Our Experts

ThincLab engages with a number of experts in a range of fields, who provide structured support to those founders looking to scale their business in South Australia. 

Below are our key experts currently working closely with our companies

  • Joel Abraham - Growth and Strategy

    Joel Abraham

    Joel Abraham along with his brother, has successfully grown his family business, the Australian Institute of Business to become the largest MBA provider in Australia and one of the largest private higher education institutions in Australia. Highlights include:

    • Increased revenues by more than 50X with a significant EBITDA levels
    • produced more than 10,000 MBA graduates
    • developed and implemented an industry leading customer acquisition model and value proposition
    • build a highly successful transnational operations with distribution across Asia, Africa, Europe, and the Americas.
    • employ 275 full-time staff in Adelaide with several hundred contractors

    Joel has a Bachelor of Commerce and the International Certificate in Corporate Finance from Columbia University (NY, USA).

  • David Bartholomeusz - Entrepreneurship

    David Bartholomeusz

    David is a serial entrepreneur and super dad who spends more time volunteering than working on his businesses and more time with his kids than he does volunteering. He is known for his explorations in behavioural economics and applied evolutionary psychology with a particular interest in habit systems and organic growth of communities.

    David is part of the Entrepreneurs’ Organization and is ThincLab’s Entrepreneur Facilitator and delivers our ThincStart and ThincScale programs.

  • Sasha Baranikov - Growth Strategy

    Sasha Baranikov

    An entrepreneur and specialist in growth strategy, governance and communications for start-ups, Sasha’s 15+ years of experience spans both B2C and B2B, with strengths in rapid go-to market, capital raising, operations and communications. Prior to her Executive role at Fleet Space Technologies, Sasha co-founded and as Executive Director grew Uniti Wireless Limited (UWL) from a home office through to an ASX listing in 4.5 years. Now known as Uniti Group, the fixed wireless broadband provider and NBN alternative, is a National and multi-technology telco with a >$3bn market cap.


    • Development and enhancement of scalable business models
    • Creation of high-performance teams
    • Stakeholder/shareholder management
    • Customer experience and UX for revenue acceleration
    • Seed to Series A Fundraising
    • Adaptation and creation of new revenue streams
    • Brand development

    Nurturing her creative side, Sasha is currently producing commissions as an Australian artist @BaranikovArt, and is passionate about local Adelaide Hills produce.

  • Geoff Kwitko - Digital Marketing

    Geoff Kwitko

    Geoff Kwitko is digital marketing consultant with 17 years of proven success. First Geoff founded and sold 3 of his own technology companies by the age of 25.  Next he grew and helped grow & sell another 3 client companies as a consultant. Then he advised and trained over 250 Adelaide companies in digital marketing. Geoff specializes in marketing strategy, social media, online advertising, SEO, web design, video, lead generation, CRM, email & marketing funnels.

  • Sanja Jovanovic - Public Speaking and Communication

    Sanja Jovanonic

    Sanja is an award winning public speaking coach and mentor based in Adelaide. She has worked with TEDx speakers, start up founders, diplomats and global thought leaders to develop their stage and screen confidence in presentation skills. Whether it be a pitch for funding, keynote speech or media call, Sanja can help craft the talk, handle the public speaking fear and nail the presentation with confidence.

  • Michael Macolino - AgTech

    Michael Macolino

    As a technology and business strategist, Michael focuses on the commercialization and adoption of AgTech and technologies which enable a sustainable environment.

    Throughout his career as an entrepreneur and consultant, he have built businesses and delivered projects across a broad range of industries, with a common theme of utilizing technology to drive efficiency and growth.

    In recent years he has moved from operating his own businesses, to be an advisor and mentor of founders and innovators. Michael is deeply involved in the development of the AgTech and South Australian Startup Eco-systems, through his roles as AgTech Lead at BDO Australia, Lead mentor at SproutX and AgTech expert at ThincLab.

  • Toby Strong - eCommerce

    Toby Strong

    Toby Strong has successfully grown Podpac, a coffee pod manufacturing and online marketing business, from concept to now employing more than 50 staff. During his journey he has experienced the highs of winning awards including Product of the Year 2019, the lows of near failure and the challenges of having to pivot their business model multiple times.

    Toby is part of the Entrepreneurs’ Organization and hosts a podcast called ‘How to Win at Life’ where he hopes to help others with their journey.

    Specialty Areas

    • eCommerce
    • Branding which cuts through
    • Customer Retention
    • Prioritisation & Accountability
  • Craig Rivett - Strategy and Social Impact

    Craig Rivett

    With strong business acumen and technical rehabilitation knowledge, Craig established Helping Heroes Rehabilitation Services in 2014 after noting a hole in the market. The organisation provides rehabilitation, injury management and assessment services exclusively to the Veteran community, nation-wide.

    In 2020, Helping Heroes expanded and created Community Assist which aims to support people with disabilities navigate the NDIS through a range of support, assessment and therapy services. 

    Specialty Areas:

    • Social impact
    • Business strategy and strategic planning
    • Legal director duties including governance, risk and quality management
    • HR and people management
    • Managing growth 
  • Feng Fu - Global Venture

    Feng Fu

    Feng Fu has worked in asset management industry for 14 years. He is a senior consultant to several Australian start-up companies for global ventures in Digital Innovation, FinTech, Internet of Things, Cyber Security etc, covering start ups to IPO including M&A. Some of the companies he has mentored have already reached A series capital raising round in Australia.

    Feng Fu also established a scholarship at University of Adelaide for undergraduate female students in pursuing of knowledge and encouraging them to pursue careers in STEM fields.