Our brand is our greatest asset.
Built over 150 years, it is the distinctive way that we look, feel, talk and behave. When used consistently our brand – from our logo and colour palette, through to our positioning and tone of voice – builds a credible, and enduring story of what we stand for.
It shapes the way we’re perceived in the hearts and minds of the community. It ensures that wherever we appear, we are unmistakeably the University of Adelaide.
The brand website is currently being updated as new materials are developed. If you're looking for something that is not currently here, please contact us.
On this site you'll find the ideas and tools to help you communicate as the University of Adelaide. The aim is to provide guidance so that we can all confidently create effective, well-branded communications. But this information is not designed to be restrictive, instead it should form the building blocks from which creativity can grow.
The Brand and Creative team in Marketing and Recruitment oversees the management, development and strategy of the University brand across all internal and external touchpoints. However, we are all brand custodians. Through every execution, each of us can build the brand’s strength, grow the value of our distinctive assets and tell a consistent story about the University.
For questions, additional guidance or approval of branded materials, please contact us.