Course overview
This course aims to provide students with practical experience in applying Business Analytics to real-world organisational challenges through industry-oriented and Work Integrated Learning (WIL) activities. Students will develop the knowledge and skills required to analyse complex business problems using contemporary analytics tools and techniques across areas including marketing, finance, supply chain management, and human resources. The course emphasises responsible and evidence-based decision-making, professional communication, collaboration, and strategic problem-solving. By the end of the course, students will be equipped with work-ready capabilities to support data-driven decision-making in contemporary business environments.
- Foundations of Business Analytics Practice
- Analytics for Organisational Decision-Making
- Professional Analytics Practice
Course learning outcomes
- Evaluate contemporary business analytics methods and their application to organisational decision-making.
- Apply appropriate analytics tools and techniques to analyse business datasets and generate actionable insights.
- Develop business recommendations that align analytics outcomes with organisational objectives and strategic goals.
- Communicate analytical findings effectively through professional reports, dashboards, visualisations, and presentations for technical and non-technical audiences.
- Demonstrate ethical, collaborative, and professional practice in industry-oriented business analytics projects.