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Dr Sally Rao Hill

Telephone +61 8 8313 4237
Position Associate Professor
Email sally.raohill@adelaide.edu.au
Building Nexus 10 Tower
Floor/Room 10 24
Campus North Terrace
Org Unit Business School Office

To link to this page, please use the following URL:
http://www.adelaide.edu.au/directory/sally.raohill

Biography/ Background

Dr Sally Rao Hill is a senior lecturer in marketing. She is the lecturer in charge of Consumer Behaviour (M)and E-marketing (M). Her research interests include relationship marketing, internet marketing, services marketing and technology adoption. She is an active researcher and has published in the Journal of Business and Industrial Marketing, European Journal of Marketing, Qualitative Market research: an International Journal, Australasian Marketing Journal, International Journal of Internet Marketing and Advertising and Journal of Internet Business. She has won the best paper award in an international conference.

Qualifications

B.Bus. (Hons). Ph.D., CPM

Teaching Interests

Consumer Behaviour, Services Marketing, E-marketing, Marketing Management, Marketing Communication

Research Interests

services marketing, electronic marketing, consumer behavour, consumer innovation adoption, relationship marketing

Publications

Publications in the last 5 years

Journal articles

Hoang, H., Rao Hill, S., Freeman, S. and Lu, V. “Promoting brand citizenship behavior amongst hotel employees: the mediating role of service climate”, Tourism Management, Under Review.

Hoang, H., Rao Hill, S., Freeman, S. and Lu, V. “Developing service climate in local vs. foreign firms in smaller Asian emerging markets: a resource-based and social exchange perspective”, the International Journal of Human Resource Management, Under review (2nd round).

Nguyen, L., Conduit, J., Lu, V. and Rao Hill, S. “Engagement in Online Communities: Implications for Consumer Price Perceptions”, Journal of Strategic Marketing, Under Review (2nd Round).

Nguyen, L., Lu, V., Rao Hill, S. and Conduit, J. “Antecedents of Brand Citizenship Behavior: A Study of Lodging Services Employees”, Journal of Hospitality and Tourism Research, Under Review (2nd Round)

Sharma, S. Conduit, J. and Rao Hill, S. (2015) “Organisational capabilities for customer participation in health care service innovation”, Australasian Marketing Journal, Forthcoming.

Rao Hill, S. and Tombs, Alastair, (2014),"The effect of service employees’ accent on customer reactions", European Journal of Marketing, Vol. 48 Issue 11/12, pp. 2051 – 2070.

Rao Hill, S., Troshani, I and Burgan, B. (2014) Broadband adoption in regional and urban households, Journal of Computers and Information Systems, Vol. 54, No. 3, pp. 57-66.

Keh, H. T., Run, R. Rao Hill, S. and Li, X. (2013), “The Beautiful, the cheerful and the helpful: The effects of Service Employee attributes on Customer Satisfaction, Psychology and Marketing, Vol 30, Issue 3, pp. 211-226.  

Clarke, M. and Rao Hill, S. 2012, "Promoting employee wellbeing and quality service outcomes: The role of HRM practices, Journal of Management & Organization 18(5): 707–718. 

Troshani, I, Jerram, C. and Rao Hill, S., 2011, “Exploring the Public Sector Adoption of HRIS”, Information Management and Data Systems, Vol. 111 Iss. 3, pp.470 - 488  

Rao Hill, S. and Tombs, A. 2011, “The Effect of Accent of Service Employee on Customer Service Evaluation”, Managing Service Quality, Vol. 21, Issue 6,

 Troshani, I., Rao Hill, S. 2011, “Regulating Mobile Services: An Institution-Based View",International Journal of e-Business Research,  Vol. 7 No. 1, pp. 11-30. 

Rao Hill, S., Troshani, I. and Burgan, B. 2011, “Developing a predictive model of broadband adoption in rural and regional Australia”, Information Management and Data Systems, Vol 111 No 7. 

Paphitis, K., and Rao Hill, S. 2011, “The effect of consumer racism on product purchase: an Australian investigation, Asia-Pacific Journal of Marketing and Logistics, Vol. 23, no. 1, pp. 57 - 71.

O’Doherty, K., Rao Hill, S., Miao Mackay, M. and McPherson, J. 2010, “Mobile data services usage and preferences: an investigation of Australian consumers”, Journal of Mobile Communication, Vol 8, No.1, pp. 106-127.

Rao Hill, S. and Troshani, I. 2010, “Factors influencing the adoption of personalisation mobile services: Empirical evidence from young Australians” Journal of Mobile Communication, Vol. 8, No.2, pp. 150-168.

 

Book Chapters

Rao Hill, S., Troshani, I., Goldberg, S. and Wickramasinghe, N. 2014, “Improving Healthcare Service quality and Patients’ Life quality through Mobile Technologies: the Case of Diabetes Self-management”, Lean Thinking for Healthcare, in Wickramasinghe et al (Eds), Springer: NY.

Rao Hill, S., Troshani, I and Freeman, S. 2013, “An eclectic perspective on the internationalization of Australian mobile services SMEs”, I. Lee (Eds).  Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy (an imprint of IGI Global). 

Rao Hill, S., Troshani, I and Freeman, S. 2011, “An eclectic perspective on the internationalization of Australian mobile services SMEs”, I. Lee Eds).  Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy (an imprint of IGI Global). 

Perry, C. and Rao, S. 2006, 'Action research for enterprise research', Qualitative Research Methods for Entrepreneurial Research, Carson, D. (Eds.), Edward Elgar Publishing: Northampton.

Perry, C. and Rao, S. 2006, 'Convergent interviewing: a starting methodology for an enterprise research program', Qualitative Research Methods for Entrepreneurial Research, Carson, D. (Eds.), Edward Elgar Publishing: Northampton.

Rao, S. and O'Leary, C. 2005, 'Integrating data mining and data warehousing with internet marketing', Advances in E-Marketing, Clark III, I. and Flaherty, T. (eds.)Idea Group Publishing, Inc, Virginia.

Perry, C., Rao, S. and Spencer-Matthews, S. 2003, 'Customer relationship Management', in McColl-Kennedy, J. (ed), Services Marketing, Wiley, Brisbane.

Text Book

Pascale Quester, Simone PettigrewSally Rao HillFoula KopanidisDel Hawkins (2014), Consumer Behaviour: Implications for Marketing Strategy, (7th Ed.), Australia: McGraw-Hill Irwin.

A complete list can be found in the attachment.

 

Professional Associations

Member, Australian and New Zealand Marketing Academy;

Member, European Marketing Academy;

Member, Academy of Marketing Science;

Associate Fellow, Academy of World Business, Marketing and Management Development;

Associate, Australian Marketing Institute

Professional Interests

Services marketing

Internet Marketing/e-business
Cross-cultual marketing

Community Engagement

Faculty Representative on the Early Career Researcher Task Force Committee.

Member of the School of Commerce Research Committee.

Member of the The Staff Survey Oversight Working Party.

School of Commerce Research Seminar co-ordinator (2003-2005).

Member of the University Research Career Development Committee.

Entry last updated: Wednesday, 11 Jan 2017

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