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Bachelor of Media

Degree Type Bachelor

Duration 3 years full-time or part-time equiv.

SATAC Code 324041
3BH015

2014
ATAR
68

This degree provides a theoretical understanding of media practices while teaching practical media skills, with a focus on the latest developments in digital and interactive media. Creative media practices can include writing, research and reporting, digital story telling, radio production, and film/video production.

Graduates of the Bachelor of Media are prepared to enter cross-media roles and have potential to find careers as writers, editors, social media coordinators, digital content officers, producers, journalists and professional communicators in business, government and community organisations. Graduates may also choose careers as independent freelancers.
This degree appeals to students who are interested in working in the new fields and occupations created by digitisation and networking changes affecting mainstream media and society.

Bachelor of Media students can add majors to their degree including Journalism, Marketing, Graphic Design, Game Art, Digital Production, Photographic Imaging, and Computer Graphic Imaging and Visual Effects. Graphic Design*, Game Art*, Digital Production*, Photographic Imaging*, and Computer Graphic Imaging and Visual Effects* are studied in collaboration with TafeSA at the Centre for Creative Industries in Tea Tree Gully. The centre houses a world-class, purpose-built digital design hub, that provides students with the latest technologies relevant to studying their media major.

Students are encouraged to undertake an internship with a professional organisation as a part of their program.

Please note: media majors are not available in double degrees.

*Due to course prerequisites, midyear entrants may not be able to commence a digital production major until second year.

Study Abroad and Exchange Opportunities

The University has student exchange links with over 100 overseas institutions. You can study overseas for one or two semesters which counts as credit towards your degree program at the University of Adelaide. In addition there are no extra tuition fees for this study. What better way to test out newly developed language skills or experience another culture as you learn?

  • Program Structure

    In first year, you will take core courses on the impact of new digital technologies on industry and user practices, study how internet distribution platforms are transforming the way we communicate, the role of broadcast radio and television, and creative digital story techniques. These courses combine media history and theory with the study of professional media practices. Advanced level core courses include media law, media research, global media, online democracy, professional practices, media and creative theory, and a range of options including a media industry placement. The placement, which is highly recommended, allows students to gain valuable work experience and contribute toward a project for their host organisation.

    The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.

    If studying one of the available majors including Journalism, Marketing, Game Art, Digital Production, Photographic Imaging, Graphic Design or Computer Graphic Imaging and Visual Effects you will undertake courses in place of your upper level electives to allow for the major.

    The specialist Journalism curriculum starts in the second year of study. This follows the level I core courses shared by all Bachelor of Media students in first year. From second year, students study journalism core courses alongside media core courses, and can choose from a wide range of journalism approved electives. The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.

    The specialist Marketing curriculum starts in the second half of the first year of study. Students will also undertake the level I core courses shared by all Bachelor of Media students in first year. From the second semester of first year, students will study marketing core courses alongside media core courses, and have a choice of Marketing Communication, International Marketing, Services Marketing, Brand Management and International Trade and Investment Policy, International Business, Management and Organisational Behaviour. The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.

    Students studying the Bachelor of Media with a Media Production Major will begin their Major in the second semester of their first year of (full-time) study. Out of a total of 72 units within their degree, 36 will include core media courses which are required by all Bachelor of Media students, 24 units will be their chosen Media Production Major and the remainder will be made up from a wide range of elective courses.

  • Assessment

    Essays, tutorial or workshop participation, projects, internship and research project option, exams.

  • Related Programs
  • Admission and Fee Information

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Apply through SATAC www.satac.edu.au
    2014 CSP ATAR 68
    Adelaide Approved Score 70
    2014 CSP IB 24
    Annual tuition fees
    Commonwealth-supported place: $6,425
    Mid-year entry? Yes
    Deferment? Yes - 2 year
    Enquiries Ask Adelaide
    Selection Criteria
    Year 12 applicants
    You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Australian Tertiary Admissions Rank (ATAR).

    Alternative entry pathways
    • Higher Education applicants
      You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. GPAs earned from non-award study within the Faculty of Humanities & Social Sciences are also considered.
    • VET applicants
      You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award.
    • Special Entry applicants
      You must be 18 years or over before 1 February 2015. If you have studied at higher education level in the last two years (for 2015 entry this means you were enrolled in either 2013 or 2014), you must not have accumulated more than a TOTAL of 2 years full-time (or part-time equivalent) higher education study (ie. including any study prior to 2013). If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wirltu Yarlu for further information.
    • Without formal qualifications?
      You may be eligible for our special access schemes.
    • Other Entry Pathways
    How to Apply
    Apply through SATAC: www.satac.edu.au

    International applicants

    Not an international applicant?

