MDIA 2212 - Photographic Imaging II
Adelaide College of ArtsandDes - Semester 1 - 2020
General Course Information
Course Code MDIA 2212 Course Photographic Imaging II Coordinating Unit Media Term Semester 1 Level Undergraduate Location/s Adelaide College of ArtsandDes Units 6 Contact Up to 6 hours per week Available for Study Abroad and Exchange N Prerequisites MDIA 1008 Incompatible Not available to students who have entered BMedia program via TAFE articulation Assumed Knowledge A working understanding of SLR camera operation and computer graphic applications, such as Adobe Photoshop and Adobe Lightroom Restrictions Available to BMedia, BCtveArts students only Quota A quota of 22 applies Course Description This course builds on the photographic and visual communication skills acquired in Photographic Imaging 1. It has a location and a studio component and will cover: product photography in the studio, portraiture in the studio and on location, public relations photography, use of dedicate speed lights, human form, architecture and real estate photography, food photography, photographing in low levels of available light, landscape photography and fashion photography on location and in the studio. The course will also build on the existing Adobe Photoshop and Adobe Lightroom knowledge by introducing additional higher level techniques and procedures to be used in all of the photographic assignments.
Course Coordinator: Dr Kathryn Bowd
The full timetable of all activities for this course can be accessed from Course Planner.
On camera flash.
Use of dedicated on camera flash.
On camera flash.
Flash Assignment 1
Retouching images with Photoshop
Public Relations photography
Photographing people on location in their own environment.
Photograph people at an event.
Environmental Portrait. Assignment 2.
Public Relations. assignment 3.
Photoshop: Retouching (continued)
Retouching images with Photoshop
Photographing transparent subjects.
Understanding specific lighting techniques for transparent subjects
Transparent objects. Assignment 4.
Retouching practice exercise.
Photographing reflective subjects
Understanding specific lighting techniques for reflective subjects
Reflective objects. Assignment 5.
Bike Track retouching assignment.
Bike Track assignment.
Posing, arranging and lighting people in the studio.
Studio portraiture. Asignment 6.
Photoshop: Using Smart Objects and Blend Modes
Using Smart Objects to apply Filters and using Blend Modes to combine images.
Photography in low levels of illumination.
Low Light. Assignment 7.
Photoshop: Using Darken and Lighten layers, and Dodge and Burn layers.
Using Darken and Lighten layers, and Dodge and Burn layers to adjust tone and colour of skin
Bottle / beverage promotion
Studio photography of bottles / beverage in an advertising context.
Bottle /Beverage. Assignment 8.
Photoshop: Advanced selection techniques
Using advanced selection techniques to select hair.
Photographing the landscape to maximise impact and drama
Photoshop: Blurring Skin, and Sharpening
Using selections, Smart Objects and Filters to blur skin. Sharpening eyes in image.
Analysis of fashion styles and techniques to produce location fashion images
Practice exercise which combines most of the skills learned so far.
Planning and shooting of sequential images to produce an essay using photographs
Photo Essay. Assignment11.
Practice exercise which combines most of the skills learned so far.
Understanding and controlling perspective in the production of architectural images.
Architecture Assignment 12.
The Model assignment
The Model assignment assesses most of the skills acquired so far.
The Model assignment.
Course revision and review
Analysis and revision of work in progress.
All work to be completed and submitted.
Introduction to Page Layout and Design (InDesign) subject.
Introduction to design concepts and also the InDesign interface.
Course Learning Outcomes
1. Use a Digital SLR camera on location and in a studio environment
2. Apply appropriate lighting techniques to a range of objects in a studio environment
3. Create portrait images on location and in a studio environment
4. Apply appropriate lighting techniques to a range of subjects on loction
5. Use Adobe Photoshop to retouch images.
6. Use Adobe Photoshop to make advanced selections.
7. Use Adobe Photoshop to make adjustments to skin and other complex elements.
8. Understand design concepts.
9. Use InDesign to create basic text.
University Graduate Attributes
No information currently available.
Required ResourcesStudents are required to extensively use the Adobe Creative Suite (InDesign, Photoshop & Lightroom) throughout this course. The software and a computer workstation are provided to each student during the scheduled workshop sessions. Additionally, students may access unused computer workstations within the Creative Industries Centre from Mon-Thurs 7am-9pm and Fri 7am-5pm. Additionally, studio access is available at allocated times upon pre booking.
