MARKETNG 7121B - Research Project in Marketing Part B

North Terrace Campus - Trimester 2 - 2024

The purpose of the Research Project in Marketing (B) is to enable students to analyse real-world marketing problems or opportunities. In this part of the course, students will present their draft research findings to their supervisors, peers and industry partners (where relevant). Feedback from the presentations will then be used to develop the final research report. Whilst the structure of the Final Research Project Report can be different between projects, students are expected to follow the guidelines and discuss with their supervisors if a modification of the Report structure is needed.

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