Dr Sally Rao Hill

Biography/ Background

Dr Sally Rao Hill is a senior lecturer in marketing. She is the lecturer in charge of Consumer Behaviour (M)and E-marketing (M). Her research interests include relationship marketing, internet marketing, services marketing and technology adoption. She is an active researcher and has published in the Journal of Business and Industrial Marketing, European Journal of Marketing, Qualitative Market research: an International Journal, Australasian Marketing Journal, International Journal of Internet Marketing and Advertising and Journal of Internet Business. She has won the best paper award in an international conference.

Qualifications

B.Bus. (Hons). Ph.D., CPM

Teaching Interests

Consumer Behaviour, Services Marketing, E-marketing, Marketing Management, Marketing Communication

Research Interests

services marketing, electronic marketing, consumer behavour, consumer innovation adoption, relationship marketing

Publications

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Troshani, I, Jerram, C. and Rao Hill, S. , 2011, “Exploring the Public Sector Adoption of HRIS”, Information Management and Data Systems, Vol. 111 Iss. 3, pp.470 - 488  (Tier B)

 

Rao Hill, S. and Tombs, A. 2011, “The Effect of Accent of Service Employee on Customer Service Evaluation”, Managing Service Quality, Vol. 21, Issue 6. (Tier B)

 

Troshani, I., Rao Hill, S. 2011, “Regulating Mobile Services: An Institution-Based View", International Journal of e-Business Research,  forthcoming. (Tier C)

Rao Hill, S., Troshani, I. and Burgan, B. 2011, “Developing a predictive model of broadband adoption in rural and regional Australia”, Information Management and Data Systems,  forthcoming. (Tier B)

 

Paphitis, K., and Rao Hill, S. 2011, “The effect of consumer racism on product purchase: an Australian investigation, Asia-Pacific Journal of Marketing and Logistics, Vol. 23, no. 1, pp. 57 - 71. (Tier B)

 

O’Doherty, K., Rao Hill, S., Miao Mackay, M. and McPherson, J. 2010, “Mobile data services usage and preferences: an investigation of Australian consumers”, Journal of Mobile Communication, Vol 8, No.1, pp. 106-127.  (Tier C)

 

Rao Hill, S. and Troshani, I. 2010, “Factors influencing the adoption of personalisation mobile services: Empirical evidence from young Australians” Journal of Mobile Communication, Vol. 8, No.2, pp. 150-168. (Tier C)

 

Troshani, I and Rao Hill, S. 2009, “Linking Stakeholder Salience with Mobile Services Diffusion” Journal of Mobile Communication, Vol.7, No. 3, pp. 269-289.  (Tier C)

 

Troshani, I and Rao Hill, S. 2008, “The diffusion of mobile services in Australia: an Evaluation using stakeholder and transaction cost economy theory”, International Journal of WWW/Internet, Vol. 5, No. 2, pp. 40-57. (ISSN1645-7641). (Tier B)

 

Troshani, I and Rao Hill, S. 2008, 'Linking Stakeholder Salience with Mobile Services Diffusion' Journal of Mobile Communication, Vol.7, No. 3, pp. 269-289.  (Tier C) .

Lu, V. and Rao Hill, S. 2008, 'Building a theoretical framework for e-service export performance', International Journal of Business Environment, Special Issue of Marketing transformation to the new e-business environment: emerging trends, approaches and challenges', International Journal of Business Environment, vol.2, no.2, pp.133-152.

O'Doherty, K., Rao, S. and Makay, M. 2007, 'Young Australians perceptions of mobile phone content and information services - an analysis of the motivations behind usage', Young Consumers, Vol. 8, No. 4, pp. 257-268.

Rao, S. and Troshani, I. 2007, 'A Conceptual Framework and Propositions for the Acceptance of Mobile Services', Journal of Theoretical and Applied Electronic Commerce Research, Special issue on Mobile Commerce, Vol. 2, No. 2, pp. 61-73.

Troshani, I. and Rao, S., 2007, 'Realising e-business competitive advantage: Perspectives from the Australian financial service industry', International Journal of Business and Information, forthcoming.

