Brand and market research agencies appointed

Following a comprehensive and multi-staged tender process, the Market and Partner Engagement Domain is pleased to announce that the new Adelaide University brand will be developed in partnership with international branding powerhouse, Lippincott, in conjunction with Adelaide-based creative agency, Fuller. Supporting this work will be market research specialist, Fifityfive5, who are part of Accenture Song and will bring extensive knowledge in brand strategy and positioning, innovation, category strategy and customer experience.

Dr Jessica Gallagher and Alan Brideson, Market and Partner Engagement Domain Lead and Alternate  Joint Committee, Building a new Adelaide University