Brand

‘Brand’ encompasses everything from our reputation, logo and corporate colours through to our tone of voice and writing style. It’s our images, our typography, and our positioning: ‘Seek Light’.

Our team plays manages the University of Adelaide brand. This might not sound like a service, but the more we look after our brand, the stronger it gets. And the stronger it gets, the harder it works for all of us.

The University of Adelaide has a national and global reputation, and its brand comes with credibility and integrity. Because it is so valuable, we need to treat it with care, use it appropriately and consistently to safeguard its strength.

We work with you to develop marketing collateral that uses the strength of our brand; and in turn, strengthens our reputation.

We can supply you with our Brand Standards, which give detailed advice about the design style, along with templates.

More information

• Brand Standards
• Writing Style Guide
• Brand Policy

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