Adelaide University brand – Guidelines for use

Now that Adelaide University has launched, you will start to see the new logo and brand used in the coming months to promote the new university ahead of Day 1 (January 2026). The Adelaide University brand story explains how Adelaide University's visual identity, from logo to colour scheme, celebrates the combined legacies of the University of Adelaide and the University of South Australia.

While the existing universities will continue to use their branding for activities related to the individual universities, our recruitment and marketing teams will increasingly use Adelaide University's brand and provider numbers (CRICOS/TEQSA) to promote the new university. The Adelaide University provider numbers, name, logo and associated brand identity elements may only be used for work related to the new university, and the UniSA Chief Marketing & Communications Officer or UoA Chief Marketing Officer must approve the use of the logo and brand in advance.

Approval to use the logo will be given in line with principles approved by the Vice Chancellors and the Joint Committee. You must obtain approval for the brand execution before any branded materials are produced or published. Brand application principles and the process for approval requests are available on this page.

A Brand Guidelines site has been created for staff of the University of Adelaide and the University of South Australia to ensure the new brand is used appropriately depending on your role and the purpose of the activity or project you are working on. This site includes instructions on where and when the brand can be used, document templates, and guidelines on using the Adelaide University promotional graphic within your email signature.

We encourage all staff to read and understand these guidelines to make sure you're promoting and representing Adelaide University where appropriate and continuing to act in accordance with the requirements of our transition process.

Sarah Cutbush, UniSA Chief Marketing & Communications Officer and
Benjamin Grindlay, University of Adelaide Chief Marketing Officer

Please note: the Adelaide University brand website requires staff to login via SSO using their a-Number and password followed by OKTA verification.