ENTREP 3001NA - New Venture Planning

Ngee Ann Academy - Quadmester 3 - 2017

Project management principles and practice; foresight and forecasting methodologies; types of business plans and their uses; financial, marketing and operational aspects of an innovation plan; strategic analysis of innovation and identification of opportunities.

  • General Course Information
    Course Details
    Course Code ENTREP 3001NA
    Course New Venture Planning
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Quadmester 3
    Level Undergraduate
    Location/s Ngee Ann Academy
    Units 3
    Contact Intensive: 36 to 40 hours
    Available for Study Abroad and Exchange Y
    Assessment Individual assignments, group project, journal
    Course Staff

    Course Coordinator: Dr Gary Hancock

    Program Director Contact Details:
    Innovation and Entrepreneurship
    Name: Gary Hancock
    Phone: +61 8 8313 0125


    Teaching Staff:
    Name:
    Gerard Reed

    Short Bio:
    Gerard Reed completed his PhD and doctoral research at ECIC researching innovative screen business practices focusing on the creation of a new venture and its planning, to then document its engagement with the market. Gerard also holds a Master of Entrepreneurship degree from ECIC and a Master of Arts degree from The University of the Arts, London building upon a Bachelor of Arts degree from the University of New South Wales in Australia. 

    Email: gerard.reed@adelaide.edu.au

    Phone: +61 8 8313 7422

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Singapore timetable
    Opening intensive:
    Friday 4 August 2017 7pm-10pm Promising entrepreneurs need a drive to succeed and a thirst for knowledge.
    Saturday 5 August 2017 1pm-8pm
    Sunday 6 August 2017 9am-4pm

    Closing intensive:
    Friday 8 September 2017 7pm-10pm Promising entrepreneurs need a drive to succeed and a thirst for knowledge.
    Saturday 9 September 2017 1pm-8pm
    Sunday 10 September 2017 9am-4pm
  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1 Explain how to develop a strategic business plan
    2 Develop their own effective strategic business plan
    3 Know how to communicate their business plan effectively to financiers and other stakeholders
    4 Identify the pros and cons of developing a business plan
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1, 2, 3, 4
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1, 4
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1, 2, 3
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1, 2, 3, 4
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    2, 4
  • Learning Resources
    Required Resources
    No Text book required.

    Students will have access to a comprehensive set of entrepreneurship and business plan readings (and business plan case example):

    Due to the structure and nature of the New Venture Planning course the materials will be provided incrementally as the course days
    progress.

    Participants will be required to make a series of independent investigations that will be augmented with the release of materials appropriate to the modules of the course.

    The design of the course is structure to deliver an experience of a new venture planning from a pre-startup position to evolve into the offering to market.

    The required resources include visual materials which will be supplied across the intensive days.

    Recommended Resources
    Printed material provided in class

    Harvard referencing guide:
    http://www.adelaide.edu.au/writingcentre/referencing_guides/harvardStyleGuide.pdf 

    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered as intensives.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary
    Schedule
    Intensive Day Content Activities
    1
    • Course overview
    • Introductions
    • Review of the entrepreneurial process in terms of new venture planning
    • Team formation
    Review of modules and assessment criteria

    Activity: Using a discussion question prompt in teams investigate recent peer reviewed
    articles to select the best five and then create a presention for in-class discussion and
    critical analysis and evaluation to support your team's position. The presentation will be submitted by the close of the first intensive to be presented the following day.
    2
    • Overview of the business plan and the business planning process
    • Critique of a business plan
    • Discussion of the business plan and its usage
    Review of modules and development towards critiquing business plans

    Activity: Critique of a business plan
    Activity: Critique of a business plan presentation which will follow the same
    process of module discussion, peer-reviewed reference gathering and the
    formulation of a team perspective and point of view.
    3 The process of developing a report for the planning of a new venture across
    the principles and concepts as discussed across the first intensive days
    Activity: Team development towards the submission of a report including the discussion and presentation of the lean methodology
    Activity: Development of a structure towards engaging with the in-class assignment
    4 Proofing the concept In-class assignment 

    Activity: Students are tasked with interpreting an environment that is to be the basis of their concept on augmented reality.  
    Activity: Work will be delivered by a method of timed submissions to the lecturer.
    5 Presenting the planning of the new venture Activity: Work on developing the concept for proofing iteratively 
    Activity: Demonstrations of proofing in-class 
    Activity: Critiquing of concepts (individually)
    Activity: Prepare questions for other team (as a team)
    6 Pitching Activity: Each course participant should provide a succinct, no longer than three minute presentation, using only a single image or a single word per slide of a PowerPoint slide set.
    Small Group Discovery Experience
    This course offers opportunity to work in small teams to creatively identify and analyse a business opportunity.

