ENTREP 5038 - New Venture Creation

North Terrace Campus - Semester 1 - 2020

This course is aimed at exposing the students to approaches to venture creation placing the entrepreneurial team at the centre of the venture creation process. Anyone who needs to assess possible business or project opportunities that are mainly, but not exclusively, based on an innovative technological concept. Rapid screening techniques are introduced, which will address the underlying business concept, the base technology, benefits to customers, potential markets, financial feasibility, risk and benefits to the new venture and the next steps to be taken. Opportunity screening protocols will be treated in depth and a comprehensive venture - screening guide will be developed during the course. The course covers all the key elements of a feasibility study for a new venture.

  • General Course Information
    Course Details
    Course Code ENTREP 5038
    Course New Venture Creation
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 1
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Intensive: 36 to 40 hours
    Available for Study Abroad and Exchange Y
    Incompatible ENTREP 5018, TECHCOMM 5018
    Course Description This course is aimed at exposing the students to approaches to venture creation placing the entrepreneurial team at the centre of the venture creation process. Anyone who needs to assess possible business or project opportunities that are mainly, but not exclusively, based on an innovative technological concept. Rapid screening techniques are introduced, which will address the underlying business concept, the base technology, benefits to customers, potential markets, financial feasibility, risk and benefits to the new venture and the next steps to be taken. Opportunity screening protocols will be treated in depth and a comprehensive venture - screening guide will be developed during the course. The course covers all the key elements of a feasibility study for a new venture.
    Course Staff

    Course Coordinator: Dr Scott Gordon

    Program Director Contact Details: Postgraduate Entrepreneurship and Innovation
    Name: Dr Manjula Dissanayake
    email: manjula.dissanayake@adelaide.edu.au

    Teaching Staff:
    Name: Dr Scott Gordon
    Researcher profile: https://researchers.adelaide.edu.au/profile/scott.gordon
    Email: scott.gordon@adelaide.edu.au
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1 Identify the difference between a business idea and a potential innovative business opportunity
    2 Articulate a new venture value proposition and communicate ideas and concepts effectively
    3 Build an assessment process for a new venture to determine its desirability, feasibility, viability and sustainability
    4 Develop practical strategies for exploiting business opportunity and resourcing new venture creation and development
    5 Prepare a comprehensive validation for a potential new venture of your own design, and recommend future strategy.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1-5
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1,2,3,5
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    2,3,5
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    2,3,4
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • Able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    5
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    2,4,5
  • Learning Resources
    Required Resources
    Text book:
    Barringer, Bruce R. and Ireland, R. Duane (2019) Entrepreneurship: Successfully Launching New Ventures, 6th Edition (Global Edition). Pearson. ISBN: 978-1-292-25533-0

    A list of readings are available on MyUni.
    Recommended Resources
    There is a broad range of materials that cover and complement many of the topic areas covered in this course. A reading list will be available on MyUni to assist you with sourcing and locating additional materials.

    Candidates may also benefit by consulting the following texts:

    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2019). Entrepreneurship: Theory, Process and Practice, 5th Edition. Cengage Learning. ISBN: 978-0170411752

    Nielsen, S. L., Klyver, K., Evald, M. R., & Bager, T. (2017). Entrepreneurship in theory and practice: paradoxes in play. 2nd Edition. Edward Elgar Publishing, Cheltenham, UK. ISBN 978 1 78536 447 1

    Bygrave, W and Zackarakis, A, Corbett, A. (2016) Entrepreneurship, 4th Edition, John Wiley and Co.

    Hisrich, R.D., Peters, M. P., and Shepherd, D. (2016) Entrepreneurship, 10th Edition. McGraw-Hill Irwin, Boston.

    Spinelli, Stephen Jr. and Adams, Robert Jr. (2015). New Venture Creation: Entrepreneurship for the 21st Century, 10th Edition. McGraw-Hill Irwin.

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered as intensives.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary

    This is a draft schedule and is a guide only. The timetable may be changed during the course delivery if necessary.

    Schedule
    Topic Content
    1 Business Ideas & Opportunity Development
    2 Desirability: Customer Needs & Market Demand
    3 Feasibility: Technology, Management & Resources
    4 Unique Value Propositions & Product-Market Fit
    5 Effective Business Model Development
    6 Viability: Prototyping, Piloting & Pivoting
    7 Industry Structure & Analysis
    8 Assessing Competitors & Developing Strategies
    9 New Venture Planning
    10 Assembling Resources & Recognizing Advantage
    11 Building New Venture Teams
    12 Now What? Scale it or Sail Off
    Specific Course Requirements
    This course requires you to present mature and well-reasoned work that addresses the assessment of ideas and technologies using world’s-best methods. Of prime importance is to use current techniques and theory and apply in the course discussion and in your assignments. In undertaking your feasibility study and creating your assessment tool, state your logic and identify theoretical limitations and risks of any approach you suggest. Always take a critical stance on your own work.

    You will need to read more widely on the topic then the list of references provided and beyond hits found on Google; remember this is postgraduate study.

    Your work will need to be succinct and you should avoid overly verbose presentations. Do not labour the point, regurgitate theory or address irrelevant issues. Examples or cases may be used, if appropriate, to illustrate your point as they will serve to strengthen your arguments.

    You are also required to structure your work so as it flows logically and your reasoning needs to be logical, sound and clear. The proper use of headings, sub-headings, bullet points and paragraphing will assist this purpose. Further, an executive summary or abstract at the beginning of your work will provide a clear overview of what follows in the body of your report.

    Keep to the word limits and do not ramble. In every instance present your work as if it is a submission to a Board of Directors – succinct, clear, structured and reasoned.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    #Assessment TaskTask TypeLengthWeightLearning Outcomes
    1 Two Multi-Choice & Short Answer Quizzes Individual 20 Questions per Quiz 20% 1,3,4
    2 Venture Value Proposition Individual Max 3000 words 40% 1,2
    3 New Venture Validation Group Max 3000 words 30% 3,4,5
    4 Course Participation Individual N/A 10% 1-5
    Total 100%
    Due to the current COVID-19 situation modified arrangements have been made to assessments to facilitate remote learning and teaching. Assessment details provided here reflect recent updates.

    Assessment changes: 10% participation was reallocated to online quizzes (now 30%), number of quiz questions increased.
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

    Course results may be subject to moderation by the Assessment Review Committee.
    Assessment Detail
    Two Multi-Choice & Short Answer Quizzes
    Read and understand the materials presented during the lectures and the readings. Answer the questions.

    Venture Value Proposition
    Develop a value proposition for a new venture of your own design. This venture value proposition should identify appropriate fit between product and market and be evidence based. The evidence base should employ desk research (e.g. to observe trends), and potential customer interviews or surveys (e.g. to isolate their needs or problems). The value proposition should i) clearly prioritise customer problems/needs/issues and list any alternative solutions currently available; ii) identify targeted customer segments and the characteristics of potential early adopters; iii) articulate a clear and compelling message that reveals a unique value proposition.

    New Venture Validation
    With your team prepare a comprehensive validation of a potential new venture, and recommend future strategy. Based on a compelling value proposition negotiated among your team, develop a full business model for your venture that includes appropriate consideration of the venture team and analysis of the resource requirements. Your validation of this venture should be appropriately evidence based. Your recommended future strategy should link coherently with the venture validation you have conducted.

    Course Participation
    Part of your assessment is based on your participation in the class activities and discussion during the two course intensives.
    Submission

    All text based assignments must be submitted via MyUni:

    • Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
    • Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    • Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
    • Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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