MDIA 2215 - Graphic Design III

Adelaide College of ArtsandDes - Semester 2 - 2019

Students will investigate design problems, which will extend their skills and knowledge regarding the generation of complex design solutions. Topics include the creation of mass print media advertisements; typographic solutions for both print and digital media; and the use of advanced software techniques to generate complex page layouts.

  • General Course Information
    Course Details
    Course Code MDIA 2215
    Course Graphic Design III
    Coordinating Unit Media
    Term Semester 2
    Level Undergraduate
    Location/s Adelaide College of ArtsandDes
    Units 6
    Contact Up to 8 hours per week
    Available for Study Abroad and Exchange N
    Prerequisites MDIA 2214
    Assumed Knowledge Familiarity with basic computer graphic applications such as Adobe Photoshop and Final Cut Pro
    Restrictions Available to BMedia, BCtveArts students only
    Quota A quota of 22 applies
    Course Description Students will investigate design problems, which will extend their skills and knowledge regarding the generation of complex design solutions. Topics include the creation of mass print media advertisements; typographic solutions for both print and digital media; and the use of advanced software techniques to generate complex page layouts.
    Course Staff

    Course Coordinator: Dr Kathryn Bowd

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    At the successful completion of this course students will be able to:
    1 Develop and extend design skills and practice through conceptualization, refinement, collaboration and evaluation
    2 Create mass print media advertisements that communicate the key features of a product, service or idea to the consumer
    3 Produce typographic design solutions for a wide range of applications, both print and digital
    4 Design and manipulate complex layouts and graphics to achieve communication objective
    5 Demonstrate an ability to find and use information relevant to the task from a variety of information sources
    University Graduate Attributes

    No information currently available.

  • Learning Resources
    Required Resources
    Specialist computing requirements through Tea Tree Gully TAFE Creative Industries Centre.
    Recommended Resources
    Access to applications including Adobe Creative Suite, Corel Painter, Macromedia Freehand.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    Practice-based learning via workshops.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The course consists of an 8-hour workshop each week, for a total of 96 hours per semester and 216 hours of independent work on assignments and set tasks per semester; the total workload per semester is 312 hours.
    Learning Activities Summary
    Weekly topics to be determined by staff at Creative Industries Centre, Tea Tree Gully TAFE.
    Specific Course Requirements
    Attendance at classes conducted at Creative Industries Centre, Tea Tree Gully TAFE.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment Task Task Type Weighting Learning Outcome
    In-class exercises Formative and Summative 40% 1, 3, 4
    Individual projects  Formative and Summative 60% 1-5
    Assessment Related Requirements
    Compulsory attendance at workshops and location work.
    Assessment Detail
    Assessment is determined by teaching staff at the Creative Industries Centre, Tea Tree Gully TAFE using approaches and standards utilised in teaching the equivalent qualifications through the CIC. A team comprising academic staff from UoA and CIC will monitor assessment processes and student outcomes.
    Submission
    Details available upon enrolment.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.