Troshani, I. and Rao, S., 2007, 'Drivers and Inhibitors to XBRL Adoption: A Qualitative Approach to Build a Theory in Under-Researched Areas', International Journal of E-Business Research, forthcoming.

Rao, S. and Frazer, L. 2006, 'Franchisor websites: Moving towards network behaviour', Journal of Theoretical and Applied Electronic Commerce Research, No.1, pp. 56-64.

Rao, S. and Quester, P. 2006, 'E-thics in E-marketing: a research agenda', International Journal of Internet Marketing and Advertising, Vol. 3, No. 1, pp. 19-34.

Rao, S. and Quester, P. 2005, 'L'Internet et les liens relationnels entre entreprises : perspective dérivée du secteur du service australien', Revue Francaise Du Marketing, no. 214-215, p.131-143.

Rao, S. and Frazer, L. 2005, 'The use of Internet-based technologies in Australian franchise systems A preliminary study', Journal of Internet Business, Vol. 1, No. 2, pp. 231-246.

Rao, S. 2004, 'The internet and business-to-business relational bonds: perspectives from an Australian service industry', International Journal of Internet and Advertising, Special issue of Relationship Marketing and the Internet, Vol. 1, No. 4, pp. 12-29.

O'Leary, C., Rao, S. and Perry, C. 2004, 'Improving customer relationship management through database/internet marketing: an action research approach', European Journal of Marketing, Special issue, Vol. 38, No. ¾, pp.338-354.

Rao, S. and Perry, C. 2003,'Convergent interviewing to build a theory in under-researched areas: principles and an example investigation of internet usage in inter-firm relationships', Qualitative Market Research: An International Journal, Vol. 6, no. 4, pp. 236-247.

Rao, S., Perry C. & Frazer, L. 2003, 'The impact of internet use on inter-firm relationships in Australian service industries', Australasian Marketing Journal, Special issue, Vol. 11, No. 2, pp. 10-22.

Rao, S. and Perry, C. 2003, 'Thinking about relationship marketing: Where are we now', Journal of Business and Industrial marketing, Vol.17 no.7, pp. 598 - 615.

Book Chpaters

Sweeney, A., Merilees, B., Miller, G. Rao, S. 2009, e-Relationships, Routledge, New York.

Troshani, I. and Rao, S., 2007, Critical factors influencing the adoption of emerging mobile technologies, Idea Group Publishing, Inc, Virginia.

Perry, C. and Rao, S. 2006, 'Action research for enterprise research', Qualitative Research Methods for Entrepreneurial Research, Carson, D. (Eds.), Edward Elgar Publishing: Northampton.

Perry, C. and Rao, S. 2006, 'Convergent interviewing: a starting methodology for an enterprise research program', Qualitative Research Methods for Entrepreneurial Research, Carson, D. (Eds.), Edward Elgar Publishing: Northampton.

Rao, S. and O'Leary, C. 2005, 'Integrating data mining and data warehousing with internet marketing', Advances in E-Marketing, Clark III, I. and Flaherty, T. (eds.)Idea Group Publishing, Inc, Virginia.

Perry, C., Rao, S. and Spencer-Matthews, S. 2003, 'Customer relationship Management', in McColl-Kennedy, J. (ed), Services Marketing, Wiley, Brisbane.

A complete list can be found in the attachment.

Professional Associations

Member, Australian and New Zealand Marketing Academy;

Member, European Marketing Academy;

Member, Academy of Marketing Science;

Associate Fellow, Academy of World Business, Marketing and Management Development;

Associate, Australian Marketing Institute

Professional Interests

Services marketing

Internet Marketing/e-business
Cross-cultual marketing

Community Engagement

Faculty Representative on the Early Career Researcher Task Force Committee.

Member of the School of Commerce Research Committee.

Member of the The Staff Survey Oversight Working Party.

School of Commerce Research Seminar co-ordinator (2003-2005).

Member of the University Research Career Development Committee.

Entry last updated: Thursday, 9 Feb 2012