Graduate Diploma in Media (Strategic Communication)
Shape messaging to achieve higher goals
Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.
With our new Graduate Diploma in Media (Strategic Communication), you’ll be ready to play a senior role.
What will you do?
Conducted over one year full-time, the degree will prepare you to take on significant responsibility in strategic communication planning, management and execution. You will graduate with enhanced skills in:
- strategic thinking and strategic media engagement, in local, national and global contexts
- creating and tailoring strategic messaging across different industries and sectors, and all key media channels, including digital and social media
- communicating for change
- strategic media leadership
- risk and crisis communication.
You’ll also may gain valuable professional experience and connections through an extended industry placement and ongoing mentoring.
Where could it take you?
You’ll graduate well equipped to shape strategic communications for organisations of all kinds, and to achieve all objectives: marketing, business development, community engagement and positive social change. You’ll also have the opportunity to continue your studies with the Master of Media (Strategic Communication).
For those who are based in Adelaide, we will be offering a blended delivery mode that combines face-to-face with remote learning in as many courses as possible, taking into consideration social distancing and hygiene. All lectures will continue to be delivered online for the remainder of the year, with some exceptions.
For our students who are studying offshore for the remainder of the 2021 Academic Year, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.
Choose your applicant type to view the relevant admissions information for this program.
I am a:
SATAC Code 3GD107 Deferment Yes - 2 year Intake February and July Enquiries Future Students teamGraduate entry
Higher Education Study A completed Bachelor's degree OR five year's relevant professional experience (in a media or communications role).SATAC Code: 3GD107
CRICOS 0100935 Intake July 2020
Available February and July from 2021 onwards
English Language Requirements
Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject English Tests accepted by the University of Adelaide IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6 TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21 Pearson Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50 C1 Advanced Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169 Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
Academic Entry RequirementsMore Information
Tertiary Qualifications Bachelor degree or equivalent
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Indicative annual tuition feesAustralian Full-fee place: $28,500
Indicative annual tuition fees (24 units) International student place: $37,500
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
Market Research Analyst, Market Researcher, Marketing Planner, Communications Advisor, Communications Analyst, Strategist, Wine Marketing, Digital Marketer, Digital Strategist, Marketer / Marketing Manager, Marketing Associate, Marketing Officer, PR Advisor, PR Manager, Social Media Influencer, Social Media Manager, Social Media Strategist
Academic Program Rules
The Calendar is a comprehensive handbook of the University's academic program rules.
Example Study PlanStudy plans are available on the Faculty of Arts website.
You need to complete 24 units to finish your degree, comprising 24 units of core courses.
Courses are worth 6 units each, unless specified otherwise.
You must complete 24 units of core courses as follows:
MDIA 7005 Media Relations
MDIA 7004 Social Media Management
MDIA 7006 Risk and Crisis Communication
MDIA 7009 Leadership in Strategic Communication
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Thursday, 10 Dec 2020