    International ATAR 70
    IB 25
    IELTS Overall 6 [more info]
    Annual tuition fees International student place: $26,000
    Mid-year entry? Yes
    CRICOS 041717A
    Enquiries Ask Adelaide
    Selection Criteria
    Equivalent Scores
    International ATAR 70
    IB 25
    IELTS
    Overall
    Reading
    Listening
    Speaking
    Writing
    6
    5.5
    5.5
    6
    6
    A-Level 6
    UEC [Malaysia] 25
    SAT [US] 1540
    OSSD OAC [Canadian Pre-U] 65
    Eynesbury Foundation Program 339
    Bradford Foundation Program 70
    How to Apply

    International applicants applying with Australian year 12 results

    Not an international applicant applying with Australian year 12 results?

    International ATAR 70
    Annual tuition fees International student place: $26,000
    Mid-year entry? Yes
    Enquiries Ask Adelaide
    Selection Criteria
  • Areas of Specialisation

    Marketing

    Marketing is a primary business function of any organisation and is the management process responsible for identifying customer needs and wants. The Bachelor of Media with a Marketing major allows students to understand the role of marketing within and between organisations. Students will gain a grounding in marketing theory, learn how to prepare marketing reports and plans, undertake a diagnostic case study, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on real world business problems.

    Journalism

    The Bachelor of Media with a Journalism specialisation has been developed in collaboration with media and journalism industry organisations to deliver a study experience that is unique in Australia. Students who study this progrm develop the practical skills required to work in a rapidly changing industry. Writing effective news stories remains the core skill required of every journalist. Students learn this craft and develop skills that will enable them to enter their journalistic career ready to work with a range of new media platforms used for the presentation of stories, including video, websites and social media. Students graduate with an understanding of how to integrate a wider range of voices in their writing and reporting, an important skill given the rapid growth in social media and user-generated content. Graduates are prepared for the challenge of new media environments and audience demands.

    Graphic Design

    This major enables an in-depth knowledge of commercial practices within the graphic design industry. Students are guided through an intense studio-based program using industry standard software. Students are taught high-level technical production and pre-press skills, enabling them to see a project through from initial concept to final publication. Subjects covered include: design, typography, photo imaging, computing, multimedia, interface design, marketing, advertising, art history, drawing and illustration.

    Photographic Imaging

    In this major students develop a thorough knowledge base of photographic and visual communication skills within an elected field of commercial photography. Students work within a world-class photographic studio that includes a full cyclorama. Students learn a range of photographic techniques for advertising, editorial, portraiture, still-life, architecture, fashion and illustration. The major has on-location and studio components and will cover: the principles of camera operation; the use of light meters (ambient and flash) on location and in the studio; the foundations of lighting, including an introduction to studio flash, lighting types, quality and styles; and the fundamentals of design and composition. Students enrolled in the photographic imaging specialisation are required to have access to an SLR camera with manual override capabilities. The Centre for Creative Industries has a large range of Canon lenses and a small number of Nikon lenses that students can borrow.

    Game Art

    This major delivers the art skills required to design and develop 3D models and textures for a variety of genres that use interactive digital technology, such as the simulation and serious games genres. Emphasis is placed on modelling, texturing, concept development and drawing. Students work with software such as Maya and Photoshop.

    Digital Production

    The digital production major introduces students to digital production environments such as the graphic design and print shop, finished art and web design studio, and magazine and digital publishing industry. Students initially gain skills in computer applications, design techniques for print and web, finished art processes and digital print. Further study includes planning, design and construction of web sites, digital publications for tablets and other media devices, magazines and books as well as personalised print campaigns.

    Computer Graphic Imaging and Visual Effects

    In this major students receive an introduction to the field of visual effects and 3D computer animation for television and cinema.  Students are taught the practical and theoretical aspects of the movie and TV making process so they understand where computer generated imagery fits in to the workflow of a production

     

    Please note: Majors are not available with double degrees

  • Study Plans

    The study plans given are examples of pathways through this degree.

    Indicative study plan
    Level 1S1 MDIA 1002
    Introduction to Media: Digital Revolutions
    MDIA 1007
    Digital Platforms
    ARTS 1007
    The Enquiring Mind: Arts of Engagement
    Open Elective
    S2 MDIA 1004
    Broadcast: TV and Radio
    MDIA 1006
    Story/Technology: Writing Techniques
    Open Elective Open Elective
    Level 2/
    Advanced Level
    S1 MDIA 2302
    Media Research Methods
    Media Closed Elective Open Elective Open Elective
    S2 MDIA 2301
    Media Policy and Media Law
    MDIA 2306
    Media Theory
    Open Elective Open Elective
    Level 3/
    Advanced Level
    S1 MDIA 3310
    Professional Practice
    Media Closed Elective Open Elective Open Elective
    S2 Media Closed Elective Media Closed Elective Open Elective Open Elective

