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Bachelor of Media

Degree Type Bachelor

Duration 3 years full-time or part-time? equiv.

SATAC Code 324041

2011
ATAR
65.25

  • Program Outline

    This innovative program combines the university’s strong research culture with a theoretical and practical focus on the latest developments in digital and interactive media. Through a strong grounding in media history, theory, analysis and creative practices, you will be prepared for cross-media and professional communication work in business, government and community organisations, as well as independent media work. You will learn to think of yourself as a critical consumer of media product, and an innovative, ethical and professional practitioner for a range of media.

    This degree suits resourceful and committed students who want to prepare for the new fields and occupations created by digitisation and networking changes affecting mainstream media, and society more generally.

    Bachelor of Media students can also now add a Marketing specialisation by undertaking eight courses in place of their upper level electives, increasing their employment prospects upon graduation. Opportunities to undertake an internship with a professional organisation are also available.

     

    Study Abroad and Exchange Opportunities

    The University has student exchange links with over 100 overseas institutions. You can study overseas for one or two semesters which counts as credit towards your degree program at the University of Adelaide. In addition there are no extra tuition fees for this study. What better way to test out newly developed language skills or experience another culture as you learn?

  • Program Structure

    In first year, you will take core courses on the impact of new digital technologies on industry and user practices, study how Internet distribution platforms are transforming the way we communicate, the role of broadcast radio and television, and creative digital story techniques. These courses combine media history and theory with the study of professional media practices. Advanced level core courses include media law, media research, global media, online democracy, professional practices, media and creative theory, and a range of options including a media industry placement. The placement, which is highly recommnended, allows students to gain valuable work experience and contribute toward a project for their host organisation

     

  • Assessment

    Essays, tutorial or workshop participation, projects, internship and research project option, exams.

  • Related Programs

    Honours Degree of Bachelor of Media 

    Double Degrees 

    If you have strong interests in more than one area, then completing a double degree is a great investment. Most double degrees can be completed in four years of full time study and you will graduate with two parchments. The following double degree programs have direct entry codes for SATAC:

    Concurrent Degrees

    Are you enrolled in a single degree and would like to apply for a second degree? Have you ever wondered if you could study a combination of programs not covered in any of the listed double degrees? Both of these options are possible. And, by selecting the appropriate courses to enrol in, you can complete both awards in four years of full time study.

    You can apply through SATAC for one program, and then apply for the second program the following year. Even better, you may be able to apply internally through the university for your second program in the middle of the year. The university rules for internal transfers, i.e. transferring from one degree to another or applying to enrol in a second degree can be found at http://www.adelaide.edu.au/student/admission/internaltransfers.

    Please talk to the Faculty Office for enrolment advice if you are considering this option.

    Diploma in Languages

    Studying for a humanities and social sciences degree means you can choose to study a language as part of your degree. Alternatively, any student enrolled in an undergraduate program at the university can elect to study a language through the Diploma in Languages. Start as a complete beginner or with more advanced knowledge and choose from Chinese, French, German, Indonesian, Italian, Japanese, Modern Greek or Spanish. The Diploma in Languages will extend study for one year to fit the language sequence, and you will graduate with certificates in both your program and the Diploma in Languages. You will leave university with language expertise, communication skills and greater cultural insight.

    *The Diploma in Languages is not available to international students. 

  • Admission and Fee Information

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant? ?

    SATAC Code 324041
    2011 CSP ATAR 65.25
    Adelaide Approved Score ? 70
    2011 CSP IB 24
    Annual tuition fees ?
    Commonwealth-supported place: $5,648
    Mid-year entry? Yes
    Deferment? Yes - 2 year
    Enquiries University Contact Centre
    Selection Criteria ?
    Year 12 applicants
    You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Australian Tertiary Admissions Rank (ATAR).
    Alternative entry pathways
    • Higher Education applicants
      You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. GPAs earned from non-award study within the Faculty of Humanities & Social Sciences are also considered.
    • VET applicants
      You must have completed a Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award.
    • Special Entry applicants
      You must be 18 years or over before February 1st of the year that you will be studying. If you have studied a higher education program within the last two years, you must not have studied more than 2 years full-time equivalent in that program and you must not hold a completed higher education level award. If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Personal Competencies (PC) and Employment Experience (EE) statements may also contribute to your rank. Your STAT result is not weighted between verbal and quantitative components. If you submit a PC or EE statement, and one of these ranks higher than your STAT score, then the highest ranking statement will contribute 50% to your overall rank and the STAT will contribute the remaining 50%. If you do not submit a PC or EE statement, or if the statements have a lower rank than the STAT, then you will compete for a place on the basis of your STAT result only. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
    • Without formal qualifications?
      You may be eligible for our special access schemes.
    How to Apply ?
    SATAC Code: 324041

    International applicants

    Not an international applicant? ?

