Social Media
The University of Adelaide's main social media channels are managed by the Marketing branch and are identifiable by their name (@uniofadelaide) and blue shield profile photo.
Our channels are more than a just one-way, outbound broadcast medium – it is two-way and conversational. We use them to show that we are with our students and staff on their journey to, during and beyond the University of Adelaide – that we are invested in seeing them realising their potential through being part of us. In turn, this sense of social media community is seen and valued by prospective students and staff.
Our social media also includes customer service and managing brand reputation, as well as promotion. What we, the University of Adelaide, say about ourselves on social media is counterbalanced by us listening to what others say we are.
We are responsible for developing and curating content that elicits feelings in our audiences, providing best-in-class customer service and managing an engaged community of many hundreds and thousands.
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I would like to submit a content proposal for possible inclusion on the University's main accounts
Please read and complete the social media content request form to submit a content proposal.
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I would like support with a negative comment on my University social media account
Advice on handling negative comments can be found on page 64 of the Brand Guidelines.
If you aren’t sure how to handle a negative post, seek MR guidance via interact@adelaide.edu.au before taking any action.
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I would like to set up a University affiliated social media account
If you’re from a faculty, you must discuss your plans and objectives with the relevant faculty marketing team before you create an account.
Please read the Social Media Brand Guidelines on page 61 before setting up an affiliated social media account, and think carefully about who you are talking to, what you want them to know, and the resource you’ll need at your end to keep it going.
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I would like social media training
Please contact interact@adelaide.edu.au if you’d like to discuss social media training. Note: MR is limited in the amount of one-to-one training we can provide.
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I would like to access the University's social media guidelines/policy
You can access the University’s position on social media on the Information Technology and Digital Services website.
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I would like to amplify my LinkedIn profile