Brand Policy


The purpose of the policy is to ensure the University benefits from the consistent and coherent promotion of the University's brand and to minimise risk from the misuse of the brand.


Re-affirmed by Vice-Chancellor and President for further three year period on 24 May 2012 - ref: d2012/85486; minor amendments approved by Vice-President (Services and Resources) 27 August 2013 - ref: d2013/190548.

Re-affirmed by the Chief Operating Officer and Vice-President (Services and Resources), as policy custodian, for a further three year period on 28 July 2015 - ref: d2015/183953.

Re-affirmed, with minor amendments, by Chief Operating Officer, as policy custodian, for further three year period on 25 September 2017 - ref: d2017/209503.

RMO File No. 2016/7736
Policy custodian Chief Operating Officer
Responsible policy officer Director, Marketing and Communications
Endorsed by Vice-Chancellors Executive on 29 July 2009
Approved by University Council on 17 August 2009
Related Policies University Brand Standards

Contracts and Agreements Policy
Intellectual Property Policy
Research Centres and Research Institutes Framework University Owned Entities Policy

Related legislation The University of Adelaide Act 1971 (SA)

Trade Marks Act 1995 (Cth)

Australian Securities and Investment Commission:

Superceded Policies Trade Mark and Brand Assets Policy
Effective from 25 September 2017
Review Date 25 September 2020
Contact for queries about the policy Director, Marketing and Communications, tel: 8313 5741

Printed copies of these documents may not be up to date. Please refer to the University Policy and Procedures website for the latest version.