Welcome

The primary role of the Marketing and Strategic Communications Unit (MSC) is representation, communication and promotion of the University of Adelaide.

Our role is also one of brand custodianship. We aim to preserve and grow the rich value inherent in our brand - something that has developed over our 136 year history.

In line with the Strategic Plan, we develop and employ central marketing strategies to ensure our prospective student, business, industry and community markets are familiar with our diverse and quality range of programs and services.

In addition to this, more locally, we provide strategic marketing, communications and consulting services to areas within the university. Our team are specialists in marketing strategy and execution, and provide expert advice and solutions across a range of media. We work with you to understand your business and marketing objectives. From here, we draw upon best practice and the skills and resources in our team to help achieve your targets in a way that is consistent with a university wide approach.