    It also requires team critique, whereby, you are asked to analyse and critique the work produced by other student groups. Refer to assesment criteria for further details.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #AssessmentLengthWeightingDue DateLearning Outcomes
    1 Team Research Report 2000 words 25% see MyUni 1,4
    2 In-Class Assignment 2500 words 30% see MyUni 2
    3 Written Proof of Concept statement Formatted to Proof of Concept
    template
    25% see MyUni 3
    4 Reflective Learning Log 1000 words 10% see MyUni 1,2,3,4
    5 Class Participation Throughout course 10% Ongoing 1,2,3,4
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course. Course results are subject to moderation by the ECIC Board of Examiners
    Assessment Detail
    Assessment 1: Team Research Report
    Weighting: 25%
    Due Dates: 8 September 2017 (by 6pm or prior)

    Task:
    This assignment task has a number of parts.  The first part occurs throughout the intensives, and this leads to a report.

    Part 1:
    Throughout the first intensive, you will be given a series of topics (across modules of the course).  You will be given a specific time constraint (either 30, 60, or 90 minutes) where you will work as a team to research the topic and answer a specific question related to it.  At the end of this time, you will have to, as a team, submit your best 5 references you have found, along with a summary response. This summary may change form, and may be a written response, or may be a presentation format (such as PowerPoint slides) which will be described in class.    

    After all teams have submitted, a discussion session on the topic will commence.  In this discussion session, each team will take it in turns to describe a key issue or perspective they have found on the topic, with each team having to explain the materials they found, and why they think it is important to the topic.  

    This discussion session will be guided by the lecturer whom afterwards will release the official required readings and materials for each of the modules.   This process will be repeated a number of times.  

    Part 2:
    After the intensives, you have to create a summary report of the topics discussed.  This is a written team assignment that must be submitted by Turnitin.  This report will have a particular structure, which will be discussed in class.  

    Importantly though: 
    For this task, you are to use only the references you submitted during the intensive.  In this way, you must ensure that you maximise your performance during the research time in order to create an effective report.

    The word limit for the report is 2,000 words maximum (excluding references and appendices). Guidelines on the report format will be detailed in-class by the lecturer. 

    Criteria by which your assessment will be marked:
    • demonstrating an awareness, a clear understanding, and can correctly apply the underpinning concepts, frameworks, models, etc of the contemporary issues in entrepreneurship
    • level of originality and insight
    • usage of relevant local and/or international scenarios/studies to validate an argument
    • evidence of wider reading and effective use of research data to support critical analysis and discussion of the issues and concepts raised
    • clarity of expression and good use of language
    • logical planning, structure, and sequence of presenting your findings
    • overall presentation including correct grammar, spelling, and punctuation
    • use of the Harvard referencing system, and
    • use of resources in formulating your report including proper acknowledgement of sources and appropriate use of references.


    Assessment 2: In-class Assignment
    Weighting: 30%
    Submission Details: Via Turnitin link in assessment tab of course homepage

    Task:
    Scope: The in-class assignment will cover content from the opening intensive.  Length and Presentation: Assignment questions will be presented in-class. The duration of the in-class assignment will be 2 hours.

    Length and Presentation:
    Assignment in the report format of 2,500 words maximum (excluding references and appendices).

