ENTREP 3900 - eChallenge

North Terrace Campus - Semester 2 - 2023

Assessing viability of your ideas in a systematic manner is an integral requirement for any career path, not only if you want to embark an entrepreneurial career. Evidence suggests that your time at University is one of the best times to gain this experience. The eChallenge is a course designed to offer you a chance to perceive ideas from the perspective of pain experienced by or gain obtained by customers, develop innovative solutions using creative strategies, test ideas by interacting with customers, mentors and industry practitioners, and finally pitch ideas to a panel of investors from industry. Building your network during the industry interactions is an added benefit. Added to this, the course offers a range of cash and in-kind prizes, with winners announced at a black-tie awards dinner for all participants with industry veterans and investors. The course is the first step into entrepreneurship for many who have gone on to great entrepreneurial endeavours, as well as an enriching personal learning experience for all. For more information, go to: www.adelaide.edu.au/echallenge

  • General Course Information
    Course Details
    Course Code ENTREP 3900
    Course eChallenge
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Assessment Individual and group assignments, and presentations
    Course Staff

    Course Coordinator: Dr Manjula Dissanayake

    For all enquiries, please contact:
    Zrinka Tokic, eChallenge Program Manager

    Semester 2
    For all academic enquiries regarding course in Adelaide, please contact:
    Name: Manjula Dissanayake
    Email: manjula.dissanayake@adelaide.edu.au
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1 Identify and evaluate a potential entrepreneurial opportunity using a systematic process;
    2 Determine a practical resource strategy to exploit the opportunity in an innovative manner;
    3 Build an effective entrepreneurial team to develop strategies to exploit the entrepreneurial opportunity;
    4 Communicate and present the new entrepreneurial venture to relevant stakeholders including investors;
    5 Replicate the process of assessing the viability of entrepreneurial opportunities for future endeavours.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.


    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.


    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.


    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.


    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.


    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

  • Learning Resources
    Required Resources
    Text book:
    No text required
    Recommended Resources
    Podcasts, recordings and materials are available on Canvas.

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered in workshops.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    Students are expected to attend workshops as scheduled. Furthermore, students should prepare for workshops. Students will be directed to work on different assessment pieces and submit for grading.

    As a general guide, a 3 unit course requires:

    Total workload hours: 12 Hrs per week x 13 weeks = 156 Hrs
    Total contact hours: 3 Hrs per week x 12 weeks = 36 Hrs
    Total self-guided study: 156 Hrs – 36 Hrs = 120 Hrs

    Learning Activities Summary

    This is a draft schedule and sessions are a guide only. The timetable may be changed during the course delivery if necessary.

    Workshops are designed as a framework called the RITE framework, which encourages students to use benchmarking and industry best practice in developing a new venture. Students will need to work on their new ventures outside of the workshops to progress through the course.

    1 Ideas and opportunities – understanding how to relate ideas from a customer perspective
    2 Entrepreneurial mindset and team formation
    3 Validating the customer needs/jobs/problems
    4 Creating value and business modelling
    5 Speed dating with mentors
    6 Prototyping – leveraging enabling technologies, tools and methodologies
    7 Market evaluation
    8 Venture Showcase
    9 Value re-positioning
    10 Marketing and Pitching
    11 Financing your venture
    12 Pitch coaching
    Specific Course Requirements
    The program involves a series of formal lectures, workshops, one-to-one mentoring sessions and team meetings over the duration of the program. Participants are required, as a member of a team, to develop and write a business plan and make a presentation to a panel of judges at the semi-final stage.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #Assessment TypeTask TypeLengthWeightingLearning Outcomes
    1 Needs assessment report Individual 1,500 words 30% 1-3
    2 New venture proposal Individual 5 minutes video 30% 1-3
    3 Semi-finals pitches Group 10 minute presentation,
    5 minute Q&A
    30% 4,5
    4 Participation & Reflections Individual On-going quiz  10% 1,3,4
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

    Course results may be subject to moderation by the Assessment Review Committee.

    Assessment requiring moderation will be carried out by the Academic Director or their nominee.
    Assessment Detail
    Needs assessment report: This assessment asks students to write an essay in respect of the problem they are focusing on, taking the theory of entrepreneurial opportunity and external enablers into account. The essay should delve into various concepts of entrepreneurial opportunity and highlight what constitutes a good and valid opportunity. It should be supported by appropriate and relevant academic sources. The assessment-based learning outcomes will have students demonstrate a valuable level of research knowledge and understanding.
    New venture proposal: This will be an individual assessment. The assessment topic will be based on a particular problem where students will analyse how best to develop a plan to exploit the entrepreneurial opportunity using related theories and market insights. Learning outcomes for this assessment will require students to demonstrate they understand the practice of planning for viable opportunity exploitation.
    Semi finals pitches: Student groups present the second iteration of their new venture positioning to a panel of investors. Each student will exhibit their ability to think critically about an entrepreneurial new venture and demonstrate their ability to reflect on the learning experiences of the course, including the venture showcase, to enhance and improve their new venture positioning.
    Participation & reflections: Active participation through out the course will be assessed using quizzes. Retrospection of the course requires students to reflect and make sense of what has been learned through the duration of the course. Students will take both formal and informal feedback through their reflection, to integrate, internalise and personalise their learning, its immediate application and future value. The objective is to assess all the learning objectives of the course.

    All text based assignments must be submitted via MyUni:

    • Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
    • Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    • Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
    • Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.