Image of Pascale Quester with arms folded across her chest, in business attire.

Professor Pascale Quester
Deputy Vice-Chancellor and Vice-President (Academic)

About the Deputy Vice-Chancellor and Vice-President (Academic)

Reporting to the Vice Chancellor, the role of the Deputy Vice-Chancellor and Vice-President (Academic) is to provide leadership in achieving the University's strategic goals, particularly in relation to learning and teaching, including the provision of quality student experience across the University and the ongoing professional development of University staff.

Fundamental to the role is the development of educational frameworks and policies, which support the University's goals and provide faculties and other areas guidance in achieving them.

The DVC&VP(A) is responsible for implementing initiatives related to teaching pedagogy, student experience, and academic performance as well as oversight of divisional business such as student services and administration, learning and teaching, and learning resources.

Professor Pascale Quester has been the University of Adelaide’s Deputy Vice-Chancellor and Vice-President (Academic) since 2011.

Professor Pascale Quester

Professor Quester joined the University of Adelaide as a lecturer in Marketing in 1991. Her qualifications include a Bachelor of Business Administration from her native France, a Master of Arts (Marketing) from Ohio State University and a PhD in Marketing from Massey University (New Zealand). Pascale established the marketing discipline as one specialisation of the commerce degree and proceeded to develop a whole series of courses in this area, from undergraduate to postgraduate coursework. She also developed a vibrant Honours program in marketing and is an active supervisor at PhD level.

Professor Pascale Quester became the Inaugural Professor of Marketing at the University of Adelaide, appointed in 2002. She then took on the role of Associate Dean of Research for the Faculty of the Professions. In 2007, she was appointed Executive Dean of the Faculty of the Professions, a role she held until her appointment as Deputy Vice-Chancellor and Vice President (Academic) at the University in 2011. A champion of co-creation, she provided the academic leadership for the development of the sector leading Student Learning Hub at the University of Adelaide. In her current role, she has played a major role in the transformation to Learning and Teaching at the University of Adelaide, setting the strategy and overseeing the key strategic portfolios of Student experience, Global Learning and Indigenous Education as well as all operational aspects of student recruitment and services activities. She led the process of development and consultation around the strategic plan of the University of Adelaide in 2018.

An active researcher in the areas of consumer behaviour and marketing communications, she authored two leading textbooks (as well as one in French) and over 200 international journal publications. Pascale’s work has also been funded by a number of competitive funding bodies, including the GRWDC and the Australian Research Council. A strong advocate of global education, Pascale has been actively involved in developing links with overseas institutions in Asia and Europe and has held several visiting professorial appointments in overseas institutions including La Sorbonne, Paris II, ESSEC as well as the University of Nancy.

In 2007, she received the highest academic recognition by the French National Academic Committee to become Professor des Universities et Habilitée à Diriger la Recherche. In 2009, she was awarded the prestigious title of Distinguished Fellow of the Australia and New Zealand Marketing Academy. In 2012, Professor Pascale Quester was awarded the Ordre national du Mérite (National Order of Merit)one of France's highest honours, in recognition of her contribution to higher education in both France and Australia. She won Telstra Woman Business of the year for South Australia in 2015 in the government and academia category. Pascale was appointed in 2016  to the Defence SA advisory board, a government body providing advice to the SA government in relation to establishing a defence business ecosystem. She is also a governor of the American Australian Chamber of Commerce, and a regular guest speaker at CEDA events.

Contact Professor Pascale Quester.