    Criteria by which your assessment will be marked:
    • demonstrating an awareness, a clear understanding, and can correctly apply the underpinning concepts, frameworks, models, etc of the contemporary issues in entrepreneurship
    • level of originality and insight
    • usage of relevant local and/or international scenarios/studies to validate an argument
    • evidence of wider reading and effective use of research data to support critical analysis and discussion of the issues and concepts raised
    • clarity of expression and good use of language
    • logical planning, structure, and sequence of presenting your findings
    • overall presentation including correct grammar, spelling, and punctuation.
    • use of the Harvard referencing system, and
    • use of resources in formulating your assignments including proper acknowledgment and appropriate use of references


    Assessment 3: Written Proof of Concept statement
    Weighting: 25%
    Submission Details: 24 September 2017 by 11:55pm (local time) via Turnitin link accessed on the course homepage.

    Task:
    You must create a Proof of Concept planning document for a business idea that you create as a team. 

    Scope:
    The business idea must be conceived using the following criteria and constraints:

    The product you create must be some form of Augmented Reality product. However, the product cannot rely on existing computer hardware. You are not permitted to design the product for a smartphone (handphone), tablet, PC, or laptop. Instead you must conceive of a form of computer hardware that is original and your team's creation.

    Length and Presentation:
    A proof of concept template will be provided and will provide the boundaries of the assignment however the submission should contain all relevant references and be a complete incorporation of your learning from the course (note that submissions should be of an appropriate length and demonstrate a sensitivity to a market audience for the product).

    Criteria by which your assessment will be marked:
    • the ability to succinctly, professionally and enthusiastically present your business plan to the class
    • students demonstrating an awareness, a clear understanding, and can correctly apply the underpinning concepts, frameworks, models, etc of the contemporary issues in entrepreneurship
    • the level of originality and insight
    • the usage of relevant local and/or international scenarios/studies to validate an argument
    • evidence of wider reading and effective use of research data to support critical analysis and discussion of the issues and concepts raised
    • clarity of expression and good use of language
    • logical planning, structure, and sequence of presenting your presentation
    • Harvard referencing is to be included and should be incorporated appropriately throughout the document.


    Assessment 5: Reflective Learning Log
    Weighting: 10%
    Submission Details: 27 September 2017 by 11:55pm (local time) via Turnitin link in assessment tab of course homepage

    Task:
    You are to submit a reflective log during this course. The purpose is to reflect upon what you are learning as you develop your business plan with your team: What you have learned, what surprised you, what disappointed you, and any other insights that you gleaned from developing this business plan.

    Scope:
    The log will include your experiences in conducting primary market research to evaluate the feasibility of the business idea and identify the potential target market as well as development of the nbusiness plan. It will also include the presentation of your business plan, as well as the critique of two other business plans. You are to comment on what you believe your team did well, and what you would do differently in the future.

    Length and Presentation:
    Maximum 1,000 words

    Criteria by which your assessment will be marked:
    • the ability to operate effectively within a new body of knowledge by addressing relevant areas covered in the course material and relating these to the issues at hand
    • students demonstrating an awareness, a clear understanding, and can correctly apply the underpinning concepts, frameworks, models, etc of the contemporary issues in entrepreneurship
    • the level of originality and insight
    • clarity of expression and good use of language
    • logical planning, structure, and sequence of presenting your thoughts
    • overall presentation including correct grammar, spelling, and punctuation,
    • use of the Harvard referencing system, and
    • use of resources in formulating your assignments including proper acknowledgment and appropriate use of references.


    Assessment 5: Class Participation
    Weighting: 10%
    Due Date: Participation during both course intensives

    Task:
    Part of your assessment is based on your participation in the class activities and discussion during the two course intensives.

    You will receive a participation grade for your contribution and discussion during the first intensive and second intensive. It is important to demonstrate engagement and active involvment across all elements of the presented and supplied materials.

    Scope:
    This assignment will assess your understanding of all course topics.

    Length and Presentation:
    Participation in class activities and discussions.

    Criteria by which your assignment will be marked:
    • Actively participate in the class activities
    • Participate in class discussions in a manner that is respectful and polite
    • Engage in the class topics and ask questions
    • Comments indicate critical thinking, constructive feedback and meaningful inputs to the discussion
    Active participation in discussions requires adhering to the following ground rules:
    • We will respect confidentiality
    • We will share time equitably to ensure the participation of all
    • We will keep an open mind and be open to learning
    • We will not be disrespectful of others even if we do not share their views
    Submission
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: MyUni Learning Centre

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above) Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

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    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

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