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Workshops and Courses

Our workshops begin with an overview of the importance of entrepreneurship, its role and function across many different industries and professions, as well as its increasing viability as a legitimate professional career as a response to widespread industry uncertainty. The following workshops build on this premise.

Ideas: innovation, disruptions and opportunities

This topic focuses on idea generation and concept development, participants will undertake activities in the workshop to help generate ideas or to clarify an existing business idea that will be used as the centrepiece of the rest of the workshops. Key areas covered in this workshop include:

  • What are business ideas?
  • Where and how can you generate potential business ideas for new ventures?
  • How does disruption enable idea generation and innovation?
  • What methods are available for generating new ideas?

Entrepreneurial founding teams

Entrepreneurial founding teams are key to the start-up process of any business. The commitment and shared vision of all members of the entrepreneurial team enable the team to use complementary skills and find ways of working through challenges constructively, to ensure they are working effectively to start the business. Key areas covered in this workshop include:

  • What is an entrepreneurial team?
  • What are the considerations in forming an entrepreneurial team?
  • What are the complementary strengths and areas of development in your entrepreneurial team?
  • How can the entrepreneurial team harness its strengths for success?

Business model: developing your business model

Developing the business model is the central component to launching a start-up and planning further actions. This topic will focus on helping you apply the business model canvas to your start-up business. Key areas covered in this workshop include:

  • What is the business model?
  • How can the business model be used as a form of innovation?
  • How do you apply the business model to your start-up?

Creating value: identifying the problem

This workshop focuses on developing the value proposition for the business concept/opportunity. To articulate the value proposition, external and internal components to the start-up require consideration. Furthermore, identifying initial customer segments is a core component at this stage. Key areas in this workshop include:

  • What is a value proposition?
  • What is the problem?
  • How do you know it is a problem?
  • Who are your initial customer segments?
  • How will you validate the problem with initial customer segments?

Value proposition: are you reaching your customer pain or gain?

Often, entrepreneurs have a solution for a problem they think exists in the market. However, it sometimes occurs that what the entrepreneur perceives as the problem, is not the same as what customers perceive as a problem. This topic focuses on processes and actions to validate the problem with customer segments. Key areas in this workshop include:

  • What is my value proposition?
  • Is my identified problem identified by customer segments?
  • What value do I bring to my customers?
  • What pain or gain is my value proposition, solving for customer segments?

Design thinking: inspiration and implementation

Design thinking is key to innovation and entrepreneurial development. This topic focuses on the process of design thinking and how it can be applied to solve a problem or generate a new idea. It is a human-centred approach in identifying and empathising with your customer segments and developing a solution for them that they are prepared to pay for through your product or service. Key areas covered in this workshop include:

  • What are the principles of design thinking?
  • What problem-solving techniques will you engage with in the process of design thinking?
  • How will you apply the design thinking process to develop your prototype?

The market: product-market fit

This topic considers the product-market fit. Activities are undertaken to determine whether the product/service fits with the expectations of the market. This is a key process before launching a business, since determining whether the market wants and needs a product/service will dictate the probable entry into market. Key areas covered in this workshop include:

  • What are the IP issues you need to consider for your business idea?
  • How do you define the product-market fit of your opportunity?
  • Is your product/service viable, feasible and desirable?

Cash is king: costs and revenue streams

Traditional entrepreneurial thinking focused on entrepreneurs obtaining as much capital as possible prior to launch. With contemporary thought processes around entrepreneurship, revenue streams can be activated in more innovative ways. This topic focuses on outlining start-up costs and initial revenue streams for the start-up. Key areas covered in this workshop include:

  • Cost structures: fixed vs variable costs?
  • Where can you identify revenue streams?
  • How can you access resources to reduce costs?

Pitching: positioning your opportunity

The workshop aims to build skills of pitching and presenting. Not only is pitching the business idea about communicating and describing the business, it also considers the visual impact on the audience. This workshop works with students to develop their pitch using available resources which will be presented at the finals. Key areas covered in this workshop include:

  • How do I pitch my idea?
  • What are the key areas I need to consider to present my idea to a group of potential investors?

Presentation skills and preparing for Venture Showcase

In the final workshop, our mentors will work with you to prepare for the Venture Showcase and pitching. They will provide clear guidance and advice to ensure you can optimally use your resources and learnings throughout the program to clearly present your idea.

The eChallenge course

If you are a current University of Adelaide student, you may be eligible to receive academic credit for your participation in the eChallenge. 

To qualify you must have room in your degree for an elective and enrol into one of the following courses:

Undergraduate eChallengeTech eChallenge*
Postgraduate  eChallengeTech eChallenge*

* The Tech eChallenge course is only available for those entrants who have been placed in either the Tech eChallenge or Tech eChallenge Wool Innovation categories.

The eChallenge course is approved for cross-institutional study. If you are studying at another Australian university you may be eligible to enrol into the course and receive credit from your home institution. You are advised to check with your institution before enrolling.

The eChallenge course is worth 30 CaRST hours for the University of Adelaide MPhil and PhD students.

For non-enrolled students, there is a cost to register for the eChallenge: $500 (incl GST), or $250 (incl GST) for concession card holders. Non-enrolled students will be invoiced in Week 3 of the program.

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