Back to search

Bachelor of Media

Degree Type Bachelor

Duration 3 years full-time or part-time equiv.

SATAC Code 324041


This degree provides a theoretical understanding of media practices while teaching practical media skills, with a focus on the latest developments in digital and interactive media. Creative media practices can include writing, research and reporting, digital story telling, radio production, and film/video production.

Graduates of the Bachelor of Media are prepared to enter cross-media roles and have potential to find careers as writers, editors, social media coordinators, digital content officers, producers, journalists and professional communicators in business, government and community organisations. Graduates may also choose careers as independent freelancers.
This degree appeals to students who are interested in working in the new fields and occupations created by digitisation and networking changes affecting mainstream media and society.

Bachelor of Media students can add majors to their degree including Journalism, Marketing, Graphic Design, Game Art, Digital Production, Photographic Imaging, and Computer Graphic Imaging and Visual Effects. Graphic Design*, Game Art*, Digital Production*, Photographic Imaging*, and Computer Graphic Imaging and Visual Effects* are studied in collaboration with TafeSA at the Centre for Creative Industries in Tea Tree Gully. The centre houses a world-class, purpose-built digital design hub, that provides students with the latest technologies relevant to studying their media major.

Students are encouraged to undertake an internship with a professional organisation as a part of their program.

Please note: media majors are not available in double degrees.

*Due to course prerequisites, midyear entrants may not be able to commence a digital production major until second year.

Study Abroad and Exchange Opportunities

The University has student exchange links with over 100 overseas institutions. You can study overseas for one or two semesters which counts as credit towards your degree program at the University of Adelaide. In addition there are no extra tuition fees for this study. What better way to test out newly developed language skills or experience another culture as you learn?

  • Program Structure

    In first year, you will take core courses on the impact of new digital technologies on industry and user practices, study how internet distribution platforms are transforming the way we communicate, the role of broadcast radio and television, and creative digital story techniques. These courses combine media history and theory with the study of professional media practices. Advanced level core courses include media law, media research, global media, online democracy, professional practices, media and creative theory, and a range of options including a media industry placement. The placement, which is highly recommended, allows students to gain valuable work experience and contribute toward a project for their host organisation.

    The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.

    If studying one of the available majors including Journalism, Marketing, Game Art, Digital Production, Photographic Imaging, Graphic Design or Computer Graphic Imaging and Visual Effects you will undertake eight courses in place of your upper level electives to allow for the major.

    The specialist Journalism curriculum starts in the second year of study. This follows the level I core courses shared by all Bachelor of Media students in first year. From second year, students study journalism core courses alongside media core courses, and can choose from a wide range of journalism approved electives. The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.

    The specialist Marketing curriculum starts in the second year of study. This follows the level I core courses shared by all Bachelor of Media students in first year. From second year, students study marketing core courses alongside media core courses, and have a choice of Marketing Communication, International Marketing, Services Marketing, Brand Management and International Trade and Investment Policy, International Business, Management and Organisational Behaviour. The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.

    Students studying the Bachelor of Media with a Media Production Major will begin their Major in the second semester of their first year of (full-time) study. Out of a total of 72 units within their degree, 36 will include core media courses which are required by all Bachelor of Media students, 24 units will be their chosen Media Production Major and the remainder will be made up from a wide range of elective courses.

  • Assessment

    Essays, tutorial or workshop participation, projects, internship and research project option, exams.

  • Related Programs
  • Admission and Fee Information

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Apply through SATAC
    2013 CSP ATAR 68
    Adelaide Approved Score 70
    2013 CSP IB 24
    Annual tuition fees
    Commonwealth-supported place: $6,100
    Mid-year entry? Yes
    Deferment? Yes - 2 year
    Enquiries Ask Adelaide
    Selection Criteria
    Year 12 applicants
    You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Australian Tertiary Admissions Rank (ATAR).