    International ATAR 70
    IELTS Overall 6 [more info]
    Annual tuition fees ? International student place: $22,000
    Mid-year entry? Yes
    Enquiries University Contact Centre
    Selection Criteria ?
    Equivalent Scores
    International ATAR 70
    IELTS
    Overall
    Reading
    Listening
    Speaking
    Writing
    6
    5.5
    5.5
    6
    6
    How to Apply ?

    International applicants applying with Australian year 12 results

    Not an international applicant applying with Australian year 12 results? ?

    International ATAR 70
    Annual tuition fees ? International student place: $22,000
    Mid-year entry? Yes
    Enquiries University Contact Centre
    Selection Criteria ?
  • Study Plans

    The study plans ? given are examples of pathways through this degree for students that commenced their program in 2012 (refer to the program rules). Students that commenced in previous years should refer to the tabs above(referring to years) or consult their Faculty for advice.

     

     All courses are worth 3 units each.

  • Humanities and Social Sciences courses
  • Other Faculty courses: University Course Planner.
  •  

    Level I: Choose the following courses (24 units)

    Semester One 

    • MDIA 1002 Introduction to Media: Digital Revolutions
    • MDIA 1007 Digital Platforms
    • 2 x Humanities & Social Sciences or other Faculty courses

    Semester Two

    • MDIA 1004 Broadcast: Television and Radio
    • MDIA 1006 Story/technology: Writing Techniques
    • 2 x Humanities and Social Sciences or other Faculty courses

    Level II or Advanced Level: Choose the following courses (24 units)

    Semester One 

    • MDIA 2301 Media Policy and Media Law
    • MDIA 2306 Media Theory
    • 2 x Level II or Advanced Level Humanities and Social Sciences courses (including Media Electives not already taken)

    Semester Two 

    • MDIA 2302 Media Research Methods
    • 1 x Advanced Level Media Elective (see below)
    • 2 x Level II or Advanced Level Humanities & Social Sciences courses (including Media Electives not already taken)

    Level III or Advanced Level: Choose the following courses (24 units)

     Semester One

    • 2 x Level III or Advanced Level Media Electives (see below)
    • 2 x Level III or Advanced Level Humanities and Social Science courses (including Media courses not already taken)

    Semester Two 

    • MDIA 3310 Professional Practice
    • 1 x Level III or Advanced Level Media Approved Elective (see below)
    • 2 x Level III or Advanced Level Humanities and Social Science courses (including Media courses not already taken)

    Media Electives

    *Not offered in 2012

    Marketing Specialisation

    Students who wish to undertake a major in Marketing may elect to complete the following courses in lieu of the Level II and Level III Humanities and Social Sciences elective courses (24 units):

    Level II

  • MARKETNG 2500 Introduction to Marketing II
  • MARKETNG 2501 Consumer Behaviour II
  • Two courses chosen from*:
  • COMMGMT 2500 Organisational Behaviour II
  • COMMGMT 2501 Management II
  • ECON 2500 International Trade and Investment Policy II
  • INTBUS 2500 International Business II
  • *or students can choose 2 x Level II or Level III courses from the disciplines of International Business, Management, or Marketing

    Level III

  • MARKETNG 3502 Market Research III
  • MARKETNG 3503 Marketing Strategy and Project III
  • Two courses chosen from:
  • MARKETNG 3500 Marketing Communications III
  • MARKETNG 3501 International Marketing III
  • MARKETNG 3504 Services Marketing III
  • MARKETNG 3505 Management of Brands III
  •  

  • Career Opportunities

    Graduates have found successful careers in numerous roles. Potential Careers are listed below.

    Potential careers

    Advertising / Wine Promoter, Market Researcher, Marketer / Marketing Manager, Brand Marketer, Columnist, Copywriter, Project Officer, Public Servant, Feature Writer, Film Director / Film Critic, Food Marketer, Government Officer, Communications Officer, Electronic Publisher, Entertainment Industry, Broadcaster, Writer, Film Critic, Web Content Manager, Journalist, News Presenter, Producer, ...

  • Work Placement

    All Bachelor of Media students have the opportunity to take part in a Media Industry Placement as an elective toward their degree.  It is highly recommended for those who wish to enter the industry directly after completion of their undergraduate degree. 

    The placement allows students to gain work experience, and contribute toward a host organisation project.  Students should negotiate their own placements with organisations of their choice, after discussion with the Head of Discipline.  Proposed projects require sign-off by the Media Industry Placement Convenor and Head of School.  It is the responsbility of the student to ensure that the Media Industry Placement does not clash with their other courses.   Students may elect to do the Placement during vacation time if staff are available to supervise them, and the host organisation and the University agree on a mutually acceptable time frame.

  • Program Rules
  • Further Information

    Please direct enquiries to the University Contact Centre
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

  • Useful Links

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Thursday, 5 Apr 2012

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