

    University Graduate Attributes

    No information currently available.

  • Learning Resources
    Required Resources
    Students are required to extensively use the Adobe Creative Suite (InDesign, Photoshop & Lightroom) throughout this course. The software and a computer workstation are provided to each student during the scheduled workshop sessions. Additionally, students may access unused computer workstations within the Creative Industries Centre from Mon-Thurs 7am-9pm and Fri 7am-5pm. Additionally, studio access is available at allocated times upon pre booking.
    Recommended Resources
    It is highly recommended that, students have access to their own computer workstation and the Adobe Creative Cloud. Adobe offers software student discounts and details can be found at: http://www.adobe.com/au/products/creativecloud.html
    Online Learning
    Students will be provided with access to the online system used at the Creative Industries Centre. Essential information on enrolment and other administrative information will be provided via MyUni.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    Workshop classes are held each week at the Creative Industries Centre, TAFE SA. These compulsory sessions facilitate student learning through lectures, demonstrations, tutorials and group based activities.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The information below is provided as a guide to assists students in engaging appropriately with the course requirements:
    • On-campus Workshop: 6 hours per week
    • Self-Directed Study (Assessment Tasks): 12 hours per week

    Note that these are expectations of the approximate amount of time required in an average week to complete all elements of the course successfully. Actual workload is likely to vary depending on individual learning rates and assessment deadlines.
    Learning Activities Summary
    Required Resources and Learning Activities: All course resources and learning activities can be accessed via TAFE SA Moodle (http://moodle.tafesa.edu.au). It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks.
    Specific Course Requirements
    Attendance at classes conducted at Creative Industries Centre, Tea Tree Gully
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment: All assessment activities can be accessed via TAFE SA Moodle (http://learn.tafesa.edu.au). It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks. Formative: Lecturer led demonstrations with students performing tasks during the lessons. Summative: Submission of assessment tasks outlined in TAFE SA Moodle by due date. A minimum of 80% of submissions need to be assessed as competent to pass this course. Assessment is entirely determined by teaching staff of the Creative Industries Centre and identical in every respect to the approach and standards used in the equivalent qualifications regularly taught through the CIC. A joint management group comprising senior staff from both UA and CIC will monitor assessment processes and student outcomes.
    Assessment Detail
    Week and Assessment
    1   Flash Assignment 1. Production of a series of images demonstrating appropriate use of dedicated on-camera flash. 1.30pm Digital Imaging Retouching Class retouching exercises.

    2  Assignment 2. Production of 2 portrait images depicting a person in their work environment Public Relations. assignment 3. Production of 2 PR type images of people at an event using on-camera flash. 1.30pm Digital Imaging Retouching Class retouching exercises.

    3 Assignment 4. Production of two different images of transparent subjects photographed in the studio. 1.30pm Digital Imaging Retouching practice. Retouching practice exercise.

    4  Assignment 5. Production of 2 different images of reflective subjects photographed in the studio. 1.30pm Digital Imaging Bike Track retouching assignment. Bike Track assignment.

    5 Assignment 6. Production of 2 different portraits of a single person photographed in the studio. Production of 2 different portraits of either a couple or a group photographed in the studio. 1.30pm Digital Imaging Smart Objects and Blend Modes. Class Smart Objects exercises. Class Blend Modes exercises.

    6 Assignment 7. Production of 4 images of a variety of subjects photographed on location in low levels of illumination. 1.30pm Digital Imaging Darken and Lighten layers. Dodge and Burn layers Class Darken and Lighten layers exercises. Class Dodge and Burn layers exercises.

    7 Assignment 8. Production of an image of a bottle or beverage in an Advertising context. 1.30pm Digital Imaging Advanced selection techniques Class advanced selection techniques exercises.

    8 Assignment 9. Production of 2 different B&W or Coloured images of the landscape. 1.30pm Digital Imaging Blurring skin. Sharpening an image. Class skin blurring exercises. Class image sharpening exercises.

    9  Assignment 10. Production of 2 Images depicting two different styles of fashion photography on location. 1.30pm Digital Imaging Practice exercise. Class practice exercise.

    10  Assignment 11. The production of 6 sequential images that depict an essay using photographs. 1.30pm Digital Imaging Practice exercise. Class practice exercise.

    11  Assignment 12. Production of two images of architecture; one interior and one exterior (dusk or dawn). 1.30pm Digital Imaging The Model assignment. The Model assignment.

    12 All work to be completed and submitted. 1.30pm Digital Imaging Introduction to Page Layout and Design subject. Class exercises.
    Submission
    Assessments must be submitted on due dates. Late submissions must be negotiated with the lecturer through prior contact no less than three days before the due date.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    All TAFE Electives will use the following grading scheme

    Grade

    Mark

    Description

    NGP

     

    Non Graded Pass

    FNS

     

    Fail No Submission

    F

     

    Fail

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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