    Bachelor of Media with Journalism Major
    Indicative study plan
    Level 1S1 MDIA 1002
    Introduction to Media: Digital Revolutions
    MDIA 1007
    Digital Platforms
    ARTS 1007
    The Enquiring Mind: Arts of Engagement
    Open Elective
    S2 MDIA 1004
    Broadcast: TV and Radio
    MDIA 1006
    Story/Technology: Writing Techniques
    Open Elective Open Elective
    Level 2/
    Advanced Level
    S1 MDIA 2302
    Media Research Methods
    Media Closed Elective MDIA 2334
    Writing for News Media
    Journalism Closed Elective
    S2 MDIA 2301
    Media Policy and Media Law
    MDIA 2306
    Media Theory
    MDIA 2333
    Reporting: Principles and Practice
    Journalism Closed Elective
    Level 3/
    Advanced Level
    S1 MDIA 3310
    Professional Practice
    Media Closed Elective MDIA 3329
    Transforming Journalism: Adv Reporting Workshop (6 units)
    S2 Media Closed Elective Media Closed Elective MDIA 3329
    Reporting Across Digital Media Platforms
    Journalism Closed Elective

    Bachelor of Media with Marketing Major
    Indicative study plan
    Level 1S1 MDIA 1002
    Introduction to Media: Digital Revolutions
    MDIA 1007
    Digital Platforms
    MARKETNG 1001 Introduction to Marketing I ARTS 1007
    The Enquiring Mind: Arts of Engagement
    S2 MDIA 1004
    Broadcast: TV and Radio
    MDIA 1006 Story/Technology: Writing Techniques Open Elective Open Elective
    Level 2/
    Advanced Level
    S1 MDIA 2302
    Media Research Methods
    Media Closed Elective Open Elective Two courses (6 units) from:
    COMMGMT 2500
    Organisational Behaviour II* (semester 2)
    COMMGMT 2502
    Organisational Dynamics II* (semester 2)
    COMMGMT 2503
    Small and Family Business Perspectives II* (semester 1)
    INTBUS 2500
    International Business II (semester 2)

     

    S2

    MDIA 2301
    Media Policy and Media Law
    MDIA 2306
    Media Theory
    MARKETNG 2501 Consumer Behaviour II
    Level 3/
    Advanced Level
    S1 MDIA 3310 Professional Practice Media Closed Elective MARKETNG 3502
    Market Research III
    Two courses (6 units) from:
    MARKETNG 3500
    Marketing Communications III (Summer school or semester 1)
    MARKETNG 3501
    International Marketing III* (semester 2)
    MARKETNG 3505
    Management of Brands (semester 1)
    S2 Media Closed Elective Media Closed Elective MARKETING 3503
    Market Strategy and Project III*
    Note: *Some courses in this major have pre-requisites and assumed knowledge

    Bachelor of Media with Media Production Major
    Indicative study plan
    Level 1S1 MDIA 1002
    Introduction to Media: Digital Revolutions
    MDIA 1007
    Digital Platforms
    ARTS 1007
    The Enquiring Mind: Arts of Engagement
    Open Elective
    S2 MDIA 1004
    Broadcast: TV and Radio
    MDIA 1006
    Story/Technology: Writing Techniques
    Media Production Course I (6 units)
    Level 2/
    Advanced Level
    S1 MDIA 2302
    Media Research Methods
    Media Closed Elective Media Production Course II (6 units)
    S2 MDIA 2301
    Media Policy and Media Law
    MDIA 2306
    Media Theory
    Media Production Course III (6 units)
    Level 3/
    Advanced Level 
    S1 MDIA 3310
    Professional Practice
    Media Closed Elective Media Production IV (6 units)
    S2 Media Closed Elective Media Closed Elective Open Elective Open Elective
    Note: Media Production Majors are taught at TAFE SA's Tea Tree Gully campus. You can choose from Computer Graphic Imaging (CGI) and Visual Effects, Game Art, Digital Production, Photographic Imaging, and Graphic Design.

  • Career Opportunities

    Graduates have found successful careers in numerous roles. Potential careers are listed below.

    Potential careers

    Market Researcher, Marketer / Marketing Manager, Brand Marketer, Columnist, Copywriter, Project Officer, Public Servant, Feature Writer, Film Director / Film Critic, Food Marketer, Government Officer, Communications Officer, Electronic Publisher, Entertainment Industry, Administrative Assistant, Lecturer, Art Director, Arts Administrator, Marketing Planner, Author, Novelist, Designer, ...

  • Graduate Attributes
  • Work Placement

    All Bachelor of Media students have the opportunity to take part in a Media Industry Placement as an elective toward their degree.  It is highly recommended for those who wish to enter the industry directly after completion of their undergraduate degree. 

    The placement allows students to gain work experience, and contribute toward a host organisation project.  Students should negotiate their own placements with organisations of their choice, after discussion with the Head of Discipline.  Proposed projects require sign-off by the Media Industry Placement Convenor and Head of School.  It is the responsibility of the student to ensure that the Media Industry Placement does not clash with their other courses.   Students may elect to do the Placement during vacation time if staff are available to supervise them, and the host organisation and the University agree on a mutually acceptable time frame.

  • Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

  • Further Information

    Please direct enquiries to the Ask Adelaide
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

  • Useful Links

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Monday, 9 Feb 2015

 

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