Recommended ResourcesIt is highly recommended that, students have access to their own computer workstation and the Adobe Creative Cloud. Adobe offers software student discounts and details can be found at: http://www.adobe.com/au/products/creativecloud.html
Online LearningStudents will be provided with access to the online system used at the Creative Industries Centre. Essential information on enrolment and other administrative information will be provided via MyUni.
Learning & Teaching Activities
Learning & Teaching ModesWorkshop classes are held each week at the Creative Industries Centre, TAFE SA. These compulsory sessions facilitate student learning through lectures, demonstrations, tutorials and group based activities.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.The information below is provided as a guide to assists students in engaging appropriately with the course requirements:
• On-campus Workshop: 6 hours per week
• Self-Directed Study (Assessment Tasks): 12 hours per week
Note that these are expectations of the approximate amount of time required in an average week to complete all elements of the course successfully. Actual workload is likely to vary depending on individual learning rates and assessment deadlines.
Learning Activities SummaryRequired Resources and Learning Activities: All course resources and learning activities can be accessed via TAFE SA Moodle (http://moodle.tafesa.edu.au). It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks.
Specific Course RequirementsAttendance at classes conducted at Creative Industries Centre, Tea Tree Gully
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment SummaryAssessment: All assessment activities can be accessed via TAFE SA Moodle (http://learn.tafesa.edu.au). It is essential that you read/complete these resources/activities as directed to ensure successful completion of the assessment tasks. Formative: Lecturer led demonstrations with students performing tasks during the lessons. Summative: Submission of assessment tasks outlined in TAFE SA Moodle by due date. A minimum of 80% of submissions need to be assessed as competent to pass this course. Assessment is entirely determined by teaching staff of the Creative Industries Centre and identical in every respect to the approach and standards used in the equivalent qualifications regularly taught through the CIC. A joint management group comprising senior staff from both UA and CIC will monitor assessment processes and student outcomes.
Assessment DetailWeek and Assessment
1 Flash Assignment 1. Production of a series of images demonstrating appropriate use of dedicated on-camera flash. 1.30pm Digital Imaging Retouching Class retouching exercises.
2 Assignment 2. Production of 2 portrait images depicting a person in their work environment Public Relations. assignment 3. Production of 2 PR type images of people at an event using on-camera flash. 1.30pm Digital Imaging Retouching Class retouching exercises.
3 Assignment 4. Production of two different images of transparent subjects photographed in the studio. 1.30pm Digital Imaging Retouching practice. Retouching practice exercise.
4 Assignment 5. Production of 2 different images of reflective subjects photographed in the studio. 1.30pm Digital Imaging Bike Track retouching assignment. Bike Track assignment.
5 Assignment 6. Production of 2 different portraits of a single person photographed in the studio. Production of 2 different portraits of either a couple or a group photographed in the studio. 1.30pm Digital Imaging Smart Objects and Blend Modes. Class Smart Objects exercises. Class Blend Modes exercises.
6 Assignment 7. Production of 4 images of a variety of subjects photographed on location in low levels of illumination. 1.30pm Digital Imaging Darken and Lighten layers. Dodge and Burn layers Class Darken and Lighten layers exercises. Class Dodge and Burn layers exercises.
7 Assignment 8. Production of an image of a bottle or beverage in an Advertising context. 1.30pm Digital Imaging Advanced selection techniques Class advanced selection techniques exercises.
8 Assignment 9. Production of 2 different B&W or Coloured images of the landscape. 1.30pm Digital Imaging Blurring skin. Sharpening an image. Class skin blurring exercises. Class image sharpening exercises.
9 Assignment 10. Production of 2 Images depicting two different styles of fashion photography on location. 1.30pm Digital Imaging Practice exercise. Class practice exercise.
10 Assignment 11. The production of 6 sequential images that depict an essay using photographs. 1.30pm Digital Imaging Practice exercise. Class practice exercise.
11 Assignment 12. Production of two images of architecture; one interior and one exterior (dusk or dawn). 1.30pm Digital Imaging The Model assignment. The Model assignment.
12 All work to be completed and submitted. 1.30pm Digital Imaging Introduction to Page Layout and Design subject. Class exercises.
SubmissionAssessments must be submitted on due dates. Late submissions must be negotiated with the lecturer through prior contact no less than three days before the due date.
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending
Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.All TAFE Electives will use the following grading scheme
Non Graded Pass
Fail No Submission
Final results for this course will be made available through Access Adelaide.
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SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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