    Alternative entry pathways
    • Higher Education applicants
      You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. GPAs earned from non-award study within the Faculty of Humanities & Social Sciences are also considered.
    • VET applicants
      You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award.
    • Special Entry applicants
      You must be 18 years or over before February 1st of the year that you will be studying. If you have studied a higher education program within the last two years, you must not have studied more than 2 years full-time equivalent in that program and you must not hold a completed higher education level award. If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Personal Competencies (PC) and Employment Experience (EE) statements may also contribute to your rank. Your STAT result is not weighted between verbal and quantitative components. If you submit a PC or EE statement, and one of these ranks higher than your STAT score, then the highest ranking statement will contribute 50% to your overall rank and the STAT will contribute the remaining 50%. If you do not submit a PC or EE statement, or if the statements have a lower rank than the STAT, then you will compete for a place on the basis of your STAT result only. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
    • Without formal qualifications?
      You may be eligible for our special access schemes.
    • Other Entry Pathways
    How to Apply
    Apply through SATAC:

    International applicants

    Not an international applicant?

    IB 25
    IELTS Overall 6 [more info]
    Annual tuition fees International student place: $24,500
    Mid-year entry? Yes
    CRICOS 041717A
    Enquiries Ask Adelaide
    Selection Criteria
    Equivalent Scores
    IB 25
    A-Level 6
    UEC [Malaysia] 25
    SAT [US] 1540
    OSSD OAC [Canadian Pre-U] 65
    Eynesbury Foundation Program 339
    Bradford Foundation Program 70
    How to Apply

    International applicants applying with Australian year 12 results

    Not an international applicant applying with Australian year 12 results?

    Annual tuition fees International student place: $24,500
    Mid-year entry? Yes
    Enquiries Ask Adelaide
    Selection Criteria
  • Areas of Specialisation


    Marketing is a primary business function of any organisation and is the management process responsible for identifying customer needs and wants. The Bachelor of Media with a Marketing major allows students to understand the role of marketing within and between organisations. Students will gain a grounding in marketing theory, learn how to prepare marketing reports and plans, undertake a diagnostic case study, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on real world business problems.


    The Bachelor of Media with a Journalism specialisation has been developed in collaboration with media and journalism industry organisations to deliver a study experience that is unique in Australia. Students who study this progrm develop the practical skills required to work in a rapidly changing industry. Writing effective news stories remains the core skill required of every journalist. Students learn this craft and develop skills that will enable them to enter their journalistic career ready to work with a range of new media platforms used for the presentation of stories, including video, websites and social media. Students graduate with an understanding of how to integrate a wider range of voices in their writing and reporting, an important skill given the rapid growth in social media and user-generated content. Graduates are prepared for the challenge of new media environments and audience demands.

    Graphic Design

    This major enables an in-depth knowledge of commercial practices within the graphic design industry. Students are guided through an intense studio-based program using industry standard software. Students are taught high-level technical production and pre-press skills, enabling them to see a project through from initial concept to final publication. Subjects covered include: design, typography, photo imaging, computing, multimedia, interface design, marketing, advertising, art history, drawing and illustration.

    Photographic Imaging

    In this major students develop a thorough knowledge base of photographic and visual communication skills within an elected field of commercial photography. Students work within a world-class photographic studio that includes a full cyclorama. Students learn a range of photographic techniques for advertising, editorial, portraiture, still-life, architecture, fashion and illustration. The major has on-location and studio components and will cover: the principles of camera operation; the use of light meters (ambient and flash) on location and in the studio; the foundations of lighting, including an introduction to studio flash, lighting types, quality and styles; and the fundamentals of design and composition. Students enrolled in the photographic imaging specialisation are required to have access to an SLR camera with manual override capabilities. The Centre for Creative Industries has a large range of Canon lenses and a small number of Nikon lenses that students can borrow.

    Game Art

    This major delivers the art skills required to design and develop 3D models and textures for a variety of genres that use interactive digital technology, such as the simulation and serious games genres. Emphasis is placed on modelling, texturing, concept development and drawing. Students work with software such as Maya and Photoshop.

    Digital Production

    The digital production major introduces students to digital production environments such as the graphic design and print shop, finished art and web design studio, and magazine and digital publishing industry. Students initially gain skills in computer applications, design techniques for print and web, finished art processes and digital print. Further study includes planning, design and construction of web sites, digital publications for tablets and other media devices, magazines and books as well as personalised print campaigns.

    Computer Graphic Imaging and Visual Effects

    In this major students receive an introduction to the field of visual effects and 3D computer animation for television and cinema.  Students are taught the practical and theoretical aspects of the movie and TV making process so they understand where computer generated imagery fits in to the workflow of a production


    Please note: Majors are not available with double degrees

  • Study Plans

    The study plans given are examples of pathways through this degree.

