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Bachelor of Media

Degree Type Bachelor

Duration 3 years full-time or part-time equiv.

SATAC Code 324041


The Bachelor of Media provides an overview of the media industry as a whole where students gain an important grounding of the complex industry in their first year, and then specialise their skills to their chosen career path in second and third year. Students can major in Journalism, Marketing, or Media Production* in Graphic Design, Game Art, Digital Production, Photographic Imaging, or Computer Graphic Imaging and Visual Effects.

The degree has a focus on the latest developments in digital and interactive media and is therefore at the forefront of industry. Creative media practices include writing, research and reporting, digital story-telling, radio production, and film/video production.

As a part of their studies students can do an internship with a professional media organisation of their choice, further tailoring their degree to their chosen career and area of interest within the media industry.

*Media Production specialisations are studied in collaboration with TafeSA at the Centre for Creative Industries in Tea Tree Gully and also the City Campus. The centre houses a world-class, purpose-built digital design hub that provides students with the latest technologies relevant to studying their media major.

Please note: media majors are not available in double degrees.

*Due to course prerequisites, midyear entrants may not be able to commence a digital production major until second year.

Study Abroad and Exchange Opportunities

The University has student exchange links with over 100 overseas institutions. You can study overseas for one or two semesters which counts as credit towards your degree program at the University of Adelaide. In addition there are no extra tuition fees for this study. What better way to test out newly developed language skills or experience another culture as you learn?

  • Program Structure

    In first year, you will take core courses on the impact of new digital technologies on industry and user practices, study how internet distribution platforms are transforming the way we communicate, the role of broadcast radio and television, and creative digital story techniques. These courses combine media history and theory with the study of professional media practices. Advanced level core courses include media law, media research, global media, online democracy, professional practices, media and creative theory, and a range of options including a media industry placement. The placement, which is highly recommended, allows students to gain valuable work experience and contribute toward a project for their host organisation.

    The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.

    If studying one of the available majors including Journalism, Marketing, Game Art, Digital Production, Photographic Imaging, Graphic Design or Computer Graphic Imaging and Visual Effects you will undertake courses in place of your upper level electives to allow for the major.

    The specialist Journalism curriculum starts in the second year of study. This follows the level I core courses shared by all Bachelor of Media students in first year. From second year, students study journalism core courses alongside media core courses, and can choose from a wide range of journalism approved electives. The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.

    The specialist Marketing curriculum starts in the first year of study. Students undertake the level I core courses shared by all Bachelor of Media students in first year. From the second semester of first year, students will study marketing core courses alongside media core courses, and have a choice of Marketing Communication, International Marketing, Services Marketing, Brand Management and International Trade and Investment Policy, International Business, Management and Organisational Behaviour. The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.

    Students studying the Bachelor of Media with a Media Production major will begin their major in the second semester of their first year of (full-time) study. Out of a total of 72 units within their degree, 36 will include core media courses which are required by all Bachelor of Media students, 24 units will be their chosen Media Production major and the remainder will be made up from a wide range of elective courses.

  • Assessment

    Essays, tutorial or workshop participation, projects, internship and research project option, exams.

  • Related Programs
  • Admission and Fee Information

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Apply through SATAC
    Adelaide Approved Score 70
    2016 CSP IB 24
    Mid-year entry? Yes
    Deferment? Yes - 2 year
    Enquiries Ask Adelaide
    Selection Criteria
    Year 12 applicants
    You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Australian Tertiary Admissions Rank (ATAR).

    Alternative entry pathways
    • Higher Education applicants
      You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. GPAs earned from non-award study within the Faculty of Arts are also considered.
    • VET applicants
      You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award.
    • Special Entry applicants
      You must be 18 years or over before 1 February 2017. If you have studied at higher education level in the last two years (for 2017 entry this means you were enrolled in either 2016 or 2015), you must not have accumulated more than a TOTAL of 2 years full-time (or part-time equivalent) higher education study (ie. including any study prior to 2015). If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wirltu Yarlu for further information.
    • Without formal qualifications?
      You may be eligible for our special access schemes.
    • Credit Estimator
      The Credit Estimator is an application that provides information about the possible credit you may receive at the University of Adelaide based on your prior learning.
    • TAFE/VET Credit Pathway
    • Other Entry Pathways
    How to Apply
    Apply through SATAC:

    International applicants

    Not an international applicant?

    IB 25
    IELTS Overall 6 [more info]
    Annual tuition fees International student place: $29,000
    Mid-year entry? Yes
    CRICOS 041717A
    Enquiries Ask Adelaide
    Selection Criteria
    Equivalent Scores
    IB 25
    A-Level 6
    UEC [Malaysia] 25
    SAT [US] 1540
    ISC & CBSE [India] 60%
    ISBE [India] [1] 70%
    OSSD OAC [Canadian Pre-U] 65
    Eynesbury Foundation Program 339
    Bradford Foundation Program 70
    [1] Acceptable Indian State Board Examinations: Maharashtra, Karnataka, Andra Pradesh, Tamil Nadu
    How to Apply

    International applicants applying with Australian year 12 results

    Not an international applicant applying with Australian year 12 results?

