MDIA 1014OL - Introduction to Media

Online - Semester 1 - 2019

This wholly online course explores why digital media is being seen as creatively, socially, and politically transformative. What is 'collective intelligence' and how is it empowered by digital tools? How are 'amateur' media makers impacting on mainstream media practices? This course explores the important questions being asked about new digital technologies and encourages critical, reflexive thinking about social media sites. It addresses the links between earlier communication forms and media institutions, and contemporary digital and mobile technologies. For students outside the media programs, this course introduces students to forms of media interactivity and methods of media analysis, as well as selected theories and debates about media's historical role in shaping social, cultural, economic, and political relations. Designed to allow students to proceed through the weekly content at their own pace and in their own time, this course allows students to develop key literacies in media studies through online learning.

  • General Course Information
    Course Details
    Course Code MDIA 1014OL
    Course Introduction to Media
    Coordinating Unit Media
    Term Semester 1
    Level Undergraduate
    Location/s Online
    Units 3
    Contact Up to 3 hours structured learning activity per week, completed to students own schedule
    Available for Study Abroad and Exchange Y
    Incompatible MDIA 1002
    Course Description This wholly online course explores why digital media is being seen as creatively, socially, and politically transformative. What is 'collective intelligence' and how is it empowered by digital tools? How are 'amateur' media makers impacting on mainstream media practices? This course explores the important questions being asked about new digital technologies and encourages critical, reflexive thinking about social media sites. It addresses the links between earlier communication forms and media institutions, and contemporary digital and mobile technologies. For students outside the media programs, this course introduces students to forms of media interactivity and methods of media analysis, as well as selected theories and debates about media's historical role in shaping social, cultural, economic, and political relations. Designed to allow students to proceed through the weekly content at their own pace and in their own time, this course allows students to develop key literacies in media studies through online learning.
    Course Staff

    Course Coordinator: Dr Kim Barbour

    Course Coordinator: Dr Catherine Son
    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    This course is taught wholly online. However, students need to complete weekly online tasks, including engaging with mini-lecture recordings, completing guided readings, and contributing to online discussion boards on an ongoing basis.
  • Learning Outcomes
    Course Learning Outcomes
    1. Demonstrate understanding of key issues affecting the contemporary media industry
    2. Conduct critical media analyses to examine technical, institutional and cultural arrangements through which media are created, distributed and consumed in contemporary societies globally
    3. Develop research skills required to solve complex problems and creative challenges
    4. Manage individual work, especially through effective use of time and communication
    5. Produce effective written and oral communication to the standard expected at university and in the media industry using different digital platforms
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1, 2, 3
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1, 2, 3
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    4, 5
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    2, 3, 4, 5
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • Able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    1, 2, 3
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    4, 5
  • Learning Resources
    Required Resources
    All resources are available for download from the MyUni website for the course.
    Online Learning
    All course material is available for download or streaming from the course's MyUni page. Students need to check this regularly (and at least twice a week) in order to stay up to date with the course content.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is taught wholly online. Students need to engage on a weekly basis with the course materials, and complete all required tasks, including participating regularly in online discussions with peers and teaching staff.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    WORKLOAD – STRUCTURED LEARNING TOTAL HOURS
    Structured asynchronous online module activities – videos, directed readings and reflection activities 4 per week – 48 per semester
    Discussion board participation 2 per week - 24 per semester
    WORKLOAD – SELF-DIRECTED LEARNING TOTAL HOURS
    Assignment preparation 4 per week – 48 per semester
    Reading 3 p/w - 36 per semester
    Learning Activities Summary
    Week Focus topic
    1 Introduction
    2 Media texts in digital environments
    3 Remediation and convergence
    4 Identity, authenticity, and anonymity
    5 User generated content
    6 Mobile media
    7 Digital games
    8 Social media, platforms & profiles
    9 Unsocial media
    10 Celebrity and digital media
    11 The digital news environment
    12 Summary
    Specific Course Requirements
    This course is incompatible with successful completion of MDIA1002 Introduction to Media. Students enrolled in a Bachelor of Media (including double degree students) who are in their first year of study are strongly encouraged to enrol in the on-campus version of this course.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    ASSESSMENT TASK WEIGHTING COURSE LEARNING OUTCOMES
    2 x Multiple choice test 20% 1, 4
    Digital media analysis 30% 1, 2, 3, 4, 5
    Essay 40% 1, 2, 3, 4, 5
    Discussion board participation 10% 4, 5

     
    Assessment Detail
    Assessment Description % weighting
    Multiple choice test These tests will be based on course readings. They will be available online through the MyUni website. 20%
    Digital media analysis
    1200 words
    This assessment will be submitted through MyUni and will be an analysis of an app or website. The assignment will allow students to demonstrate their understanding and application of key course concepts. 30%
    Major essay 2000 words This essay will be due at the end of semester and will be submitted through MyUni and Turnitin. It will be in answer to one of 5 questions that will be available through the course guide and MyUni website. This assignment allows students to develop in depth understanding of an area of the course content that is of particular interest to them. 40%
    Discussion board participation Each student will be marked on their participation in the weekly discussion board activities. Participation will be graded on whether students have engaged with the readings, lecture materials, and discussion questions for the week, as well as engagement with their peers. A passing grade for participation is a hurdle requirement for this course. 10%
    Submission
    All assessment is to be submitted through the MyUni site for the course.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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