Brand Profile Statements

Our brand profile statements are available as boilerplate text for use in publications or when providing university profile information.

They are available in varying lengths.

  • 25 words

    The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.

  • 50 words

    The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.

    We’re home to a diverse family of over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all.

  • 100 words

    The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.

    Established in 1874, we’re home to over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all.

    This is a university of outstanding quality—ranked as a top 100 global university—in the heart of the city of Adelaide.

    We were our country’s first university to welcome female students. The first to teach science and business. Our alumni have won Nobel Prizes, led the nation, and walked in space.

    So, what’s next?

  • 200 words

    The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.

    Established in 1874, we’re home to over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all.

    This is a university of outstanding quality—ranked as a top 100 global university—in the heart of the city of Adelaide.

    We’ve made a habit of breaking new ground. We were our country’s first university to welcome female students. The first to offer degrees in science and business. The first with a conservatorium of music.

    Among those who’ve studied, taught, or conducted research here are five Nobel Laureates; Australia’s first female prime minister; the first Australian astronaut to walk in space; Australia’s first female Supreme Court judge.

    And our bold spirit continues to drive us to excel today. In research, we’re rising to challenges in a huge range of fields—with work universally rated world-standard or above^. While in education, we’re recognised among the top 100 universities globally in 23 different subject areas†.

    We can’t wait to see what’s next.

    ^Excellence in Research Australia, 2018.
    †Total unique entries across QS World University Rankings by Subject, and Academic Ranking of World Universities by Subject, 2021.