    Annual tuition fees International student place: $29,000
    Mid-year entry? Yes
    Enquiries Ask Adelaide
    Selection Criteria
  • Areas of Specialisation


    Marketing is a primary business function of any organisation and is the management process responsible for identifying customer needs and wants. The Bachelor of Media with a Marketing major allows students to understand the role of marketing within and between organisations. Students will gain a grounding in marketing theory, learn how to prepare marketing reports and plans, undertake a diagnostic case study, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on real world business problems.


    The Bachelor of Media with a Journalism specialisation has been developed in collaboration with media and journalism industry organisations to deliver a study experience that is unique in Australia. Students who study this program develop the practical skills required to work in a rapidly changing industry. Writing effective news stories remains the core skill required of every journalist. Students learn this craft and develop skills that will enable them to enter their journalistic career ready to work with a range of new media platforms used for the presentation of stories, including video, websites and social media. Students graduate with an understanding of how to integrate a wider range of voices in their writing and reporting, an important skill given the rapid growth in social media and user-generated content. Graduates are prepared for the challenge of new media environments and audience demands.

    Graphic Design

    This major enables an in-depth knowledge of commercial practices within the graphic design industry. Students are guided through an intense studio-based program using industry standard software. Students are taught high-level technical production and pre-press skills, enabling them to see a project through from initial concept to final publication. Subjects covered include: design, typography, photo imaging, computing, multimedia, interface design, marketing, advertising, art history, drawing and illustration.

    Photographic Imaging

    In this major students develop a thorough knowledge base of photographic and visual communication skills within an elected field of commercial photography. Students work within a world-class photographic studio that includes a full cyclorama. Students learn a range of photographic techniques for advertising, editorial, portraiture, still-life, architecture, fashion and illustration. The major has on-location and studio components and will cover: the principles of camera operation; the use of light meters (ambient and flash) on location and in the studio; the foundations of lighting, including an introduction to studio flash, lighting types, quality and styles; and the fundamentals of design and composition. Students enrolled in the photographic imaging specialisation are required to have access to an SLR camera with manual override capabilities. The Centre for Creative Industries has a large range of Canon lenses and a small number of Nikon lenses that students can borrow.

    Game Art

    This major delivers the art skills required to design and develop 3D models and textures for a variety of genres that use interactive digital technology, such as the simulation and serious games genres. Emphasis is placed on modelling, texturing, concept development and drawing. Students work with software such as Maya and Photoshop.

    Digital Production

    The digital production major introduces students to digital production environments such as the graphic design and print shop, finished art and web design studio, and magazine and digital publishing industry. Students initially gain skills in computer applications, design techniques for print and web, finished art processes and digital print. Further study includes planning, design and construction of web sites, digital publications for tablets and other media devices, magazines and books as well as personalised print campaigns.

    Computer Graphic Imaging and Visual Effects

    In this major students receive an introduction to the field of visual effects and 3D computer animation for television and cinema.  Students are taught the practical and theoretical aspects of the movie and TV making process so they understand where computer generated imagery fits in to the workflow of a production


    Please note: Majors are not available with double degrees

  • Study Plans

    The study plans given are examples of pathways through this degree.

    Indicative study plan
    Level 1S1 MDIA 1002
    Introduction to Media: Digital Revolutions
    MDIA 1007
    Digital Platforms
    ARTS 1007
    The Enquiring Mind: Freedom and Media (semester 1 or 2)
    Elective Level I
    S2 MDIA 1004
    Exploring TV and Radio
    MDIA 1006
    Story/Technology: Writing Techniques
    Elective Level I Elective Level I
    Level 2S1 MDIA 2306
    Media Theory
    Media Closed Elective Level II or III Elective Level II or III Elective Level II or III
    S2 MDIA 2301
    Media Policy and Media Law
    MDIA 2302
    Media Research Methods
    Elective Level II or III Elective Level II or III
    Level 3S1 MDIA 3310
    Professional Practice
    Media Closed Elective Level II or III Elective Level II or III Elective Level II or III
    S2 Media Closed Elective Level II or III Media Closed Elective Level II or III Elective Level II or III Elective Level II or III
    Note: Specialisations are available in Journalism, Marketing and Media Production. Please visit the Faculty of Arts website for study plans for these pathways.

  • Career Opportunities

    Graduates have found successful careers in numerous roles. Potential careers are listed below.

    Potential careers

    Market Researcher, Marketer / Marketing Manager, Brand Marketer, Columnist, Copywriter, Project Officer, Public Servant, Feature Writer, Film Director / Film Critic, Food Marketer, Government Officer, Communications Officer, Electronic Publisher, Entertainment Industry, Administrative Assistant, Lecturer, Art Director, Arts Administrator, Marketing Planner, Author, Novelist, Designer, ...

  • Graduate Attributes
  • Work Placement

    All Bachelor of Media students have the opportunity to take part in a Media Industry Placement as an elective toward their degree.  It is highly recommended for those who wish to enter the industry directly after completion of their undergraduate degree. 

    The placement allows students to gain work experience, and contribute toward a host organisation project.  Students should negotiate their own placements with organisations of their choice, after discussion with the Head of Discipline.  Proposed projects require sign-off by the Media Industry Placement Convenor and Head of School.  It is the responsibility of the student to ensure that the Media Industry Placement does not clash with their other courses.   Students may elect to do the Placement during vacation time if staff are available to supervise them, and the host organisation and the University agree on a mutually acceptable time frame.

  • Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

  • Further Information

    Please direct enquiries to the Ask Adelaide
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

  • Useful Links

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Thursday, 12 May 2016


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