Brand Policy
Overview:
The purpose of the policy is to ensure the University benefits from the consistent and coherent promotion of the University's brand and to minimise risk from the misuse of the brand.
Note
Re-affirmed by Vice-Chancellor and President for further three year period on 24 May 2012 - ref: d2012/85486; minor amendments approved by Vice-President (Services and Resources) 27 August 2013 - ref: d2013/190548.
Re-affirmed by the Chief Operating Officer and Vice-President (Services and Resources), as policy custodian, for a further three year period on 28 July 2015 - ref: d2015/183953.
Re-affirmed, with minor amendments, by Chief Operating Officer, as policy custodian, for further three year period on 25 September 2017 - ref: d2017/209503.
Related Procedures, Forms
Title | Version |
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Brand Policy | D2017/209506 |
List of University trade marks | N/A |
Trademarks: process and registration | D2017/209509 |
Application to develop or maintain a logo/sub-brand | D2017/209516 |
Administration, Approval and Review
RMO File No. | 2016/7736 |
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Policy custodian | Chief Operating Officer |
Responsible policy officer | Director, Marketing and Communications |
Endorsed by | Vice-Chancellors Executive on 29 July 2009 |
Approved by | University Council on 17 August 2009 |
Approved by | University Council on |
Related Policies | University Brand Standards http://www.adelaide.edu.au/brand/ Contracts and Agreements Policy |
Related legislation | The University of Adelaide Act 1971 (SA)
Trade Marks Act 1995 (Cth) Australian Securities and Investment Commission: http://www.asic.gov.au/asic/asic.nsf |
Superceded Policies | Trade Mark and Brand Assets Policy |
Effective from | 25 September 2017 |
Review Date | 25 September 2020 |
Contact for queries about the policy | Director, Marketing and Communications, tel: 8313 5741 |
Printed copies of these documents may not be up to date. Please refer to the University Policy and Procedures website for the latest version.
To link to this policy:
Please use the following URL instead of linking to individual documents:
https://www.adelaide.edu.au/policies/680/
https://www.adelaide.edu.au/policies/680/