    Current students, please visit the below link for your study plan templates:


    Level I

     Choose the following courses to the value of 24 units

    • MDIA 1002 Introduction to Media: Digital Revolutions
    • MDIA 1004 Broadcast: Television and Radio
    • MDIA 1006 Story/Technology: Writing Techniques
    • MDIA 1007 Digital Platforms
    • ARTS 1007 The Enquiring Mind: Arts of Engagement
    • 3 x Level I elective courses

    Level II

    Courses to the value of 24 units

    • MDIA 2301 Media Policy and Media Law
    • MDIA 2302 Media Research Methods
    • MDIA 2306 Media Theory
    • Advanced Level Media closed elective
    • 4 x Advanced Level elective courses

    Level III

    Courses to the value of 24 units

    • MDIA 3310 Professional Practice
    • 3 x Advanced Level Media closed electives
    • 4 x Advanced Level elective courses

    Note: A maximum of 24 units of elective courses may be taken from faculties other than Humanities and Social Sciences.

    Media Electives

    *This course will be offered for the last time in 2014 and is being replaced by MDIA 3330 Overseas Intensive Courses.

    Students may study one of the following intensive courses to receive 3 units of Advanced Level Media credit. The courses are offered as part of the Australian Institute for Mobility (AIM) Overseas program, and are taught in intensive mode (3-4 weeks in duration) in English. Contact the Faculty of Arts Office for further information:
    Big Data and Social Media Analysis (USA)
    E-Marketing and Management (France)
    Fashion Events and Public Relations (Florence)
    Fashion Marketing (Milan)
    Film (Italy)
    New Media for Business and Marketing (USA)

    Please note that not all courses are available in every year

    Marketing Major

    Students who wish to undertake a major in Marketing may elect to complete the following courses in lieu of Humanities and Social Sciences elective courses (24 units):

    Level I

    Level II

    Level III


    Journalism Major

    Students who wish to undertake a Journalism specialisation may elect to complete the following courses in lieu of the Advanced Level Humanities and Social Sciences elective courses (24 units):

    Advanced Level Courses


    Students who wish to undertake a major in the following Media Production Majors may elect to complete the following courses in lieu of Humanities and Social Sciences elective courses (24 units):

    CGI and Visual Effects Major

    Level I

    Level II

    Level  III

    Game Art Major

    Level I

    Level II

    • MDIA 2210 CGI and Visual Effects II
    • MDIA 2211 CGI and Visual Effects III

    Level III


    Photographic Imaging Major

    Level I

    Level II

    Level III


    Graphic Design Major

    Level I

    Level II

    Level III


    Digital Production Major

    Level I

    Level II

    Level III


  • Career Opportunities

    Graduates have found successful careers in numerous roles. Potential careers are listed below.

    Potential careers

    Market Researcher, Marketer / Marketing Manager, Brand Marketer, Columnist, Copywriter, Project Officer, Public Servant, Feature Writer, Film Director / Film Critic, Food Marketer, Government Officer, Communications Officer, Electronic Publisher, Entertainment Industry, Administrative Assistant, Lecturer, Art Director, Arts Administrator, Marketing Planner, Author, Novelist, Designer, ...

  • Graduate Attributes
  • Work Placement

    All Bachelor of Media students have the opportunity to take part in a Media Industry Placement as an elective toward their degree.  It is highly recommended for those who wish to enter the industry directly after completion of their undergraduate degree. 

    The placement allows students to gain work experience, and contribute toward a host organisation project.  Students should negotiate their own placements with organisations of their choice, after discussion with the Head of Discipline.  Proposed projects require sign-off by the Media Industry Placement Convenor and Head of School.  It is the responsibility of the student to ensure that the Media Industry Placement does not clash with their other courses.   Students may elect to do the Placement during vacation time if staff are available to supervise them, and the host organisation and the University agree on a mutually acceptable time frame.

  • Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

  • Further Information

    Please direct enquiries to the Ask Adelaide
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

  • Useful Links

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Wednesday, 2 Jul 2014


Ask Adelaide

Call us +61 8 8313 7335
(Toll free) 1800 061 459
Contact us
Study Info