Brand Policy
Overview:
Note
Re-affirmed by the Chief Operating Officer and Vice-President (Services and Resources), as policy custodian, for a further three year period on 28 July 2015 - ref: d2015/183953.
Re-affirmed, with minor amendments, by Chief Operating Officer, as policy custodian, for further three year period on 25 September 2017 - ref: d2017/209503.
Re-affirmed, with minor amendments, by DVC(EE), as policy custodian, for a further three-year period on 23 February 2023; minor amendments to delegations approved by A/VC&P 22 March 2023 - ref: D2023/64355.
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Related Procedures, Forms
Title Version Brand Policy D2023/64361 List of University trade marks N/A Trademarks: process and registration D2017/209509 Application to develop or maintain a logo/sub-brand D2023/64365 -
Administration, Approval and Review
RMO File No. 2022/1482 Policy custodian Deputy Vice-Chancellor and Vice-President (External Engagement) Responsible policy officer Director, Marketing and Communications Endorsed by Vice-Chancellors Executive on 29 July 2009 Approved by University Council on 17 August 2009 Related Policies University Brand Standards
http://www.adelaide.edu.au/brand/Contracts and Agreements Policy
Intellectual Property Policy
Research Centres and Research Institutes Framework University Owned Entities PolicyRelated legislation The University of Adelaide Act 1971 (SA) Trade Marks Act 1995 (Cth)
Australian Securities and Investment Commission: http://www.asic.gov.au/asic/asic.nsf
Superceded Policies Trade Mark and Brand Assets Policy Effective from 22 March 2023 Review Date 21 March 2026 Contact for queries about the policy Chief Marketing Officer, tel: 8313 5741
Please refer to the Policy Directory for the latest version.
https://www.adelaide.edu.au/policies/680/